Batman v Superman: Dawn of Justice


Batman v Superman: Dawn of Justice is a 2016 American superhero film based on the DC Comics characters Batman and Superman. It is a follow-up to Man of Steel and the second installment in the DC Extended Universe. The film is directed by Zack Snyder, written by Chris Terrio and David S. Goyer, and features an ensemble cast that includes Ben Affleck, Henry Cavill, Amy Adams, Jesse Eisenberg, Diane Lane, Laurence Fishburne, Jeremy Irons, Holly Hunter, and Gal Gadot. Batman v Superman: Dawn of Justice is the first live-action film to feature Batman and Superman together, as well as the first live-action cinematic portrayal of Wonder Woman. In the film, criminal mastermind Lex Luthor manipulates Batman into a preemptive battle with Superman, whom Luthor is obsessed with.
The film was announced at the 2013 San Diego Comic-Con after the release of Man of Steel. Snyder stated that the film would take inspiration from the Batman comic book series The Dark Knight Returns by Frank Miller but clarified that it would follow an original premise. The incarnation of Batman in the film is different from the character's previous portrayal in The Dark Knight Trilogy, serving as a cinematic reboot of the character. The film is also inspired by narrative elements from the "Death of Superman". Pre-production began at East Los Angeles College in October 2013, with principal photography starting in May 2014 in Detroit. Additional filming also took place in Illinois and New Mexico, concluding that December.
Batman v Superman: Dawn of Justice premiered at the Auditorio Nacional in Mexico City on March 19, 2016, and was released in the United States on March 25, 2016, in 2D, 3D, premium large formats, and 70 mm prints by Warner Bros. Pictures. Following a strong debut that set new box office records, the film experienced a historic drop in its second weekend and never recovered. Despite turning a profit, it was deemed a box office disappointment and received generally unfavorable reviews from critics for its tone, screenplay, and pacing, though some praised its visual style and acting performances. An extended cut dubbed the "Ultimate Edition", which features 31 minutes of additional footage, was released digitally on June 28, 2016, and on Blu-ray on July 19, 2016. A follow-up, Justice League, was released in November 2017.

Plot

In a flashback, Bruce Wayne falls into a cave while running from his parents' funeral, where he has a memorable encounter with a legion of bats. Back in the present, eighteen months after the battle between Superman and General Zod in Metropolis, Superman has become a controversial figure. Bruce is now a billionaire who has operated in Gotham City as the vigilante Batman for twenty years. Having witnessed the chaos of that battle in person, he sees Superman as an existential threat to humanity.
After learning of Batman's form of justice, Clark Kent seeks to expose him via Daily Planet articles. Wayne learns that Russian weapon trafficker Anatoli Knyazev has been contacting LexCorp mogul Lex Luthor. Meanwhile, Luthor attempts to persuade Senator June Finch to allow him to import kryptonite discovered after Zod's terraforming attempt, so that it can be used as a deterrent against future Kryptonian and metahuman threats. She declines, but Luthor makes alternative plans with Finch's subordinate, which grants him access to Zod's body and the Kryptonian scout ship.
Bruce attends a gala at LexCorp to steal encrypted data from the company's mainframe, but antiquities dealer Diana Prince takes it from him; she returns it after failing to access the information. While decrypting the drive, Bruce dreams of a post-apocalyptic world where he leads rebels against an evil Superman. He is awakened by an unidentified person, appearing through a portal, who tells him that Lois Lane "is the key" and urges him to find "the others" before vanishing. The decrypted drive reveals Luthor's files on several metahumans across the globe. One is Diana Prince, who appears in a photo from World War I. Wayne tells Alfred Pennyworth that he plans to steal the kryptonite and weaponize it, if necessary, to fight Superman.
A widely-publicized Congressional hearing, led by Finch, is held to question Superman's actions against Zod. A bomb smuggled in by Luthor detonates, killing everyone present except Superman. Superman blames himself for not detecting it in time and self-imposes exile. Elsewhere, Batman breaks into LexCorp and steals the kryptonite. He builds a powered exoskeleton, a kryptonite grenade launcher, and a kryptonite-tipped spear in preparation for battling Superman. Meanwhile, Luthor enters the Kryptonian ship and accesses a database of technology accumulated from over 100,000 worlds.
Luthor lures Superman out of exile by kidnapping Lois and Martha Kent, Clark's adoptive mother. He pushes Lois off the LexCorp building. Superman saves her and confronts Luthor, who reveals he manipulated him and Batman by fueling their distrust. Luthor demands he kill Batman in exchange for Martha's life. Superman tries to explain this to Batman, who instead attacks him and eventually subdues him using a kryptonite gas. As Batman prepares to move in for the kill using the spear, Superman pleads with him to "save Martha" - the same name as Batman's mother. Batman hesitates in confusion long enough for Lois to arrive and explain what Superman meant. Coming to his senses about how far he has fallen from grace, he promises to rescue Martha. Superman regains his strength and confronts Luthor on the scout ship.
Luthor executes his backup plan, unleashing a monster genetically engineered from DNA from both Zod's body and his own. Diana arrives with her metahuman powers on display, and joins forces with Batman and Superman against the creature. Though outmatched, Superman realizes its vulnerability to kryptonite and retrieves the spear. He impales the creature with it, but in its dying moments, the creature kills Superman, who was weakened by kryptonite exposure.
Following Luthor's arrest, Batman confronts him in prison, warning him that he will always be watching. Luthor gloats that Superman's death has made the world vulnerable to powerful alien threats. A memorial is held for Superman in Metropolis. Clark is also declared dead, and Wayne and Prince both attend his funeral in Smallville. Martha gives Lois an envelope containing an engagement ring from Clark. Bruce tells Diana that he regrets having failed Superman in life. He asks her help to form a team of metahumans, starting with those named in Luthor's files, to protect the world in Superman's absence. After everyone leaves, the dirt atop Clark's coffin levitates.

