BUT (retailer)


BUT is a French brand of retail stores specialized in home goods, including furniture, large and small appliances, and consumer electronics.

History

The BUT brand was created in 1972 by André Venturini in Le Havre, France. With his son Michel, he rapidly expanded his network by using franchising. In 1982, there were 140 BUT stores, and in 2015, 280.
In 1987, Carrefour became a major shareholder of BUT; it sold its shares in 1993. In 1997, BUT was bought by the English company Kingfisher, which made it part of Kingfisher Electricals.
Since 31 March 2008, BUT has belonged to Decomeubles Partners, a company held by a consortium of Colony Capital, Goldman Sachs, and OpCapita.
In November 2016 a 50/50 partnership between austrian furniture retailer XXXLutz Group and Clayton, Dubilier & Rice acquired BUT.
On 8 July 2020, BUT acquired the french branches of Conforama.

Sectors

BUT stores offer three types of goods:
Fidem is the company that manages the BUT card.

Slogan

From 1989 to 2001, BUT was the official partner of the TV game Le Juste Prix, whence its slogan 'Le juste prix'.