Beauty World Market was an open-air market in Singapore that was opened in July 1947. It was located at the junction of Upper Bukit Timah Road and Jalan Jurong Kechil. Just next to it was Beauty World Town, another shopping place opened in 1962. It was located at the junction of Upper Bukit Timah Road and Chun Tin Road. Both shopping areas were completely demolished by the end of the 1980s due to frequent fire outbreaks. Many of the stalls were relocated to Bukit TimahShopping Centre and Beauty World Centre located across Upper Bukit Timah Road. Now, the original site of the market is occupied by two carparks and Beauty World MRT Station.
History
1800s: Bukit Timah Village was formed by the early Chinese Gambier and Pepper Planters and farmers. Another name of the village was “Beh Chia Loh Boey” which meant “terminal of the horse carriage way” in Hokkien. This was because, at that time, Bukit Timah Road ended at where the village was and beyond the village was the Bukit Timah Hill jungle.
1920s: An open-air market called Bukit Timah Market existed along Jalan Jurong Kechil. The market was mostly used by the rubber and pineapple plantation workers living in the village at that time.
1941: Japan invaded Singapore and the original site of the market was badly destroyed by bombing.
1947: After the Japanese invasion, gambling was banned. Hence, the proprietor, Giam Kok Eng, converted the park to Beauty World Market in July.
The word “Beauty” of Beauty World was named after the daughter of Mr. Giam.“World” was named after other amusement parks in Singapore such as “Happy World”, “New World”, and “Great World".
1962: A new shopping area called Beauty World Town was built beside Beauty World Market.
1968: 140 hawkers at the Beauty World Market and Bukit Timah Village market registered to Hawkers Department of Ministry of the Environment to move to a new wet market&hawker centre called Bukit Timah Food Center with more hygienic environment. It was located beside the old Bukit Timah Market and it still exists now. Bukit Timah village has a population size of around 4,500 and had about 500 houses. The villagers were mostly Chinese shop owners and laborers.
1970s: Beauty World stalls kept catching fire due to complex electricity cables all tangled around the stores.
End of the 1980s: Both Beauty World Market and Town closed down due to the frequent fire outbreaks. Many stalls were relocated to Bukit Timah Shopping Centre and Beauty World Centre located across Upper Bukit Timah Road.
1990s: Two car parks occupied part of the original site of Beauty World Market and Town.
2015: Beauty World MRT station opened and also occupied part of the original site of Beauty World Market and Town.
Architectural Features of Stalls in Beauty World Market and Town
Beauty World Market: Temporary stalls were made of zinc or attap shacks. There were stall canvases for the shops to provide shade and to prevent rain from getting onto the displayed items.
Beauty World Town: Stalls in Beauty World Town also had zinc roof. From various old photos of Beauty World Town, it could be seen that many shops had doors made of metal wire or wood to keep the shop safe at night. Each shop had a name panel pasted at the top center too.