Bord Bia


Bord Bia is an Irish state agency with the aim of promoting sales of Irish food and horticulture both abroad and in Ireland itself.
Bord Bia works for both small and large producers; for small producers by promoting and certifying farmers' markets, and for bigger producers by offering a great range of international marketing services.
Part of the work is promoting better ways of producing, by innovation and setting "best practice" standards. According to the report Pathways for Growth, published by Bord Bia, Ireland should:
"adopt a strategy of developing a world-class agricultural industry by 2016 and set itself the goal of becoming the most efficient, most highly innovative food and drink country in the world."

History

Bord Bia was founded in 1994 as an amalgamation of the Coras Beostoic agus Feola and the food promotion activities of the Irish Trade Board. In 2004 it amalgamated with Bord Glas, which used to be responsible for the development of the horticulture industry. In 2009 Bord Bia took over the promotion of seafood from BIM.

Organisation

Bord Bia acts as a link between Irish producers and their customers worldwide. For that purpose it has several overseas offices in, amongst other cities, Amsterdam, Shanghai and New York City.
In 2008 Bord Bia received 30 million euros for an advertising campaign in the period 2008-2013. In 2009 the "Oireachtas Grant-in-Aid" was 28 million a year. With other incomes the Bord has a budget of about 43,5 million euros.

Developments

Bord Bia is mostly known for its certification of Irish food products under the label Origin Green, through which it launched the world's first national sustainability food program. The logo connected to this scheme is used at home and abroad.
In May 2011 Bord Bia published their goal of increasing food exports by 40% in 2020 compared with the 2010 level.