Cast

Robin Atkin Downes performed the motion capture and voice work for the creature at the film's climax. Although the character is not named directly, it was revealed later to be that of Doomsday. The role was kept under such heavy secrecy that Downes did not know who he was playing until the second trailer was released. On his role, Downes stated that he was proud to be part of the film and expressed his admiration in helping bring Doomsday to life in Batman v Superman: Dawn of Justice. When asked why Doomsday was chosen to be in the film, Zack Snyder stated "To go up against heroes like Batman and Superman, we wanted to introduce one of the DC Universe's most iconic and powerful villains", further explaining, "He is essentially an unstoppable force. He poses a real threat to the world within the film." Snyder has confirmed Doomsday will return in the DCEU, stating "Well, you have Doomsday, right? He doesn't just crawl out of the ground. He has his own mythology, right? So that has to be explored." Downes has previously provided voice roles for various DC animated films and shows as well as DC video games.
Additionally, Jeffrey Dean Morgan and Lauren Cohan portray Thomas and Martha Wayne, Bruce Wayne's deceased parents, Patrick Wilson portrays the President of the United States in a voice role, and Michael Cassidy portrays Jimmy Olsen, a CIA agent. Reprising their roles from Man of Steel are Harry Lennix as Secretary Calvin Swanwick, Christina Wren as Major Carrie Farris, Kevin Costner as Jonathan Kent, Rebecca Buller as Jenny Jurwich, Chad Krowchuk as Glen Woodburn, and Carla Gugino as the Kryptonian A.I. Kelor. The corpse of General Zod also appears in the film in a crucial role; however, Michael Shannon did not film any scenes for the film and the corpse was created using the physique of fitness model Greg Plitt and a head-shot of Shannon. Mark Edward Taylor portrays Jack O'Dwyer, an executive of Wayne Enterprises.
Ezra Miller, Jason Momoa, and Ray Fisher appear as Barry Allen / Flash, Arthur Curry / Aquaman, and Victor Stone / Cyborg respectively in brief appearances, which led to their inclusion in the Justice League film. Joe Morton appears in a role as Silas Stone, Victor's father. U.S. Senator Patrick Leahy makes a cameo appearance as Senator Purrington, whilst U.S. Senator Debbie Stabenow also makes a cameo as the Governor of New Jersey. Neil deGrasse Tyson, Soledad O'Brien, Anderson Cooper, Nancy Grace and Charlie Rose appear as themselves. Jena Malone was cast as S.T.A.R. Labs scientist Jenet Klyburn, but her scenes were cut from the theatrical release, along with Man of Steel characters Coburn Goss as Father Leone and Joseph Cranford as Pete Ross; they were restored for the Ultimate Edition home media release. Talk show host Jon Stewart has a cameo in the extended cut. To further establish the interconnection between the films of the shared universe, Chris Pine, Saïd Taghmaoui, Ewen Bremner, and Eugene Brave Rock appear on Diana Prince's photo as Steve Trevor, Sameer, Charlie, and Chief Napi, all characters who would appear in the Wonder Woman film.

Themes and analysis

Batman v Superman has been interpreted as an allegory about contemporary American politics. Writing for The New Yorker, Richard Brody analyzed the allegory: Batman, according to Brody, represents the Democratic Party, whereas Superman represents the Republican Party. Brody feels this notion is supported by the fact that Batman's eyes glow blue when he is wearing the exoskeleton and Superman's glow red when he uses his heat vision. Brody writes:
Brody criticized this allegory as "salacious" for suggesting that the Democratic Party allies itself with evil, which he says "has no relationship to contemporary politics". However, he called it "a powerful metaphor" for suggesting "there'd be much less of an urge to find a superhero—or to magnify demagogues who pretend to be one—if politicians merely did their jobs competently and sensitively."
Kofi Outlaw of ComicBook.com interpreted the allegory the other way around: that Batman represents "the right-wing hawk reaction to 9/11... an America that prefers security over civil liberties; the Bush-era mentality of stopping threats pro-actively before they can threaten close to home". Meanwhile, Superman, Outlaw writes, represents "the more left-wing, liberal, American ideal", while Luthor represents "insidious opportunists who exploited the turmoil of a post-9/11, war-torn, world for personal gain." Outlaw suggests that the scene where Batman and Superman find common ground in their mothers is parallel to the notion that conflicting political ideologies still have similarities.
Writing for The Commercial Appeal, John Beifuss noted the similarities between the Metropolis battle at the beginning of the film and 9/11: "The idea is that just as 9/11 had a transformative existential impact on the psyche of America, the battle of Metropolis -- and the subsequent realization that an all-powerful alien could destroy his adopted planet with ease -- has altered human consciousness, creating new standards of morality and levels of fear -- "the feeling of powerlessness that turns good men cruel," in the words of Wayne's butler, Alfred." He says that Batman comes out of the Metropolis battle scene as "a changed -- and even more deranged -- man."
Writing for Screen Rant, Andrew Dyce wrote "Bruce has, like so many political figures and nations, given up the moral high ground, rationalized his extreme methods as necessary, identified an enemy he does not seek to understand, and abandoned the spirit, if not the explicit values upon which his country - rather, upon which his mission was founded."
Writing for Vice, Kaleem Aftab wrote that the film "was intended as an unpleasant lambast of the government and the popular reaction to 9/11." He compared Superman's character to the Muslim American experience, concluding that the film "is a condemnation of what America is becoming, a place where immigrants, especially those unfairly tainted because of the mass destruction caused by a few, are no longer part of a viable American dream."
Mark Hughes writing for Forbes notes that the film inverts the politics of The Dark Knight Returns by having Superman as the outsider character who is questioned by the government and media. He writes "This is a reversal of sorts from the comic, where Superman represents the establishment perspective while Batman is the outcast under constant press, public, and government scrutiny." He also noted how Batman sees Superman as human for the first time during the Martha scene: "he's never looked at Superman as a real person or as a man before. Then suddenly Superman is vulnerable, he has a regular guy's name and a woman who loves him crying over him, and a mom -- his last words are basically "save my mother." We see, very emotionally, how Batman realizes what he's doing and that he's the bad guy, a painful but very human revelatory moment."

