Blick


Blick is a Swiss German-language daily newspaper, published by Ringier in Zürich.

History and profile

Blick was established in 1959. The newspaper was the first Swiss tabloid publication.
The format of Blick was broadsheet until 2005 when it was switched to tabloid. The new format induced controversies: protests began and many boycotted the scandalous newspaper. It was nevertheless a huge financial success. However, in 2009 the daily changed its format to broadsheet.
In 2013 Andrea Bleicher was editor-in-chief ad interim of Blick.
Blick has a center-left political leaning. Its sister paper is Blick am Abend, an evening free daily. Both papers are owned by Ringier and are based in Zurich.

Circulation

In the period of 1995–1996 Blick had a circulation of 335,143 copies, making it the best-selling paper in the country. In 1997 Blick had a circulation of 315,548 copies.
In 2001 Blick had a daily circulation of 309,000 copies and a readership of 739,000. Its circulation was 292,292 copies in 2003, making it the best selling newspaper in Switzerland. The 2006 circulation of the paper was 254,657 copies. The Sunday edition Sonntagsblick had a circulation of 272,425 copies in 2006. Blick was the best-selling newspaper in 2008 with a circulation of 240,000 copies. Its circulation was 214,555 copies in 2009. The paper had a circulation of 214,880 copies in 2010, making it the third most read paper in the country.