Boomerang (Central and Eastern Europe TV channel)


Boomerang is a European pay television channel which focuses on animated kids programming. The CEE feed is being broadcast in Germany, Austria, Switzerland, Benelux, Russia and CIS countries, Czech Republic, Slovakia, Hungary, Romania, Poland, Ukraine, the Baltic states and the Caucasus countries.

History

Boomerang EMEA was launched in December 2005. On 12 October 2011, it was split into two different feeds: this feed focused on Central and Eastern Europe and Boomerang HQ centered on the Benelux, Cyprus, Czech Republic, Greece, Middle East & Africa, and Portugal. The European feed at the time consisted of four audio tracks, which were in English, Romanian, Hungarian and Polish. On 12 June 2012, it began being distributed in Russia after adding a Russian audio track to the channel's stream.
Between November 2014 and February 2015, Boomerang CEE replaced Boomerang HQ in the Netherlands and the Flanders region of Belgium, and got a localized Dutch feed between 2 February 2015 and 2017. Since 2017 the CEE feed is available in the Netherlands and Belgium.
On 4 April 2018, Boomerang CEE switched to the 16:9 aspect ratio.
On 1 October 2018, Boomerang CEE replaced Boomerang Germany and took over its channel slot. It launched a subfeed intended to air German advertisements and has no Russian rating icons being displayed in its broadcast, differing from the main feed. Although it has a German audio track, its commercial continuity remains in English.

Cartoonito

Cartoonito was a programming block targeting preschoolers. It aired weekday mornings and afternoons before the Cartoonito branding was phased out entirely in 2014, when Cartoonito merged with Boomerang's schedule.

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