Bob Baldock


Robert "Bob" Lee Baldock was one of the few U.S. citizens to participate in the Cuban Revolution as a combatant in Fidel Castro's unit based in the Sierra Maestra in 1958. He went on to have a substantial career as a bookman. For twenty years he worked at Moe's Books in Berkeley, California, following which he initiated and cofounded the successful Black Oak Books, a store distinguished by its influential series of author readings. After being forced out of Black Oak Books, he went to work for KPFA Radio, the first listener-sponsored FM radio in the U.S. For over twenty years he produced public events for KPFA. As a poster artist he created original posters for these events, a number of which are in the collection of Oakland Museum of California. He is also a painter and maker of fine art prints and broadsides.

In The 26th of July Movement, Cuba

After graduation from Sewickley High School, near Pittsburgh, Pennsylvania, Baldock studied for two years at Ohio University in Athens,, receiving military training in the Army ROTC program, which proved significant when Baldock became a combatant in the 26th of July Movement insurgency against Fulgencio Batista led by Fidel Castro in Cuba. He became aware of the Cuban Revolution seeing movie newsreels in Akron, where he was working at a B.F. Goodrich rubber plant in the fall of 1957. He went on to work at the New York Herald Tribune as a copyboy; there he had privileged access to ticker-tape coverage of the Cuban insurrectionary movement as well as to maps and press passes. With a college friend who knew Spanish he made his way to Havana in the spring of 1958. From Havana the two made their way to the Sierra Maestra, where they became part of Fidel Castro’s group of rebel combatants, which included Celia Sánchez, Haydée Santamaría, and Camilo Cienfuegos. Baldock remained in this group for five months until becoming ill with bacillary dysentery. Baldock and his friend were then moved covertly out of the country through an underground network consisting primarily of small Catholic churches. In Miami, hospitalized, he met with a United Press representative to whom he gave the two notebooks of his observations and interviews, consenting for them to be used as needed by UP. These notebooks were subsequently lost.

Career as Bookman

Back in New York City in August, 1958, Baldock enrolled in Washington Square College of Arts & Sciences, New York University, and studied journalism for a semester while working at the Marboro bookstore on 8th St., then at Paperback Gallery. An important friend met that year was Anaïs Nin In 1959 he went to Europe. His story "Salt Air," was published in Olympia, the bi-monthly review published by the Olympia Press in Paris, and subsequently won a $1000 prize. ; He was given work as a proofreader and copywriter by Olympia Press, controversial publisher of William S. Burroughs’ Naked Lunch and Nabokov’s Lolita. For several months he worked in the bookstore Le Mistral, later renamed Shakespeare and Company after the famous bookshop founded by Sylvia Beach.''
In 1962 Baldock settled in Berkeley, California, where he soon began a major work stint at Moe's Books, hub of counter-culture and anti-war activities in the 1960s and 1970s on Telegraph Avenue; he helped build this store into a four-storey emporium of used, new, and remaindered books with an art and antiquarian shop on the top floor.
During those years he collaborated with letterpress printer Wesley Tanner designing and printing the broadsides given out at Moe’s Books. In 1974 he began an extensive series of portraits in various media of African-American subjects. A selection of these were presented at a one-man show at The Art Co-op a popular series of in-store readings, showcasing many authors of international repute, including Carlos Fuentes, Czeslaw Milosz, Edna O'Brien, Isabel Allende, Toni Morrison, Eduardo Galeano, Alice Walker, Gore Vidal, Salman Rushdie, Edward Said, Alice Waters, Tom Wolfe, Barry Lopez, Nancy Morejón, and others. In connection with these readings, many broadsides were produced, often printed by the Okeanos Press under Eric Johnson; many of these broadsides Baldock designed.
Not long after separating from Jeanne Forrest Baldock in 1985, he met his future wife, writer and translator Kathleen Weaver; they were married July 13, 1989. Through her he became involved again in radical politics, specifically in Nicaraguan and Salvadoran solidarity work. In 1989, he left Black Oak, following a hostile takeover by his partners.
In 1996 he received recognition for outstanding service to the reading community by being awarded "The Decca," "an award in honor of Jessica Mitford" presented by the San Francisco Bay Area Book Council on the occasion of the 7th Annual San Francisco Book Festival, November 2, 1996.

Events Producer and Poster Artist, KPFA Radio

Baldock started working for KPFA Radio, 94.1 FM, in Berkeley, in 1989. Over the following decades he has produced well over three hundred public events with writers and occasionally musicians, fundraisers for KPFA and the parent Pacifica network, often in conjunction with other non-profit organizations. For over twenty years he has co-produced the KPFA events with Ken Preston.The events are routinely recorded for subsequent radio broadcast and webcast, with dissemination in CD and DVD format. For most events he produced original posters, at first often silkscreened, later produced digitally; he also designed posters for UC Berkeley Graduate Journalism Dept; and for UCB International Studies Department. A collection of his posters is in the Oakland Museum of California. His posters are featured on his website, along with other artworks. Some posters are displayed on the KPFA website.

Family history

His father was Robert Lee Baldock Sr., his mother, Bertha Elizabeth Lyon Baldock, both from the midwestern United States and of northern European extraction. He had one brother, Earl Lyon Baldock,. He fathered four children, two with his first wife, Maria Champion: Paul Michel Baldock Collins and Lisa Diane Collins Raines; two with his third wife, Jeanne: Andrew Charles Baldock and Kita Megan Baldock.

Works referencing

Letters to and from Anaïs Nin