Production

Development

In June 2013, Warner Bros. announced that director Zack Snyder and screenwriter David S. Goyer would return for a Man of Steel sequel, with the studio considering the release for the film in 2015. The following month, Snyder confirmed at San Diego Comic-Con International that the follow-up to Man of Steel would feature Superman and Batman meeting for the first time on film. Goyer and Snyder would co-write the story, with Goyer authoring the script despite saying in 2006 that a 'Batman Vs. Superman' film "is where you go when you admit to yourself that you've exhausted all possibilities... an admission that this franchise is on its last gasp", and Christopher Nolan involved in an advisory role as executive producer. According to Snyder, the film would take inspiration from the comic The Dark Knight Returns.
In November 2013, Snyder clarified his film would not be based upon the aforementioned graphic novel. "If you were going to do that, you would need a different Superman. We're bringing Batman into the universe that now this Superman lives in." Batman v Superman marks the first appearance of Wonder Woman in a live-action, theatrical film, which Warner Bros. had been developing as far back as 1996. In December 2013, Chris Terrio was hired to rewrite the script, due to Goyer's commitments to other projects. Further commenting on the influences, Terrio revealed in an article published by The Wall Street Journal that the movie would draw inspiration from Nolan's Batman trilogy, Italian semiotician Umberto Eco's 1972 essay "The Myth of Superman", and the W.H. Auden poem "Musée des Beaux Arts" which contrasts the quotidian details of normal people's lives with the epic struggles of mythological figures. According to him, "In superhero stories, Batman is Pluto, god of the underworld, and Superman is Apollo, god of the sky. That began to be really interesting to me — that their conflict is not just due to manipulation, but their very existence." The Joker and the Riddler were supposed to appear in the film, but Snyder ultimately decided to cut them from the final script.
The film's official title, Batman v Superman: Dawn of Justice, was revealed in May 2014. Snyder stated that having the "v" in the title instead of "vs." was a way "to keep it from being a straight 'versus' movie, even in the most subtle way". Henry Cavill later stated, "I wouldn't call this a Superman sequel This is Batman versus Superman. It's a separate entity altogether. It's introducing the Batman character and expanding upon the universe, which was kicked off by Man of Steel." Forbes noted that although the film originated as a sequel to Man of Steel, it was "revamped into a backdoor pilot for Justice League and/or an eventual stand-alone Batman movie." As part of a settlement with his heirs, this is the first Batman production that lists Bill Finger as a co-creator.

Casting

, Amy Adams, Kevin Costner, Diane Lane, Laurence Fishburne, Harry Lennix and Christina Wren reprise their roles from Man of Steel. Joining the cast are Ben Affleck as Batman, Gal Gadot as Wonder Woman, Jesse Eisenberg as Lex Luthor, Jeremy Irons as Alfred Pennyworth, Ray Fisher as Cyborg, Jason Momoa as Aquaman, and Tao Okamoto as Luthor's assistant Mercy Graves. Scoot McNairy and Callan Mulvey were cast as Wallace Keefe and Anatoli Knyazev, while Jena Malone was cast as Jenet Klyburn, a character that was featured exclusively in the Ultimate Edition home media release.
Dawn of Justice is Affleck's second film as a comic book superhero; he played Daredevil in the 2003 film of the same name, and was initially reluctant to accept playing Batman, citing that he "felt didn't fit the traditional mold. But once Zack showed the concept, and that it would be both different from the great movies that Christopher Nolan|Chris and Christian Bale|Christian made, but still in keeping with tradition, was excited." Affleck previously stated in 2006 that Daredevil had "inoculated from ever playing another superhero".
Snyder cast an older Batman to be a layered juxtaposition against a younger Superman; while "bear the scars of a seasoned crime fighter, but retain the charm that the world sees in billionaire Bruce Wayne." Nolan was involved with the casting of Affleck and he was the first actor Snyder approached for the part. The director had also discussed the part with Josh Brolin. Bale admitted he wanted to play Batman again after The Dark Knight Rises, though he stated that his Batman does not belong in any other film and he was never approached by Warner Bros. to play the role again.
On casting Eisenberg as Lex Luthor, Snyder offered, "Having Jesse in the role allows us to explore that interesting dynamic, and also take the character in some new and unexpected directions". Bryan Cranston was considered for the role before Eisenberg was cast. Producer Charles Roven revealed that this incarnation of Wonder Woman would use the character's origins from 2011's The New 52 reboot of the DC continuity, wherein the character would be a demigoddess, and the daughter of Zeus. This deviates from the character's original origins, where she was "a clay figure brought to life by the gods". Olga Kurylenko was considered for the role of Wonder Woman before Gadot was cast. Dawn of Justice is Ray Fisher's feature film debut, and the first live-action film to feature Cyborg, whose role will become more significant in future DC Comics films. It is also the live-action theatrical debut of Aquaman.
The casting of Affleck, Gadot, and Eisenberg was criticized. Affleck's casting caused significant backlash from comic book fans, with multiple online petitions demanding his removal from the role; unlike previous Batman actors, he was not considered intimidating enough for the role by the protesters. Conversely, PopMatters journalist J.C. Maçek III supported Affleck's casting as Batman, stating, "Way back when the news was new I wrote a PopMatters article defending the choice of Ben Affleck as Batman. I'll let that one speak for itself." Via social media, fans criticized Gadot's small frame in contrast to Wonder Woman's warrior-like build in the comics. Responding to this, Gadot stated that she had been participating in various training regimens to achieve a body that stays closer to the source material. Fans also criticized Eisenberg's casting, feeling that the then-30-year-old was too young for the role, and not physically imposing enough. Upon the film's release, both Affleck and Gadot received considerable praise for their performances, despite the overall negative reception of the film itself.

