Bernard Rhodes


Bernard Rhodes is a record producer, fashion designer, song writer and impresario who was integral to the development of the punk rock scene in the United Kingdom from the middle 1970s. He is most associated with two of the UK's best known and influential punk bands, the Sex Pistols and The Clash. Rhodes was responsible for discovering John Lydon and arranging his audition in the King's Road which led to him joining the Sex Pistols. He introduced Joe Strummer, to Mick Jones and Paul Simonon who with Keith Levene then formed The Clash.
Rhodes was an important force behind The Clash not only managing their business but also guiding their marketing and creative direction. Disagreement with the group about direction led to his sacking by the Clash in 1979. Rhodes meantime continued with other successful signings to his label Oddball Productions and major record companies. In 1981 singer Joe Strummer demanded his return to the Clash or he would quit the group.
Rhodes nurtured and managed other bands including Subway Sect, The Specials, Dexys Midnight Runners, Jo Boxers, The Lous, The Black Arabs, Twenty Flight Rockers, and Watts from Detroit. During this period Rhodes built and operated from his Camden studio Rehearsal Rehearsals, in what became Camden Market. The area around the studio became a well known hangout for punks and contributed to the growth of Camden as a hip area.

Early life

Bernard Rhodes was raised in Stepney, east London. He says he never knew his father. He was placed in a Jewish orphanage in South London where he remained until he was 15. His mother worked long hours for Huntsman's tailors in Saville Row making suits for people like Cary Grant and later Hawes & Curtis where Rhodes friend John Pearse who co-owned Granny Takes A Trip was her apprentice.
In the early 1960s Rhodes and Pearse shared a flat at 68 Hamilton Terrace, St Johns Wood, London. Mick Jagger, Marc Bolan, musician Mickey Finn, the Small Faces and Guy Stevens were regular visitors.

Early career

Towards the late 1960s Rhodes won a Design Council award for a children's educational toy he designed using newly developed plastic techniques. In the early 1970s Rhodes had a shop in the Antiquarius Market, Chelsea selling his hand printed silk screen designs on shirts and T-shirts, plus a selection of rare vintage reggae records.
During this period he became re-acquainted with an old friend, Malcolm McLaren and his girlfriend Vivienne Westwood who were operating out of Let It Rock boutique at 430 Kings Road. Finding they shared a similar philosophy, Rhodes and McLaren went into business collaborating on the T-shirts which were sold in the shop. Westwood wanted to expand the sleeveless T-shirt clothing line and Rhodes was an ideal colleague with his silk screen printing skill and 'complex meandering discourse threw up many new ideas'. The T-shirt 'You're Gonna Wake Up One Morning and Know What Side of The Bed You've Been Lying On' was created and printed by Rhodes and uses his handwriting. McLaren explained that Rhodes idea was 'to create a dialogue'. Rhodes has described the difference between himself and McLaren: 'Malcolm likes to titillate but I get down to substance'.

Sex Pistols

By 1975, SEX had become a hangout for a bunch of teenagers from whom the Sex Pistols would emerge. Rhodes took the group under his wing while McLaren was in New York looking after the New York Dolls. Original Sex Pistols member Glen Matlock describes Rhodes contribution as making them understand the importance of being clear cut. 'He had a real ability for making people decide exactly what they were trying to do.' John Lydon states that he was wearing a 'I Hate Pink Floyd' T-shirt when he was spotted by Rhodes on the Kings Road. Rhodes insisted he meet McLaren, Steve Jones and Paul Cook in the local Roebuck pub that evening. After this get together, Rhodes had Lydon come back to the shop to audition for the role of singer. As a result Lydon became lead singer of the group.
Lydon says that Rhodes "was important to me in so many ways...He would indicate to me where the problems with the Pistols would be in the future. He would sow a seed and then wait to see if I would pick up on it.

The Clash

After his offer to co-manage Sex Pistols was rejected by McLaren, Rhodes was instrumental in The Clash's formation in 1976. Mick Jones was wearing one of Rhodes' Wake Up T-shirts when he approached Rhodes after a Sex Pistols gig thinking he was a keyboard player. They started talking about groups and the relationship was the starting point for what would eventually become The Clash.
Strummer credits Rhodes as his mentor, stating "He constructed The Clash and focused our energies and we repaid him by being really good at what we did". Rhodes told them to write about social issues occurring at the time, i.e., the housing problems, lack of education, dead-end futures. Strummer said that Rhodes was the only one who understood how one should go about getting known.
Paul Simonon stated that Rhodes "set up the whole punk scene basically. He saw how non-musicians like myself and John could contribute". Rhodes called his friend Guy Stevens in, to produce the Polydor recordings in 1977. The group later used Stevens to produce London Calling. He also sought out Lee 'Scratch' Perry to produce the single "Complete Control".
On 25 January 1977, Rhodes signed The Clash to CBS Records with CBS Records UK chairman Maurice Oberstein who promised to allow the group to do what they wanted on record and CBS would promote it. After a couple of albums, including their first, which Rhodes helped produce with Mickey Foote, he felt the group were drifting away from their street ideals and they parted company in late 1978.

