On July 23, 2010, the first promotional single "Letting Go " featuring Nicki Minaj was released. On August 3, 2010, the music video was released. On September 7, 2010, the second promotional single "Dumb Love" was released. On December 21, 2010, the third promotional single "Party All Night " was released. On December 23, 2010, the music video was released for "Party All Night ". On June 5, 2012, the first single "Back 2 Life " featuring T.I. was released. On June 8, 2012, the music video was released for "Back 2 Life " featuring T.I. On November 16, 2012, the fourth promotional single "Rum and Raybans" featuring Cher Lloyd was released. On November 18, 2012, the music video was released for "Rum and Raybans". On April 15, 2013, the second single "Beat It" featuring Chris Brown and Wiz Khalifa was released. On April 29, 2013, the music video was released. On September 10, 2013, the music video was released for "Seasonal Love" featuring Wale.
Critical response
Back 2 Life was met with generally mixed reviews from music critics. David Jeffries of AllMusic gave the album four out of five stars, saying "Previewed by the Soul II Soul-sampling single "Back 2 Life " featuring T.I., plus the cool and slow "Beat It" with special guests Chris Brown and Wiz Khalifa, Sean Kingston's third album is a slick, wide-reaching affair with production coming from the likes of J.R. Rotem, Nic Nac, and RedOne. Besides the names above, the guest list reads like an all-star roster with 2 Chainz, Wale, Busta Rhymes, and Yo Gotti all lending a hand, but it's the mature Kingston who is in control and going it alone on the more sweet and sincere highlights." Brent Faulkner of PopMatters gave the album a four out of ten, saying Ultimately, Back 2 Life relies too heavily on sex and partying for its inspiration. Sure, Kingston’s celebration is completely understandable, but the lack of substance beyond drinks, smoking, and hooking up truly hurts this album. Even if rationalized as a “guilty pleasure” upon an initial listen, the “pleasure” part of the description is most definitely arguable."