Design

reprised his duties as costume designer. He updated the Superman suit from Man of Steel so that it "feels fresh and right for this installment of Zack Snyder's comic-book universe". The first Batsuit featured in the film is influenced by The Dark Knight Returns; unlike the suits seen in previous live-action Batman films, it is made of cloth instead of armor and is a cast of the physique of fitness model Rossano Rea. An image of the Wonder Woman costume was revealed at the 2014 San Diego Comic-Con, in which the costume desaturates the red, blue, and gold colors that make up the costume of most versions of the character.
A second Batsuit was also unveiled at Comic-Con, and unlike the first, it is armored. Aquaman's look in this film shows him "tattooed in Maori-like patterns", and wearing a suit "decked out in shades of gold, black and silver armor". According to the Warner Bros. Studios lot, the next generation Batmobile combined inspiration from both the sleek, streamlined design of classic Batmobiles and the high-suspension, military build from the more recent Tumbler from The Dark Knight Trilogy. Designed by production designer Patrick Tatopoulos, the Batmobile is about 20 feet long and 12 feet wide. The glasses Cavill wears as Clark Kent are made by British spectacle designer Tom Davies.

Filming

In September 2013, Larry Fong joined the crew as cinematographer, having previously worked with Zack Snyder on 300, Watchmen, and Sucker Punch. Initial filming commenced on October 19, 2013, at East Los Angeles College, to shoot an American football game between Gotham City University and rival Metropolis State University. At the end of the month, construction began on the Kent farm seen in Man of Steel for the film. Principal photography involving the main cast of the film began on May 19, 2014, in Detroit, Michigan, with scenes featuring Gal Gadot as Diana Prince being filmed early on May 16. While filming in Michigan, the production spent a total of $199million in the state. The scene of a state funeral at the Arlington National Cemetery, a tribute by the United States Army, was actually filmed in Michigan as well, using green screen.
Additional filming began in Chicago, Illinois in November 2014. Other locations included the Michigan Motion Picture Studios, the Eli and Edythe Broad Art Museum at Michigan State University, Yorkville, Illinois, the South Pacific, and New Mexico. Sequences of the film, including a scene depicting the murder of Bruce Wayne's parents, were filmed using IMAX cameras. The planned shoot in Morocco was shifted to New Mexico due to incidents related to the 2014 Ebola outbreak. Principal photography wrapped on December 5, 2014.

Music and soundtrack

composed the film score, emphasizing a challenge not to reuse the themes he established with the Batman character from Christopher Nolan's trilogy. Junkie XL, who provided additional music in Man of Steel, also returned for this film, helping to compose the theme for Batman. Originally, Zimmer enlisted Junkie XL to compose the Batman material, with Zimmer planning to focus solely on the Superman side of the score, but the final Batman theme was written by both composers as a collaboration. Zimmer noted that he had significant trouble in finding a new angle from which to tell the story and after the release of the film, Zimmer announced that he was retired from superhero films, though he has since retracted this. The soundtrack album of the film was released on March 18, 2016 by WaterTower Music.
Songs featured in the film include: "Kang Ling ", a traditional song performed by the monks of the Dip Tse Chok Ling Monastery, Dharamshala; "Night and Day" and "Ev'ry Time We Say Goodbye" written by Cole Porter and performed by Richard Cheese; "Shostakovich: Waltz II " written by Dmitri Shostakovich performed by the Royal Concertgebouw Orchestra conducted by Riccardo Chailly; and "Amazing Grace" arranged and performed by John Allan and again performed by the Canadian Scottish Regiment Pipes and Drums and the United States Third Marine Aircraft Wing Band.

