Blippar
Blippar was the name of a technology company that specialised in augmented reality and of the mobile app it made. The company was founded in London and had offices in Singapore, Tokyo, New York, Amsterdam, Mountain View, San Francisco, Chicago, Los Angeles, Bangalore, Istanbul, & Delhi. The Blippar app let users look at real-world objects enhanced with text, music, games and digital graphics through their smartphone camera. It created the first augmented-reality digital ad platform. It focused on branded augmented-reality 'experiences' visible through the Blippar app.
On 17 December 2018, Blippar entered administration after investors blocked further funding having "burned through" $120 million in funding up until the time of its collapse. According to the administrators' report, the remaining assets of Blippar were sold to one of its shareholders for £450,000.
