Promoted in popular culture as "the most haunted night club in America", Mackey claims the site was originally used as a slaughterhouse in the early 19th century and later torn down for construction of a roadhouse that took on various names, such as The Brisbane, until he purchased it in 1978. Various urban legends and modern folklore claim that the site features a "gateway to hell" and is haunted by spirits including Pearl Bryan, whose corpse was found in a field 2.5 miles from the site in Fort Thomas, Kentucky. Other legends claim Bryan's murderers were Satanists who cursed the location and vowed to haunt everyone involved in prosecuting the case. There is also a legend that claims a pregnant dancer named "Johanna" committed suicide with poison in the 1940s after her father murdered her lover Robert Randall, a singer at the club, by hanging him in the dressing room. Investigations have failed to find public records of any such events, and research into property records, newspapers, and court files has failed to substantiate claims made regarding the history of the location. No connection between Bobby Mackey's and the Pearl Bryan murder has ever been established. According to science writer Sharon A. Hill, the nightclub is often publicized with tales of murders, curses, and hauntings, however "the current circulated legend has obviously enhanced and accrued additional details in the retelling over some 30+ years". Hill states that claims of supernatural activity and a "portal to hell" are completely unsubstantiated. Haunting rumors and claims about Pearl Bryan are promoted in books such as "Hell's Gate" by Doug Hensley. Author Andrew Young speculates that such legends about Bryan are "a way to cope with the gruesome details of her death". According to the Campbell County Historical and Genealogical Society, the story of the murder of Pearl Bryan is continually exploited, and it is "highly unlikely" that her ghost haunts Bobby Mackey's Music World. Northern Kentucky Tribune reporter Ryan Clark investigated the rumors and took the $35 two hour tour on two separate occasions, concluding, "there was nothing that happened on our tour that would indicate that Bobby Mackey’s was haunted".
Television shows
On December 13, 1991, Mackey, his wife Janet, and caretaker Carl Lawson were guests on The Jerry Springer Show.
On October 30, 1992, Mackey, his wife Janet, Lawson and others were guests on Geraldo.
A 1995 UPN special, Real Ghosts, featured interviews with the Mackeys.
The 2006 Discovery Channel's docudrama series A Haunting featured the nightclub.
The 2008 premiere episode of the Travel Channel's ghost-hunting series Ghost Adventures featured interviews with former caretaker Carl Lawson, and author Douglas Hensley. The network later released a 3-part web series called Return to Bobby Mackey's, and the nightclub was featured again on the program in late 2010.
