Black Book (company)


Black Book, also known as Black Book Market Research, is a Tampa, Florida technology and services market research and opinion research company. The company provides competitive intelligence, market research, opinion mining, and related consulting services for brand, product, and service awareness tracking. The company also provides private polling services for media outlets, including U.S. News & World Report and The Wall Street Journal. Black Book Research has four divisions: Black Book Rankings, serving the healthcare industry; Black Book Reports, covering environmental issues, sustainability, the energy industry, and nonprofits; Black Book Polls, serving politics, government, and education; and Opinion Miners which provides database mining.

History

Black Book Research was founded in 2002 by Doug Brown as a sister company to the international market-research firm Brown-Wilson Group. In May 2005, Brown-Wilson partners Doug Brown and Scott Wilson co-authored the Black Book of Outsourcing. An update of the popular guide was published in 2008. In April 2009, the Brown-Wilson Group was purchased by London, UK-based Datamonitor.
In November 2010, Black Book Research launched Black Book Rankings, a healthcare-centric market-research and public-opinion-research company. That year, Black Book announced the results of a four-month poll of 30,000 health professionals which selected top electronic medical record software by hospital type.
According to Black Book's 2013 survey of electronic health record vendors, 25% of respondents said they were actively seeking a new providers. Also in 2013, Black Book began doing private polls for U.S. News & World Report.
In 2016, Black Book's poll indicated frustration with poor tech support among hospitals, as well as the growth in the healthcare revenue cycle management sector.
In 2019, Black Book found that system integration across healthcare enterprise was the top IT challenge.

Products and services

Black Book produces over 200 annual market research reports focused on the healthcare technology and service industries, under the names Black Book Research and Black Book Rankings.
Black Book issues annual rankings of client experience, brand loyalty, and satisfaction for a variety of technology and managed services fields, including electronic health records, health information exchanges, banking, insurance, education, outsourcing, and government.