Axmedis
AXMEDIS is a set of European Union digital content standards, initially created as a research project running from 2004 to 2008 partially supported by the European Commission under the Information Society Technologies programme of the Sixth Framework Programme. It stands for "Automating Production of Cross Media Content for Multi-channel Distribution". Now it is distributed as a framework, and is still being maintained and improved. A large part of the framework is under open source licensing. The AXMEDIS framework includes a set of tools, models, test cases, documents, etc. supporting the production and distribution of cross media content.
Summary
The AXMEDIS framework supports the whole content production 'food chain' for cross media content creation, aggregation, adaptation, repurposing, protection and multichannel distribution, with a strong focus on automation.The market for digital content is rapidly changing. Users are becoming more interested in using more interactive and intelligent content, that example can:
- include/describe/package several kinds of media, reproducing in a single digital object the interactivity and much more powerful entertainment capabilities than DVDs;
- provide enhanced interactivity such as navigating and selecting content elements to be played, making queries into the content elements, reacting to user commands and changes, providing annotations, etc.;
- be exchanged and distributed among different devices/tools: PC, mobiles, smart-phones, STB/PVR, HDR, PDA, game station, etc.;
- be obtained from several different interoperable distribution channels based on Internet, P2P, wireless mobile, satellite and/or terrestrial networks, etc.;
- change content behaviour according to the context and/or to the user profiles, context, device capabilities, etc.;
- protect and manage the IPR, that means that the content format has to support some DRM model and that this support a set of business models, for example: renting, pay per play, subscription, advertising, etc.;
- be stored in media centres to be redistributed to other devices;
- present some autonomy of control, asking to the user to provide information and data;
- provide autonomous capabilities for example to create an electronic guide, to issues content usage licenses, ask at the user to provide content, etc.;
- be personally produced at home and/or shared in the network.
Aims
According to the official AXMEDIS website the main aims are to:- reduce the costs of cross media production and distribution
- search for and integrate objects and components through a query support system
- manage and monitor distribution
AXMEDIS is a powerful cross media format, in which any kind of content can be hosted for its direct access. It has been derived extending MPEG-21 format with a powerful binary file format based on ISOMEDIA, and several metadata, descriptors and tools.
Objects and their file format
An Axmedis object is an MPEG-21 multimedia object which can virtually contain any kind of multimedia resource, metadata and rights-related information supporting the MPEG-21 "Rights Expression Language".AXMEDIS content format supports from simple files to complex collections of multimedia for a large range of applications, from business to business to personal and/or global scale production, protection and distribution, with and without DRM. AXMEDIS format and solution can be used:
- for describing and/or packing and may be protected any kind of digital content, with standard, custom and extended metadata;
- for cultural heritage valorisation and distribution, educational and infotainment content: lessons, coursewares;
- for content distribution: VOD, IPTV, WEBTV, etc.;
- for modelling content for PC, PDA, P2P, Kiosks and mobiles with interactive parts;
- as intelligent content having the possibility of defining the internal business model and actions on the content itself, dynamic modelling of content behaviour;
- as interchange content format, wrapping any kind of files, including SMIL, HTML, FLASH, MXF, etc., for safer audio/visual sharing;
- for sharing content among B2B actors of the value chain, in protected and non-protected versions;
- for leisure and entertainment content: video, TV, games, etc.;
- for distributing and protecting governmental, military, clinical information;
- for packaging, protecting and distributing newsML;
- for creating audio guides for PDA and mobiles: windows mobile and iPhone
- for producing content with advertising ;
- for producing and delivering personalised content inside the package or linked to outside;
- for managing personally produced content from final users and customers;
- to provide multichannel experience and distribution: different content on different channels at the same time for multichannel experience of the user.
Main Tools
The AXMEDIS framework consists of a set of tools, accessible also in source code, plus documentation, test cases, specification, content for validation, workflow procedures, examples, grid rules, etc. Following is a overview of major tools.These tools enable the manual editing of AXMEDIS MPEG-21 objects, while the automated production can be performed by using AXCP tools.
These tools are needed to play axmedis cross media objects. There are various flavours of the players for different devices for PC, mobile, PDA, set top box.
- PC Windows XP and Vista players: capable of executing many video and audio formats and SMIL, HTML, MPEG-4, video, audio, documents, images, etc., and JavaScript methods. AXMEDIS PC player may provide different skin; Most of the AXMEDIS players can be customised in terms of GUI and functionalities. AXMEDIS Skin based player can be easily customised by a designer changing the graphical look and feel.
- Active X for IE player to integrate the player into WEB pages and other applications, for example.NET based; See the CrossMedia Finder of AXMEDIS as example.
- Plugin for Mozilla FireFox and other internet browsers.
- PDA Windows Mobile 5 and 6 player, supporting: SMIL, HTML, MPEG-4, video, audio, documents, images, etc.;
- STB/PVR player based on Linux, supporting audio visual, SMIL and HTML and on Kreatel STB;
- Pure java player for mobiles, supporting: MPEG-21, SMIL, images and audio visual;
Content Processing, AXCP
AXMEDIS AXCP can be used to automate your content production, protection and distribution as stated above and in more details into the AXCP Technical Note. solution and tools is presently free of charge for any no profit institution. In addition, the full source code is provided to those institutions that are interested to join the development community of the AXCP.
