BOS Ice Tea


BOS is a South African brand of ice tea, which uses 100% organic rooibos as the main ingredient. The company was founded by Grant Rushmere and Richard Bowsher, a rooibos tea farmer and an entrepreneur respectively. David Evans has been the CEO since 2011. The initial range of ice teas was launched in July 2010, and has become quite popular in South Africa. BOS's headquarters are located in Woodstock, Cape Town. Alex Ferguson, former manager of the Manchester United F.C., is an investor.

Sustainability

BOS plants and maintains one tree for every 2,000 units sold. To date they have planted over 20,000 trees in undergreen areas of South Africa.

Products

The rooibos used in BOS is sourced from Klipopmekaar Rooibos Farm in the Cederberg Mountains in the Western Cape. The ice tea is made in 6 flavours:
BOS Sport, a sports drink range, was launched in January 2014 with four flavours:
Since its launch in mid-2010, BOS has become popular in South Africa, and is now on sale in most retail outlets nationwide. In 2013, BOS launched in Belgium and the Netherlands, and plans to further expand into other African countries. Since mid 2015, BOS is also available in Singapore and the rest of South East Asia.