Marketing

An estimated $165million marketing effort helped promote Batman v Superman: Dawn of Justice. At the 2014 San Diego Comic-Con International, Snyder introduced the film's first footage intended to be exclusive to the event. A teaser trailer was scheduled to be screened in selected cinemas on April 20, 2015. However, on April 16, the trailer leaked online, and within a few hours Snyder officially released the trailer to Twitter. At the 2015 San Diego Comic-Con International, Snyder and the cast attended to present an initial trailer of the film. The trailer was, unlike the teaser, which received mixed response, positively received by attendees, who gave the trailer a standing ovation. Mark Hughes of Forbes said the trailers "both set the stage for a story about the world's distrust and fear of Superman, Batman's rage at Superman and intention to duke it out with the Man of Steel, and Wonder Woman's participation in a big fight featuring the 'Trinity.'"
Warner Bros. Consumer Products partnered-up with "a powerhouse slate of global licensees for a broad, multi-category licensing and merchandising program", including Mattel, Lego, Rubies, Funko, Thinkway Toys, Hot Toys, Junkfood, Bioworld, Pez, Seiko, Converse and among many other licensees to sell merchandise related to the film. Fiat Chrysler Automobiles was also a licensee for the film, offering a special edition Jeep Renegade in exchange for a near-exclusive product placement deal; aside from Bruce Wayne's Aston Martin, all vehicles in the film were either from Chrysler, Dodge, Jeep, Ram, or Iveco. Batman v Superman: Dawn of Justice – Cross Fire, an original companion novel tied to the film, telling a tie-in story set before the events of the movie, was published by Scholastic Corporation.
A five-issue comic-book prelude exploring what happened in the weeks and months leading up to the events of the film was released as a tie-in with Dr Pepper's character-branded bottles. Also, there are a series of four minicomics found in Batman v Superman-branded General Mills cereals. Additionally, those who purchased Batman v Superman-themed Doritos Family Fun Mix at Walmart received the comic book prequel Batman v Superman: Dawn of Justice – Upstairs/Downstairs. Rocksteady Studios released downloadable content for the video game ' that featured the Batmobile and Batsuit from the film.
The third trailer debuted on Jimmy Kimmel Live! on December 3, 2015. It received positive responses, with Scott Mendelson of Forbes calling the trailer a "Saturday morning cartoon nerd's wildest dreams." Molly Driscoll of CS Monitor stated that it looks like the film "will continue the trend of adapting comic book stories as timely tales." Graeme McMillan of The Hollywood Reporter noted that based on the trailer's content, the film might be the anti-Civil War, referring to Marvel's ' as "Superman and Batman complete the comic book trope by overcoming their differences to fight a common foe, alongside a third hero, who saves them both — that feels the most fresh, especially in light of the Civil War trailer. While that ended with a showdown between three heroes, this trailer moves beyond that to show three heroes standing united." However, it was criticized for revealing that, with Rob Tornoe of NewsWorks pointing out that this trailer was targeting the "broadest audience" rather than just fans, as studios try to "maximize a film's opening day box office."
' Boeing 777-300ER at Istanbul Atatürk Airport
Warner Bros. did not buy a Super Bowl 50 commercial; instead, they worked with Turkish Airlines to put together a pair of Batman v Superman-themed airline commercials. McMillan of The Hollywood Reporter stated that the spots "inform interested parties about the culture, geography and history of Batman and Superman's individual stomping grounds, each one filled with Easter eggs for the comic book faithful and newcomer alike." Jesse Eisenberg's part as Lex Luthor in these commercials was praised, as Dirk Libbey of CinemaBlend noted that "he matches up well with Bruce Wayne by playing the welcoming billionaire business man. It's a far cry from the somewhat cartoonish villain we've seen in the clips from the film."
The final trailer was released to the public on February 11, 2016, which was described as "intense" by Kwame Opam of The Verge. Mendelson of Forbes felt that Warner Bros. "probably wouldn't have even dropped this one had the prior trailer back in December been received better. So now we have this fourth and final sell, and at least they are going out on a high note." Jonathon Dornbush of Entertainment Weekly said that the footage "works to establish Batman as his own independent crime fighting force, while also providing a deeper look at his existential struggle against Superman."
In February 2016, Warner Bros. and Doritos formed a partnership, creating a website offering fans the opportunity to enter codes found on Doritos purchases branded with the film's logo, and enter to win movie tickets, tech toys, and a trip the premiere in New York City. Warner Bros also partnered with Omaze to give fans who donated a chance to win "The Ultimate Batman v Superman: Dawn of Justice Experience", while benefiting three nonprofit organizations nominated by Ben Affleck, Henry Cavill and Jesse Eisenberg. "The Ultimate Batman v Superman: Dawn of Justice Experience" offered a fan and their friend the chance to win tickets to the premiere of the film, as well as fly on a helicopter with Cavill or ride in the Batmobile with Affleck. Hendrick Motorsports drivers Jimmie Johnson and Dale Earnhardt, Jr. drove cars based on Superman and Batman respectively, at Auto Club Speedway on March 20, 2016. A tie-in endless runner video game to the film, entitled Batman vs Superman – Who Will Win?, debuted March 16, 2016, released by Warner Bros. International Enterprises.

Release

In November 2013, Warner Bros. announced that Batman v Superman: Dawn of Justice would be released on July 17, 2015. In January 2014, however, the studio announced that it was delayed from its original release date of July 17, 2015, and moved to May 6, 2016, in order to give the filmmakers "time to realize fully their vision, given the complex visual nature of the story." The release date was moved once again in August 2014 from May 6, 2016, to March 25, 2016, with a Warner Bros. insider saying the studio was "not flinching" in regards to the previous opening date being on the same day as Marvel Studios' , but instead stating that March 2016 was a "fantastic corridor" for them. According to sources obtained by The Hollywood Reporter, Warner Bros. considered the possibility of having a 70mm release for the film, which was partially shot in the 65mm IMAX format.
Batman v Superman: Dawn of Justice premiered at Auditorio Nacional in Mexico City on March 19, 2016, followed by a New York City premiere on March 20 at Radio City Music Hall. Following the 2016 Brussels bombings, Warner Bros. originally cancelled the red carpet of the London premiere, but decided to carry on with the premiere for the fans. The film was released in the United States and the United Kingdom on March 25 in 3D. It opened simultaneously in North America, China and Japan, the world's three largest film markets, as well as additional international territories, with the exception of Poland, where theaters do not open on Good Friday. The film debuted simultaneously across 30,000 screens in nearly every major foreign territory across 61 markets, including China, with domestic open across roughly 4,242 locations of which 3,500 theaters were in 3D, 390 IMAX screens, 470 PLF locations, 150 D-Box theaters and ten 70 mm prints.