The AXCP offers functionalities to support and set up integrated activities of:
- content Ingestion and gathering, database management, crawling, indexing, archiving, gathering from OAI, etc.;
- query, download and publication on social networks: YouTube, Flickr, XMF, mobile medicine;
- content storage and retrieval, active querying;
- content processing, repurposing, adaptation, transmoding, transcoding for text, docs, images, audio, video, multimedia, XML, SMIL, HTML, styles, MXF, newsML, MPEG-4, MPEG-21, etc.;
- metadata repurposing, adaptation, transcoding, integration, enrichment, validation;
- content descriptors, extraction and comparison, fingerprint, MPEG-7, MPEG-21, etc.;
- content composition, formatting, layout, styling;
- communication with databases, FTP, HTTP, P2P and distribution servers via several protocols;
- content packaging: MPEG-21, MXF, OMA, newsML, ZIP, etc.;
- content protection via several algorithms;
- content DRM with MPEG-21 and OMA, with tracking and reporting rights exploitation;
- content licensing, licensing the production of licenses;
- content publication and distribution toward multiple channels;
- workflow management integration with BizTalk and OpenFlow;
- user management: registration, licensing, profiling, advertising.
P2P: AXEPTool
DRM, MPEG-21 DRM
AXMEDIS DRM which adopts MPEG-21 DRM, including servers and licensing tools and allowing DRM, detection of attacks, black list management, collection of actions logs containing traces about the rights exploitation, tools for administrative management, etc.Cross Media Finder
AXMEDIS Cross Media Finder: an integrated portal for demonstrating AXMEDIS content and distribution: A Mobile Medicine Social network has been developed on this basis.Object finders for mobile devices
They are a set of tools developed by to acquire and collect AXMEDIS content on mobile devices. AXMEDIS Object Finder is available for iPhone/iPod/iPad and Windows Mobile devices. They van be obtained from the Mobile Medicine portal.See also ECLAP collected library for performing arts and best practice network , APREToscana agency for promoting tuscany research into European commission projects, facilitating the partner matching , IUF.CSAVRI.org a portal to support formation and training of new teams under preincubation, startups and spin-off at the University of Florence incubator.
Consortium
The AXMEDIS project gathers many partners consisting of leading European digital content producers, integrators, archives, distributors and researchers.Project partners
- Advance Concepts for Interactive Technology GERMANY
- Associazione dei Fonografici Italiani ITALY
- Accademia Nazionale di Santa Cecilia, Fondazione ITALY
- British Broadcasting Corporation UNITED KINGDOM
- COMVERSE LTD ISRAEL
- Consorzio Pisa Ricerche ITALY
- Societa consortile a responsanilita limitata Centro di Ricerca, Sviluppo e Studi Superiori in Sardegna ITALY
- Dipartimento di Italianistica, Università degli Studi di Firenze ITALY
- DISIT lab, Dipartimento di Sistemi e Informatica, Universita degli Studi di Firenze, ITALY
- ELION Enterprises Ltd ESTONIA
- Ecole Polytechnique Federale de Lausanne SWITZERLAND
- Electronics and Telecommunication Research Institute KOREA, REPUBLIC OF
- EUTELSAT S.A. FRANCE
- EXITECH srl ITALY
- FRAUNHOFER GESELLSCHAFT ZUR FOERDERUNG DER ANGEWANDTEN FORSCHUNG E.V. GERMANY
- Foundacio Barcelona Media University Pompeo Fabra SPAIN
- GIUNTI INTERACTIVE LABS S.R.L. ITALY
- HEWLETT PACKARD ITALIANA S.R.L. ITALY
- Kaunas University of Technology LITHUANIA
- MBIGROUP ITALY
- OD2 UNITED KINGDOM
- Peking University CHINA
- Sociedad Digital de Autores y Editores SPAIN
- SEJER REPRESENTING BORDAS AND NATHAN FRANCE
- STRATEGICA ITALY
- TEO LT, AB LITHUANIA
- Telecom Italia ITALY
- TISCALI S.P.A. ITALY
- ICSRiM, University of Leeds UNITED KINGDOM
- Universitat Politecnica de Catalunya SPAIN
- The University of Reading UNITED KINGDOM
- Video Reklamos Studija LITHUANIA
- XIM LIMITED UNITED KINGDOM
Affiliated partners and subcontractors
- PSItrust/focuseek ITALY
- SOCIETA' ITALIANA DEGLI AUTORI ED EDITORI ITALY
- HEXAGLOBE FRANCE
- RIGEL ITALY
- GESFOR SPAIN
- PENTEX ITALY
- ALBENIZ Foundation SPAIN
- maat Gknowledge SPAIN
- AXMEDIATECH
Conferences and workshops
AXMEDIS framework is continuously maintained and distributed, this news is from the February 2010.
DISIT lab has produced compatible players with the AXMEDIS framework for iPhone and iPad.