Specific reference to Bloody Mary are made in the following:
Film
, a 2005 horror film by Mary Lambert, is the third and final installment in the Urban Legend series.
Bloody Mary, a 2006 film set in a psychiatric hospital.
Dead Mary, a 2007 film based on a screenplay titled Bloody Mary.
The Legend of Bloody Mary, a 2008 film by director John Stecenko, includes a character, Amy, who goes missing for good after playing the game "Bloody Mary".
Ghost Killers vs. Bloody Mary, a 2018 Brazilian horror-comedy movie about a group of ghost hunting youtubers that are called by a school to calm down the students after Bloody Mary appears.
Stage
In 2008, for their annual "Halloween Horror Nights" event, Universal Studios Florida developed a new variation of the legend. In their version, "Mary" was a doctor who studied fear by exposing her patients to it.
In the Ghost Whisperer TV series' third season, an episode involves the Bloody Mary legend.
Supernatural, the paranormalTV series, had an episode titled "Bloody Mary" during its first season, involving a ghost that attacked those who were looking into a mirror while her name was repeated, although she was only capable of "leaping" into mirrors within a certain range of the mirror that she killed herself in front of. In the course of the investigation, it is revealed that the original "Bloody Mary" was an aspiring actress who was found dead in front of her mirror of an apparent suicide, but she wrote the first few letters of a name on the glass before she died, with the investigating detectives noting that Mary was said to be having an affair with a doctor, speculating that he was the actual killer, but there was no actual evidence to prove that theory. Due to her death, Mary's ghost would only attack people who looked in a mirror while her name was being invoked- whether they were the ones who said her name or not- if they had some secret relating to their role in the death of someone else. However, becoming a vengeful spirit corrupts Mary's judgement, with the result that she cannot distinguish between a man killing his wife and disguising her death as a suicide or a girl whose obsessive boyfriend killed himself because she left him, targeting both even though the girl didn't actually kill her boyfriend herself.
"Syzygy", an episode of The X-Files, concerns her legend.
The two-part season 1 finale of the horror anthology show is called "Scary Mary", and mirrors, much like the Bloody Mary tale, play a major role in the episode, as Mary and her minions transport themselves through them and she can talk through them. However, she is described as being vain, dying from being inside a burning farmhouse, and her spirit is a face-stealer, as all of her minions are girls who have given their faces to her.
Episode 2 of Gary and his Demons involves Bloody Mary as an informant who helps the demon hunter Gary to go after the latest mirror monster.
Bloody Mary is set to appear in the horror fighting game Terrordrome 2: Reign of the Legends.
Music
American singer-songwriter Lady Gaga references Bloody Mary in her second studio albumBorn This Way, where Bloody Mary is mentioned by name on track 8 of the album. The song in question is also entitled 'Bloody Mary'.