Reception

Box office

The film grossed $166million in the United States and Canada in its opening weekend, the eighth-biggest opening of all time, ahead of The Dark Knight Rises $160.9million. The film had a worldwide opening of $422.5million, which stands as the second-biggest for Warner Bros. and the fifth-biggest of all time at the time of its release. It became the fourth film to have a global opening above $400million. It also had an IMAX worldwide opening weekend total of $36million from 945 IMAX screens, the third-biggest ever, behind ' and Jurassic World. However, both inside and outside of the United States, Batman v Superman: Dawn of Justice experienced a notable poor Friday-to-Sunday hold and set a new record for the worst Friday-to-Sunday drop for a superhero movie release in modern box office history with a 58% decline, which was previously held by 2015's Fantastic Four.
In its second weekend, Batman v Superman: Dawn of Justice experienced a "historic" box-office drop, with an 81.2% decline on Friday that was "one of the biggest Friday-to-Friday drops any blockbuster has ever seen", and an overall 68.4% drop for the weekend despite not "facing any big competition at the box office", making it the second largest decline for a marquee superhero title, behind only 2003's Hulk. Brad Brevet, writing for Box Office Mojo, reported that "it appeared Batman v Superman was looking at a drop anywhere from 58–68% and it ended up settling in on the wrong side of those expectations." Scott Mendelson, writing for Forbes, said "Whether or not the movie is any good, and whether or not audiences respond to the picture, is best measured by the second and third weekends...Yes, we're still talking about a $15.35million second Friday and a $50m+ second weekend, but in terms of legs, this film sadly doesn't seem to have any." Continuing this trend, in its third weekend, the film dropped by 54.3% in which Brad Brevet concluded in a follow-up for Box Office Mojo that "the legs on this one are proving quite short."
In the weeks leading up to the film's release, advance ticket sales outpaced The Dark Knight Rises, The Avengers, and Furious 7. Worldwide, it was estimated to gross between $300–340million in over 35,000 screens in its opening weekend. It passed the $50million mark in IMAX ticket sales on its second weekend, grossing a total of $53.4million from 571 IMAX screens. Warner Bros. domestic distribution chief Jeff Goldstein described the film's box office performance as a "fantastic result, by any measure." Box office analyst Jeff Bock said "Still, outside of Christopher Nolan's two Dark Knight movies, and Tim Burton's Batman films when you adjust for inflation, this is the highest-grossing property in DC's bullpen thus far. It tops Man of Steel by more than $200million," and that "overall, BvS successfully relaunched DC's cinematic universe." The film needed to reach $800million in revenue at the box office to "recoup its investment" according to financial analysts. Despite surpassing this amount, it was considered "a disappointment" for failing to reach $1 billion, This resulted in Warner Bros., in May 2016, creating DC Films, giving a dedicated executive team responsibility for films based on DC Comics, similar to the dedicated Marvel Comics focus of Marvel Studios within the larger Walt Disney Studios group. Batman v Superman: Dawn of Justice grossed $330.4million in North America and $543.3million in other territories for a worldwide total of $873.6million, making it the seventh-highest-grossing film of 2016 behind ', Rogue One: A Star Wars Story, Finding Dory, Zootopia, The Jungle Book, and The Secret Life of Pets. Deadline Hollywood calculated the net profit of the film to be $105.7million, when factoring together all expenses and revenues for the film.

North America

Following reports of pre-tickets sales in both the United States and Canada on February 29, many insiders and analysts predicted an opening weekend haul between $120–140million for Batman v Superman: Dawn of Justice, with projections as high as $185million. However, Warner Bros. insiders were more conservative in their estimates projecting in the lower range of $110million. According to Deadline Hollywood, an undisclosed rival studio box office analyst indicated that if the film is truly pacing in tandem with The Dark Knight Rises, then Dawn of Justice could possibly be looking at a $180million+ debut. The film also became Fandango's top pre-selling superhero film ever, beating The Dark Knight Rises and ', representing 90% of the site's weekend's ticket sales. A survey carried out showed that the introduction of Wonder Woman is a primary draw for moviegoers. It pre-sold around $20–25million worth of advance tickets. Dawn of Justice made $27.7million in Thursday previews from around 3,800 theaters which is the biggest of 2016, the biggest Easter weekend preview, the second-biggest for a superhero film, and the seventh-biggest of all time of which $3.0million came from IMAX showings, also a new record for Easter weekend.
On its opening day, it earned $81.59million from 4,242 theaters, including previews, marking the biggest pre-summer opening day of all time, the second-biggest superhero Friday opening and the fourth-biggest opening-day and fourth-biggest single-day gross, with $9million coming from IMAX showings. Excluding the Thursday previews, it earned $53.89million on Friday which is the fifth-biggest ever. It fell 37.8% on Saturday, which is the second-worst superhero opening Friday-to-Saturday drop, only behind the 40% drop of The Dark Knight Rises. In total, it earned $166million for its debut weekend, setting records for the biggest March and pre-summer openings, the biggest Easter opening, the second-biggest opening for Warner Bros., the biggest for a DC Comics property, and the eighth-biggest opening of all time. Conversely, the film holds the record for the worst superhero Friday-to-Sunday drop with a 58% decline, eclipsing the previous 48% decline record held by Fantastic Four in 2015. IMAX comprised 11% or $18million of the weekend's gross from 388 theaters which is the fifth-biggest of all time and 3D represented 40% of the total ticket sales. RealD 3D comprised $47million of the opening gross. Premium large formats generated $17.6million, with $3.6million of that coming from Cinemark XD auditoriums from 475 theaters.
Following its record breaking opening weekend, it posted the biggest March Monday with $15.05million, a drop of 55% from its Sunday gross. This broke The Hunger Games previous record of $10.8million, and also the biggest March Tuesday with $12.2million. It made $209million in its first week full which stands at the eleventh-biggest opening week of all time and surpassed the lifetime total Batman Begins. Despite earning $15.35million in its second Friday, the film dropped 81.2% and broke the record for the biggest Friday-to-Friday drop for a comic book adaptation film, not including $27.7million worth of previews which represented an even larger decline. It fell precipitously by 69.1% in its second weekend, grossing $51.3million from 4,256 theaters due to poor reviews and mixed word of mouth, establishing itself an infamous record for the seventh steepest drop for a superhero/comic book adapted film and the steepest decline since the -69% posted by ' in 2009, despite facing little to no competition or new wide-releases and having the added benefit of 30% K–12 schools off, and 9% of colleges on break, per ComScore. The steep drop also marks the fourth-biggest for a film that opened above $100million. In its third weekend it was overtaken by the comedy The Boss after falling 54% with $23.3million.
Batman v Superman: Dawn of Justice proved to be front-loaded, failing to generate significant revenue after its opening weekend/week release. It earned just 1.99 times its opening weekend numbers, which is lower than Man of Steels 2.28 multiplier. Like other DC films, such as Watchmen, Green Lantern and Man of Steel, it opened to record breaking numbers but then dropped the following weekend onward due largely to bad critical reception and mixed word of mouth from audiences. It earned just 1.99 times its opening weekend, the worst for a film opening above $100million. A similar result was followed by DC's third superhero film, Suicide Squad released in August 2016, although Suicide Squad became less front loaded than Dawn of Justice.

