George Pierpoint of BBC News writes that bisexual lighting has been used as an "empowering visual device" which counteracts perceived under-representation of bisexuality in the visual media. The colours may be a direct reference to the bisexual pride flag. The trend gained traction in the LGBT community in 2017 particularly on social media sites Twitter, Reddit, and Pinterest. Sasha Geffen wrote at Vulture.com that it had become "solid in its meaning", while Nicky Idika of PopBuzz wrote that it has now "become an established part of bisexual storytelling in media". And while The Daily Dot questioned whether "the aesthetic or the cultural significance first", it too concluded that the idea "has stuck". Pantone selected "Ultra Violet" as the colour of 2018 in a move the BBC says reflected the growing use of the scheme.
According to Pierpoint, the visual aesthetic may have been used as early as 2014 in the television seriesSherlock, referencing the speculated hidden desires of Dr. Watson. The lighting has been used in numerous television and film media, typically in scenes featuring bisexual characters. The Hollywood filmsThe Neon Demon, Atomic Blonde, and Black Panther all feature the use of blue, pink, and purple lighting. Similarly, the award-winning Black Mirror episode "San Junipero" made use of the visual aesthetic. Later, the television series Riverdale was also stated to be using it. Bisexual lighting also features in the music videos of Janelle Monáe's "bi anthem" "Make Me Feel" and Demi Lovato's "Cool for the Summer". Showing continued use, the term was used to describe some of the visuals in Lil Nas X's "Panini" in September 2019, and the presence of the lighting was proposed by Cosmopolitan as evidence to further fan theories of a bisexual reading of Taylor Swift's Lover first based on ambiguous lyrics.
Criticism
Amelia Perrin has criticized the trend of using such lighting when bisexual characters appear in television and music videos, arguing in Cosmopolitan that this visual image "perpetuates bisexual stereotypes". Perrin argues that this kind of lighting is usually produced by neon lights, which suggest "clubs and dancefloors" to the viewer, and this implies that "bisexual hook-ups and relationships are merely 'experiments', and something that only happens when you’re drunk on a night out." Lara Thompson, a lecturer of film at Middlesex University, has argued that bisexual lighting is not well-known, stating: "I would have to see more examples before I see bisexual lighting as a wholly convincing phenomenon".
