Baltika Brewery is the second largest brewing company in Europe and the leader of the Russian beer market with over 38% market share. It is headquartered in St. Petersburg and owned by the Danish brewing company Carlsberg. The Baltika brand was one of the two Russian brands included in the Financial Times Top100 Most Valuable Global Brands list in 2007. However, Baltika did not enter this ranking in 2009. Baltika is one of the top-three brands in the Interbrand Best Global Brands 2012 report.
History
Baltika Breweries launched production in St.Petersburg in 1990. It was co-founded by Afghan born Naif Achakzai and Nikita Kefirov. After privatization in 1992 the company was reorganized into an open joint stock company. In 1993 Baltic Beverages Holding Brewing Concern became the company's largest shareholder. In 1998 the name of the enterprise was changed to Open Joint Stock Company Baltika Breweries. 2000 saw the opening of the largest Soufflet Malting Plant in Russia built by Baltika in St.Petersburg together with the French company "Groupe Soufflet". The French partners invested approx. $35 million in the project and received 70% ownership of the plant. Baltika covered the rest of the expenses and received 30% of the shares. The company listed on the Rts stock exchange in September 2001; by January 2002 it had reached a market capitalization of $1.3 billion. At the end of 2006, Baltika merged with three Russian breweries – Vena, Pikra and, Yarpivo, and in 2007 they became one legal entity. In April 2008, Baltika became part of the International Carlsberg Group. Baltika is now a part of its Eastern Europe region which also includes Azerbaijan, Belarus, Kazakhstan, Ukraine, Uzbekistan, Georgia and Moldova. In 2008 Baltika bought a brewery in Azerbaijan. Following the purchase of the company by the Carlsberg Group, Baltika delisted from the Moscow stock exchange in October 2012.
Capacity
Baltika's monthly production capacity is over 5.2 million litres. The company portfolio includes more than 30 beer brands and 9 non-beer brands available in 98% of the points of sale around Russia. According to the company data, in 2012 its products were exported to over 60 countries around the world including countries of Western Europe, North America and Asia-Pacific regions.
Company Structure
The personnel numbers approximately 9000 people. In 2012 Baltika sold 34.6 million hectolitres of beer. Total sales abroad amounted to 2.8 million hectolitres including licensed production. This is 7.5% of the total company sales. This figure also includes sales of the company's brands in the licensed markets. Baltika's brands are produced under the license in Ukraine, Kazakhstan, and Azerbaijan. Baltika No. 3 is the only Russian beer produced under contract in Germany. According to Russian accounting standards, Baltika's revenue in 2012 amounted to approx. RUB 89.3 billion; net profit was RUB 6.3 billion. Year-end 2012 Baltika's share in the Russian beer market was 38.2%. The volume of total tax deductions to all budget levels and non-budget funds amounted to RUB 60.2 billion in 2012.
Owners and management
The Scandinavian brewing concern Baltic Beverages Holding is Baltika's main owner. In November 2012 Carlsberg Group finished the buy-out of Baltika shares. President of Baltika Breweries is Isaac Sheps.
was first brewed in 1847 in Denmark. Today it is available in 140 countries around the world. Since 2002, Carlsberg has been produced at Baltika breweries. The alcohol content is not less than 5.0%, pasteurized, unpreserved.
Carlsberg
Carlsberg non-alcoholic beer
Tuborg
appeared in Denmark in 1873. Since 2000 produced under license in St Petersburg.
Produced in Russia since November 2004. Alcohol content is not less than 5.0%. The beer is packaged in aluminium cans and glass bottles, pasteurized and unpreserved.
Kronenbourg 1664
Kronenbourg 1664 Blank
Corona Extra
The beer is exclusively produced in Mexico by the Grupo Modelo Company and exported to more than 150 countries around the world. Baltika is the only distributor in Russia, Belarus, Kyrgyzstan, Turkmenistan, and Uzbekistan.
Old Bobby
The beer is brewed according to the traditional English recipes using the English Pale Ale Malt. Available in Russia since November 2010.
This Japanese beer was first brewed on 17 March 1987. Today Asahi Super Dry is available in more than 50 countries and produced under license in China, Thailand, the Czech Republic, Great Britain, Canada, and Russia under the constant control of Japanese brewers.
Since December 2009 Eve is produced in Russia under the license of Carlsberg Breweries. It is specially designed for women, contains only natural ingredients and has three variants:
The brand was rolled out in 1998 in Yaroslavl. Now it has five sorts produced at the company breweries in Chelyabinsk, Voronezh, St Petersburg, Tula, Khabarovsk, and Samara.
The beer is brewed according to the original recipe using aromatic Zatecky hop from the Czech Republic. Zatecky Gus Cerny was launched in May 2010 and Zatecky Gus Domaciz Taverny appeared in 2012.
"Zatecky Gus" – pale.
"Zatecky Gus Cerny" – dark.
"Žatecký Gus Ležák"
Koff
Koff is produced under license of Sinebrychoff Oy since 2012.
Dargon
Since 2012, Dargon is available in Russia. It is brewed according to the traditional Asian recipe using rice.
Arsenalnoye
The Arsenalnoye beer was produced for the first time in Tula in 2000. Today this brand includes six varieties:
“Arsenalnoye Traditional”
"Arsenalnoye Strong"
"Arsenalnoye Classic"
"Arsenalnoye Live"
"Arsenalnoye Ice" – since February 2013.
Bolshaya Kruzhka
Bolshaya Kruzhka is brewed with the use of "long fermentation" traditional technology. It is available around Russia and exported to other countries.
Produced since 1990 when Baltika Breweries was founded. Zhigulevskoye is available in Russia and exported to Germany, Israel, Greece, Portugal, the USA, Mongolia, the Baltics and the CIS.
Don
Don is a regional brand launched in spring 1998 at Baltika-Rostov brewery. It was specially created for the residents of South Russia.
"Don Live"
"Don Classic"
"Don Ice"
"Don Home"
Sibirsky Bochonok
Sibirsky Bochonok is a regional brand specially introduced to the market in May 2008 for the occasion of Baltika – Novosibirsk brewery opening.
Classic
Strong
Frosty
Live
DV
DV is a regional brand and pride of Baltika-Khabarovsk brewery. Produced since April 2003.
Live
Classic
Strong
Ice
Rice
Samara
Samara is a regional brand produced since 2003 at Baltika-Samara brewery. The first batch was brewed on the day of its opening.
In 2003, the Baltika brand became available in the United Kingdom. This brand was considered to exist within the 'super-premium' sector of the market, with a 500ml bottle costing $6-7 USD within the country, compared to $2-3 USD within the United States at the time.
In 2008, Baltika started "Beer Patrol" initiative to raise awareness of minors' access to beer.
In 2011, Baltika launched the "Beer sommelier" project to promote responsible consumption culture and educate about beer brewing technology, different beer sorts, and tasting rules.
According to Forbes data, Baltika is one of the ten most dynamic Russian brands.
Baltika brewery in St. Petersburg is considered to be the largest brewery in Europe. The area occupied by the brewery is equal to that of the Vatican.