Outside North America

Internationally, it was projected to open between $180–200million; however, Deadline.com pointed out that these figures were only early predictions pegged to the performance of similar films in their respective territories. It opened in ten countries on Wednesday, March 23, 2016, earning $7million and debuting at No. 1 in all markets on approximately 5,900 screens. The following day, the film was released in 38 additional countries, earning $33.1million on 19,700 screens for a two-day total of $44million. On March 25, it opened in the remaining 17 countries delivering $67.2million in revenue, for a three-day total of $115.3million in 62 countries on more than 30,000 screens. Through Sunday, March 27, it earned an opening-weekend total of $256.5million from 66 countries on over 40,000 screens, making it the biggest superhero opening weekend of all time, the biggest overall March opening, the second-biggest opening ever for Warner Bros., and the fifth-biggest international opening on record. The film's accomplishments also included the second-biggest IMAX opening record of $18million, behind only Jurassic World which tallied $23.5million. 3D accounted 59% or $149.86million of the weekend gross led by China, Germany, Brazil, Russia, and France. As with North America, the film witnessed a steep decline in its second Friday internationally, falling 72% to $19.2million, with the biggest decline in the U.K. and China. Its second weekend earnings fell 66% overall to $85.25million. Despite the decline, the film topped the box office for three consecutive weekends.
In Mexico, it had the biggest opening day for Warner Bros. and the second-biggest of all time with $5.8million, including record-breaking midnight showings. It also scored the biggest opening day of all time in Brazil and the biggest opening day for a superhero film in Germany. Elsewhere, it opened in the United Kingdom and Ireland, Australia, India, Russia, South Korea, Japan, the United Arab Emirates and Hong Kong. In China, it earned $21.22million on its opening day, including around $1.34million worth of previews, which is the biggest for Warner Bros. and the sixth-biggest Hollywood opening day of all time. However, other Chinese sources have the film open to around $20million. In terms of opening weekends, the biggest openings were recorded in China, the United Kingdom and Ireland, Mexico, Brazil, South Korea, Australia, France, Germany, Russia, India, Spain and Japan. It broke all-time opening record in Brazil and Warner Bros. opening records in Mexico, Hong Kong, India, Malaysia, Singapore, Vietnam, Argentina, Bolivia, Chile, Colombia, Peru, Puerto Rico and Venezuela. In the United Kingdom and Ireland, it benefited from the long Easter weekend holiday and despite a distinctly mixed bag of reviews in the U.K. press, it posted an opening £14.62million or $20.7million from 612 theaters, a record for 2016 so far and for a superhero title on straight Friday to Sunday, but fell short of The Avengers and Avengers: Age of Ultron, when accounting for previews.
In Japan, it opened in third place, behind two local films, ' and '. In South Korea, it scored the biggest March opening after opening on a Tuesday and dominating 68.3% of the market share with $10.2million. In China, after scoring the biggest Hollywood opening Friday, it earned an estimated $57.2million from approximately 16,000 screens in its opening weekend, besting all other DC Comics adaption film just by its weekend haul except for Man of Steel and gave Warner Bros. its biggest three day opening there with $7million coming from 557 IMAX screens. However, the opening figure fell below analysts projections of $70–80million. It held the top spot for its first seven days only, after which it faced stiff competitions from local productions, and fell dramatically from then onwards in accruing revenue. As a result, it fell to third place in its second weekend after falling enormously by 78% to $12.7million, a record for a superhero film.
It became the Warner Bros.' highest-grossing film of all time in India, Indonesia, Malaysia, the Philippines and Vietnam. It also crossed $100million Latin American markets, making it Warner Bros.' second highest-grossing film there. In total earnings, its biggest markets outside of North America are China, followed by the UK, Mexico and Brazil.

