Best of the Best PLC


Best of the Best PLC is a dream car and lifestyle competition company that has been operating in major UK airports since 1999.
The company gives two Dream Cars away every week, and to date has given away over £33m worth of prizes. In 2018, BOTB also launched a separate weekly lifestyle competition giving away cash, luxury watches and motorbikes.
Customers buy tickets for the prize they want to win and play Spot the ball. The person closest to where an independent panel of judges deem the centre of the ball to be wins the car that week.
BOTB is a UK registered company and is listed on the AIM London Stock Exchange. The headquarters are in Fulham, London.

History

William Hindmarch founded BOTB in 1999, a graduate from the University of Durham, and serves as its Managing Director and CEO. His sister is bag designer Anya Hindmarch.
BOTB first launched at Heathrow Airport, where a Porsche 911 was put on display.
BOTB operated from stands at major airports including London Gatwick North and South Terminals, and Birmingham Airport for almost twenty years before becoming an online-only competition.

Winners

To date more than 515 people worldwide have won a car with BOTB. The cars won include Range Rovers, Audis, Aston Martins, Jaguars, Porsches, and Maseratis.

Charity donations

BOTB has made over 80 charitable donations to a wide range of both national and international charities. These include Cancer Research, Sparks, and Great Ormond Street Hospital.

Collaborations

BOTB has collaborated with ex-stig Top Gear Stig Ben Collins, and F1 racing driver David Coulthard who was an ambassador for BOTB from 2012 until March 2015. Ex-England footballer Sol Campbell has regularly judged the competition since 2014. In March 2016 Virgin Radio DJ Christian Williams took over from William Hindmarch as BOTB's YouTube presenter.