Boaz de Jong, better known by his stage nameBoaz van de Beatz, is a Dutch record producer and DJ. He is the founder of the Nouveau Riche record label, which includes popular Dutch artists Mr. Polska and Jebroer. Boaz has helped launch the careers of many artists under his label, as well as his frequent collaborator Ronnie Flex and DJ trio Yellow Claw. Since 2013, Boaz has transitioned from mainly producing Dutch hip hop songs to releasing electronic music as a lead artist – he has released two EPs under the American dance label Mad Decent. Boaz is also affiliated with producer Diplo, with whom he contributes to the DJ group Major Lazer. Boaz is known for his unique musical style of creating "insane rap songs that would span four–five genres in about three and a half minutes." His songs incorporate elements of dance. Boaz received the Dutch State Award for "best producer" for three years in a row between 2011 and 2013. He has produced for artists such as Yellow Claw, Diplo, Major Lazer, Jack Ü, The Partysquad, Madonna, Ariana Grande, Pharrell Williams and Sean Paul, among others.
Career
At 17, Boaz moved to live alone, when his parents emigrated to Israel. He turned his house in Gorinchem into a studio and started to search for rappers to record with. He soon discovered Jebroer and Digitzz, later joined by Mr. Polska and Ronnie Flex, all of whom started their careers at that time. In 2015, Boaz reflected on that period: "It was a nice time, but I really do not miss it, man. It was especially stressful." Boaz released his debut 4-track EP Flontie Stacks in June 2013 under Mad Decent and Jeffree's. On July 10, 2014, his debut single "No Way Home" was released under Mad Decent. The track features frequent collaborators Mr. Polska and Ronnie Flex. Boaz's second EP Horse Force was set for an August 2014 release. However, it was delayed until March 2015, due to Boaz's busy schedule working on other projects, producing for artists on his label, executive producing an album by Ronnie Flex and working with Diplo and Major Lazer. Horse Force features Dutch artists Mr. Polska, Ronnie Flex, and Kalibwoy, as well as American rapper Riff Raff. In November 2014, Boaz produced Ariana Grande's song "All My Love", which was featured on the soundtrack of . In 2015, Boaz worked on Madonna's single "Bitch I'm Madonna" as a ghost producer along Diplo and Sophie. On June 22, 2015, he released a remix of "Hey Mama" by David Guetta, to celebrate reaching 2 billion streams on Spotify. In January 2016, he released a song titled "Flippo" on Skrillex's OWSLA Worldwide Broadcast.. On October 9, 2017, Boaz collaborated with Trobi, Adika, and Kalibwoy on "U Don't Know," making a rare appearance on the Dutch record label Spinnin Records.
Nouveau Riche
Nouveau Riche was founded by Boaz in 2008. Notable releases include the 2014 single "Banaan" by Jebroer, Stepherd, Skinto and Jayh, which was certified Gold in Belgium and has stayed for over 15 weeks in the Belgian Top 50. ;Artists