Critical response

On review aggregator website Rotten Tomatoes the film has an approval rating of 28% based on 422 reviews, with an average rating of 4.93/10. The website's critical consensus reads: "Batman v Superman: Dawn of Justice smothers a potentially powerful story – and some of America's most iconic superheroes – in a grim whirlwind of effects-driven action." Metacritic, which assigns a weighted average to critics' reviews, gave the film an average score of 44 out of 100, based on 51 critics, indicating "mixed or average reviews". Audiences polled by CinemaScore gave the film an average grade of "B" on an A+ to F scale. It earned "B–" from men, "B" from women, a "B" from those under 25 and a "B–" from those over 25. According to PostTrak, 73% of audiences graded the film "very good" or "excellent", with a 60% giving it a "definite recommend". BBC News reported that "the film had been widely praised by fans after its first screening in New York".
Lindy West in The Guardian described the film as "153 minutes of a grown man whacking two dolls together", asking "as the definition of 'movie' changed from 'motion picture story that a human wrote on purpose' to '700 only tangentially related 12-second grey and red vignettes'?" A. O. Scott of The New York Times wrote: "The point of Batman v Superman isn't fun, and it isn't thinking, either. It's obedience. The theology is invoked... to buttress a spectacle of power. And in that way the film serves as a metaphor for its own aspirations. The corporations that produce movies like this one, and the ambitious hacks who sign up to make them, have no evident motive beyond their own aggrandizement." Writing in The Telegraph, Robbie Collin called the film "humourless" and "the most incoherent blockbuster in years". Cynthia Fuchs of PopMatters said, "As you're watching this movie, you might also contemplate your own part, in being swayed into consuming so much of what you've consumed before." Adding, "Wonder Woman remains Batman v Superman most compelling story, precisely because it's untold." Matt Patches of Thrillist wrote "what Batman v Superman can do, it does, at the cost of coherency and thrills. The movie is bat-shit crazy. A dour, disdainful demeanor, plus a gluttony of complex plot twists, dissipates most of the contact high." Michael Philips of Chicago Tribune wrote, "A near-total drag, Batman v Superman: Dawn of Justice plays like a loose, unofficial quarter-billion-dollar remake of The Odd Couple, in which Oscar and Felix are literally trying to kill each other." On his podcast Hollywood Babble-On, film director Kevin Smith, a long-time friend and collaborator of Affleck, praised Affleck's performance but panned the film, commenting that it "didn't really have a heart" and was "humorless", arguing that "there seems to be a fundamental lack of understanding of what those characters are about. It's almost like Zack Snyder didn't read a bunch of comics, he read one comic once, and it was Dark Knight Returns, and his favorite part was the last part where Batman and Superman fight." On a second viewing, however, Smith via his Instagram lightened his stance.
Taking a softer tone, David Betancourt of The Washington Post and Scott Mendelson of Forbes praised the film's visual spectacle and performances from Affleck and Gadot, though Mendelson also called the film "an utter mess of thinly sketched characters, haphazard plotting, surprisingly jumbled action". Peter Travers of Rolling Stone called the film "better than Man of Steel but below the high bar set by Nolan's Dark Knight," adding that "Dawn of Justice is still a colossus, the stuff that DC Comics dreams are made of for that kid in all of us who yearns to see Batman and Superman suit up and go in for the kill." Jake Coyle of Associated Press wrote, "it hurtles not with the kinetic momentum of Mad Max: Fury Road nor the comparatively spry skip of a Marvel movie, but with an operatic grandeur it sometimes earns and often doesn't." Mark Hughes of Forbes called it "the follow-up to The Dark Knight that many viewers and fans wanted or hoped for", adding that it's "visually stunning, with powerful emotional storytelling and awe-inspiring action spectacle." Andrew Barker of Variety said "as a pure visual spectacle... Batman V Superman ably blows the hinges off the multiplex doors." Charles Koplinski of the Illinois Times called it "a brooding, but most importantly intelligent take on the seminal figures of our 20th century pop culture mythology, a movie that at once pays tribute to these characters' roots while offering up modern incarnations of them that ring true for our times." Nicolas Barber of the BBC called the film "a four-star epic" praising Affleck's performance as Batman and the visual grandeur of Fong's cinematography. Jordan Hoffman of The Guardian gave an ambivalent review; he especially criticized the "very bad writing", but conceded "there are a lot of moments... that work" and praised Affleck and Gadot's performances, calling Gadot as Wonder Woman the best thing in the film.
Multiple commentators criticized Eisenberg on the grounds that his interpretation of Lex Luthor hewed too close to character traits associated with another DC Comics villain, the Joker. Even before the film was released, Affleck compared Eisenberg's performance to that of Heath Ledger in The Dark Knight. Once the film came out, critics lambasted Eisenberg's take on Luthor. Sonny Bunch of The Washington Post lamented that "As the film progresses, Lex degenerates into a gibbering mad man, some strange mix of the Riddler and the Joker with a little bit of Mark Zuckerberg added for flair." Charlie Jane Anders of Gizmodo wrote that "Someone clearly told Jesse Eisenberg that this movie is the Dark Knight to Man of Steel's Batman Begins, and he's doing his damndest to give a Heath Ledger-esque performance... Watching the trailers, I had thought Eisenberg's loopy acting might be this movie's saving grace – but a concentrated dose of his faux mania actually turns out to be the worst thing." Andy Scott of Grunge, in an article titled "How Jesse Eisenberg Ruined Batman v Superman," wrote that "Eisenberg's speech patterns and mannerisms felt almost entirely lifted from Ledger's iconic performance, to the point where he walked the dangerous grey line between respectful homage and downright thievery." Eisenberg responded to the critiques by saying he attempted to "make these people real and relatable and interesting and engaging, not just, you know, a surface bad person."
In June 2018, Mise-en-scène: The Journal of Film & Visual Narration published the article "Applying Suspense to Archetypal Superheroes: Hitchcockian Ambiguity in Batman v Superman: Dawn of Justice," which argued that the film "warrants analysis as a particularly ambitious development within the evolving superhero genre. It applies a remarkable amount of Hitchcockian thrills to a story pitting two protagonists against one another within a villain’s conspiracy to create the first live-action Hitchcockian superhero thriller featuring branded, culturally established characters. By displacing its protagonists from their inherently justified positions, it creates a critical moral ambiguity that directly deconstructs the assumptions at the heart of Western society’s two most archetypal superheroes."

Accolades

Home media

An extended cut of the film dubbed the Ultimate Edition was released on home media platforms, alongside the theatrical cut. This version received an R rating from the Motion Picture Association of America, for more violence than the PG-13 rated theatrical cut, and is longer by 31 minutes. With the release of the Ultimate Edition, which was the director's original version of the film before additional editing, critics noted that the film would have likely been better received with the additional footage. Ben Kendrick of Screen Rant stated that while it was more "intelligible", character portrayal was not "fundamentally changed" and "for viewers who didn't like Man of Steel or Batman v Superman for larger reasons, such as tone, approach, and the darker characterization of DC's most iconic heroes, the Ultimate Edition is only a longer... version of a film that... is likely to remain divisive, even if the final product is a better film." Phil Owens of TheWrap called it an improvement upon the original cut, writing, "Lo and behold somehow Batman v Superman: Dawn of Justice has become something that approaches a functional movie. In the process, it only makes the original cut even more inexplicable and terrible."
The film debuted in first place on the home video sales chart for the week ending July 24, 2016., it has made $22.1million in DVD sales and $55.9million in Blu-ray sales, totaling an estimated of $78million.
An alternative sequel called Zack Snyder's Justice League is scheduled for release on HBO Max in 2021. According to Snyder in a interview with Beyond the Trailer, this film along with Man of Steel and Justice League are not part of the DCEU.