Bloomberg Radio


Bloomberg Radio is a radio service of Bloomberg L.P. that provides global business news programming 24 hours a day. The format is general and financial news, offering local, national and international news reports along with financial market updates and interviews with corporate executives, economists and industry analysts. On off hours, local stations may preempt with local sports play-by-play coverage such as college basketball, tennis and other sports coverage.
Bloomberg Radio is broadcast on radio stations around the United States, and directly operates five radio stations:
Bloomberg purchased the first of these, WBBR, in 1992, for $13.5 million. Bloomberg took over the operation of WXKS in Newton on March 1, 2013 and KNEW on September 29, 2014. Both stations are owned and operated by iHeartMedia, Inc., but are programmed by Bloomberg Radio under a local marketing agreement. On December 21, 2015, Bloomberg Radio launched a similar arrangement on CBS Radio-owned WNEW-FM, its first FM radio station. The call letters of WNEW-FM were later changed to WDCH-FM. Bloomberg moved its programming in Boston to WRCA, owned by Beasley Media Group, on July 4, 2017, and later that year fully acquired WNBP in Newburyport to serve as a simulcast of WRCA ; its LMA with WXKS expired on March 1, 2018. Bloomberg Radio is also heard nationally on SiriusXM satellite radio channel 119. Select programming is also broadcast in London, UK on DAB digital radio via the London 3 multiplex, with simulcasts of the Bloomberg TV audio at other times.

Programming

The original Bloomberg Radio news format divided each hour of the day into three 20-minute segments, each of which contained stock market updates, business headlines, traffic, weather, local news/sports, a human interest piece or a general update about cultural happenings. However, by 2010, Bloomberg Radio had shifted from a headline service to a discussion-based format in order to offer more in-depth market and economic analysis. Bloomberg Radio is the world's only global business radio service. Bloomberg Daybreak Asia broadcasts live from New York and Hong Kong Sunday through Thursday 6:00 p.m. to 10:00 p.m. ET It is then followed by Bloomberg Daybreak Europe, originating from London, on Monday to Friday 1:00 a.m. to 5:00 a.m. ET. Finally, Bloomberg Daybreak Americas is live until 7:00 a.m. ET from New York, Boston, Washington DC and San Francisco. In this way, Bloomberg Radio offers a start to the business day globally, via the Bloomberg Radio+ Mobile App and via its live stream on Bloomberg.com and the Bloomberg Terminal. During each day, the network broadcasts over 20 live interviews with economists, market analysts, and other influential newsmakers on shows such as Bloomberg Surveillance with Tom Keene and Michael McKee which airs weekday mornings from 7 a.m. to 10 a.m. ET.

Programs

Live-to-tape programming
Bloomberg Radio's 24/7 programming is syndicated by United Stations Radio Networks to local radio stations across the country; it is one of three stations that are broadcast in this manner.
The Bloomberg Radio Network is also the leading provider of short-form business news reports to radio stations around the country. The network provides live, custom business reports to major all-news radio stations including both of New York City's all-news stations, WCBS and WINS. The network also provides "Bloomberg Market Minute" reports at :20 and :50 past the hour. It also provides daily specialty reports including the Bloomberg Small Business Report, the Bloomberg Business of Sports Report, the Bloomberg Pursuits Report on Luxury, the Bloomberg Real Estate Report, the Bloomberg Green Business Report, and the Bloomberg Urban Report.
Station Call-LettersFrequencyCity of LicenseProgrammingStation Licensee/Parent Co.Notes