Bounce is characterized by call-and-response-style party and Mardi Gras Indian chants and dance call-outs that are frequently hypersexual and controversial. These chants and call-outs are typically sung over the "Triggerman beat" which is sampled from the songs "Drag Rap" by the Showboys and "Brown Beat" by Cameron Paul. The sound of bounce has primarily been shaped by the recycling and imitation of the "Drag Rap" sample: its opening chromatic tics, the intermittent shouting of the word "break", the use of whistling as an instrumental element, the vocoded "drag rap" vocal and its brief and repetitive melody and quick beat. Typical of bounce music is the "shouting out" of or acknowledgment of geographical areas, neighborhoods and housing projects, particularly of the New Orleans area.
History
As hip-hop started to spread outward from its birthplace in the Bronx, one of the new localities that embraced and advanced the controversial genre was New Orleans. Local producers and record label owners with past success in other black genres tried their hand at hip-hop, but soon a new generation got involved. Kevin "MC T. Tucker" Ventry, one of the first bounce artists, captured the attention of the city in 1991 with his style of rap "defined by a preference for chanted refrains...and the use of several core samples to form the backing music", two characteristics that came to signify bounce music. Other early bounce artists included DJ Jubilee, DJ Jimi, Partners-N-Crime, Hot Boy Ronald, Juvenile, U.N.L.V. and Magnolia Shorty up until her death. The subgenre flourished in the city without much national recognition, but soon New Orleans’ artists would take over the country. In the second half of the 1990s, Take Fo' Records, No Limit Records and Cash Money Records, led by Master P, Beats by the Pound and Birdman, Mannie Fresh respectively, took over. Those artists, while based in bounce music, certainly saw their ties to the art form “become progressively more tenuous as their national exposure and wealth increased.”
Influence
The genre maintains widespread popularity in New Orleans, and the southern United States and has a more limited following outside the Deep South. New Orleans' music has a long tradition of gay and cross-dressing performers as truly a part of musical culture, giving bounce music a significant degree of overlap with LGBT hip hop. Like crunk, Miami bass, Baltimore club and Juke music, bounce is recently a highly regional form of urban dance music. Nevertheless, bounce has influenced a variety of other rap subgenres and even emerged in the mainstream. Atlanta's crunk artists, such as Lil' Jon and the Ying Yang Twins, frequently incorporate bounce chants into their music and slang. Mississippi native David Banner's hit "Like A Pimp" is constructed around a screwed up sample of the "Triggerman" beat. The mixtapes of Three 6 Mafia's DJ Paul also prominently feature traditional bounce sampling. DJ Paul, a native of Memphis, TN, has, in fact, been one of the most prominent purveyors of bounce outside Louisiana, having incorporated its features into tracks produced for La Chat, Gangsta Boo and his own group, Three 6 Mafia. Another significant mainstream record influenced by bounce music was Beyoncé's 2007 release "Get Me Bodied", and more recently, "Formation". Other artists outside of the New Orleans area, such as: Mike Jones, Keezy Kilo, Hurricane Chris, Ying Yang Twins, Khia, City Girls, Big Unk and recently Drake have also used elements of bounce in their music. In 2009, John and Glenda "Goldie" Robert created/produced/directed tv show titled It's All GoodIn The Hood that spotlighted New Orleans Bounce music artists first tv show appearance. Artists like Big Freadia, 5th Ward Weebie, Vodka Redu, Choppa Style and many more. John and Glenda Robert later co-produced the bounce documentary "Ya Heard Me" and wrote the book "Bounce Baby Bounce Bounce Bounce". In 2010, the Ogden Museum of Southern Art in New Orleans featured an exhibition entitled "Where They At: New Orleans Hip-Hop and Bounce in Words and Pictures", examining bounce's origins, development, and influence. Bounce music plays a major role in the second season of HBO drama Tremé, which was broadcast in 2011 and is set in New Orleans in the aftermath of Hurricane Katrina. The season's second episode, "Everything I Do Gonh Be Funky", features a performance by bounce artists Big Freedia and Sissy Nobby. Bounce music, which had long been a staple in the city, also enjoyed a resurgence in popularity in the City of Houston after Hurricane Katrina.