1979–1981

From his Rehearsal Rehearsals studio, Rhodes nurtured and managed groups Subway Sect, The Specials, Dexys Midnight Runners, The Black Arabs and other musical projects.
The intro to The Specials' version of "Gangsters" released in 1979 begins with the line: "Bernie Rhodes knows: don't argue!".
Dexys Midnight Runners' single "Dance Stance" was released in 1979 on the Oddball Productions label owned by Rhodes. Rhodes later signed the group to EMI Records.
The first album by Subway Sect, What's the Matter Boy, was produced by Rhodes and released by Oddball in 1980.
Rhodes also introduced the idea of using a Burundi drum beat to Malcolm McLaren who gave it to Adam Ant. This led to the sound of Kings of the Wild Frontier by Adam and the Ants.

Club Left

During the late seventies he opened Club Left in Wardour Street Soho. Club Left performances included Dig Wayne, Tom Cat, Lady Blue, Johnny Britton, Sade, Bananarama, Georgie Fame and Slim Gaillard. The regular house band was Vic Godard and the Subway Sect.
Sean McLusky said that Rhodes gave him a break at Club Left in 1981 and then got a deal and success for his band JoBoxers, who enjoyed mainstream success on both sides of the Atlantic with their single "Just Got Lucky". McLusky says, "Bernard never got the credit for things that were his. He has been the undefined force".

Return to the Clash

Strummer said if Rhodes did not come back and manage the Clash he would quit. Once back, Rhodes decided to remix "Magnificent 7". A 12" single dance remix "Magnificent Dance" was released on 12 April 1981. Production was credited to 'Pepe Unidos', a pseudonym for Strummer, Rhodes and Paul Simonon. Pepe Unidos also produced "The Cool Out", a re-mix of "The Call Out".

Bonds NYC

Mick: 'Bernie came back on the scene because people thought that we'd gotten out of control and the first thing he wanted to do was book us for seven nights in New York'. The residency at Bonds NYC in the first two weeks of June 1981 was organised by Rhodes on his return as manager of The Clash. Support acts included Grandmaster Flash, The Sugarhill Gang, Dead Kennedys, Bad Brains, Texan bad boy Joe Ely, Lee Perry and Funkapolitan. Rhodes states that it was because of these Bonds NYC shows that the public became more interested in hip-hop. "I endeavoured to get these guys on like Grandmaster Flash; not that most of the audience liked them but that led to a helluvalot". The record company were not behind the triple album Sandinista! recorded in Rhodes's absence but Kosmo Vinyl states that with the Bonds NYC residency, The Clash "clawed their way back into the Premiership".

Jones’ sacking

Paul Simenon states that Rhodes was not aware he and Joe were going to sack Mick Jones nor was he in favour of that action.. However Simenon says Jones did not know this until the Rock Hall of Fame induction after Joe Strummer’s death.

This is England

The Clash's last album, Cut the Crap, was titled by Rhodes. He took the words "cut the crap" from a scene in the 1981 post-apocalyptic film Mad Max 2, when Mel Gibson's character, Max Rockatansky, insists on driving the oil tanker on which the settlers' survival depends: "Come on, cut the crap. I'm the best chance you've got." Rhodes produced the album under the name of 'Jose Unidos', and co-wrote all of the songs with Strummer.
The standout track, "This is England", co-written by Strummer and Rhodes, was described by Strummer as the "last great Clash song". Critic Samuels Lennox described it as a "tuneful, beautifully crafted overview of social decay in England, where political philosophies joust for hegemony while the country sinks into ignominious decline and millions of youths turn to the dole." In 2017, the journalist Bill Wyman praised Rhodes' production, writing that "the sound collage and the gentle, troubled synth lines undergird the song unerringly, and for once the group-shouted chorus, though still over-loud, conveys some wan meaning."
The song has inspired many other artists, including Shane Meadows who used the title movie and TV show centering on young skinheads and Oi! punks in England in the 1980s, in reference to the Cut the Crap song.

Watts

In 1990, Rhodes relocated from Los Angeles to Atlanta, Georgia where Doug Watts, lead singer of the black metal band Naked Truth asked him for help. Rhodes brought in a new bass player and rehearsed the band over several months. He independently produced the album 'Green with Rage', and secured a deal for the band with Sony Records.

Recent

In 2014 Rhodes designed a range of biker T-shirts for Lewis Leathers Britain's oldest Motorcycle Clothing Company.
In May 2016, the British Library invited him to give a talk entitled Me, Punk and the World as part of its Punk 1976-78 exhibit.

Web, journals and magazines

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