Beti Bachao, Beti Padhao Yojana


Beti Bachao, Beti Padhao is a campaign of the Government of India that aims to generate awareness and improve the efficiency of welfare services intended for girls in India. The scheme was launched with an initial funding of. It mainly targets the clusters in Uttar Pradesh, Haryana, Uttarakhand, Punjab, Bihar and Delhi.
According to census data in India, the child sex ratio in India was 927 girls per 1,000 boys in 2001, which dropped to 918 girls for every 1,000 boys in 2011. A 2012 UNICEF report ranked India 41st among 195 countries. In the Population Census of 2011 it was revealed that the population ratio of India 2011 is 919 females per 1000 of males. The Sex Ratio 2011 shows a downward trend from the census 2001 data.
Speaking on the occasion of International Day of the Girl Child in 2014, the Prime Minister, Narendra Modi had called for the eradication of female foeticide and invited suggestions from the citizens of India via the MyGov.in portal.
The Beti Bachao, Beti Padhao scheme was launched on 22 January 2015 by PM Narendra Modi. It aims to address the issue of the declining child sex ratio image and is a national initiative jointly run by the Ministry of Women and Child Development, the Ministry of Health and Family Welfare and the Ministry of Human Resource Development. It initially focused multi-sector action in 100 districts throughout the country where there was a low CSR.
On 26 August 2016, Olympics 2016 bronze medallist Sakshi Malik was made brand ambassador for BBBP.
The hashtag #SelfieWithDaughter was promoted on social media in June 2015, which started when Sunil Jaglan the sarpanch of the village Bibipur, Jind in Haryana took a selfie with his daughter Nandini and posted on Facebook on 9 June 2015. The hashtag garnered worldwide fame.

Reasons for this initiative

or female foeticide has led to a sharp drop in the ratio of girls born in contrast to boy infants in some states in India. Ultrasound technology has made it possible for pregnant women and their families to learn the sex of a foetus early in a pregnancy. Discrimination against girl infants, for several reasons, has combined with the technology to result in a rise in abortions of foetuses identified as female during ultrasonic testing.
The trend was first noticed when results of the 1991 national census were released, and it was confirmed to be a worsening problem when results of the 2001 national census were released. The reduction in the female population of certain Indian states continues to worsen, as results of the 2011 national census have shown. It has been observed that the trend is most pronounced in relatively prosperous regions of India. The dowry system in India is often blamed; the expectation that a large dowry must be provided for daughters in order for them to marry is frequently cited as a major cause for the problem. Pressure for parents to provide large dowries for their daughters is most intense in prosperous states where high standards of living, and modern consumerism, are more prevalent in Indian society.
Rates of female foeticide in Madhya Pradesh are increasing; the rate of live births was 932 girls per 1000 boys in 2001, which dropped to 918 by 2011. It is expected that if this trend continues, by 2021 the number of girls will drop below 900 per 1000 boys.

Strategies used

Strategies employed to successfully carry out the scheme are:
The Govt of India has formed a National Executive Committee to promote Beti Bachao Beti Padhao across the country. The committee is organising a number of programs to promote "Save Girl Child" and "to Educate Girl Child" since January 2015. Dr. Rajendra Phadke is the National Convener of BBBP Abhiyan.
The Beti Bachao campaign is also supported by the Indian Medical Association.