"Boys Will Be Boys" is an English-languagedance-pop song by Mexican pop singerPaulina Rubio. It was released as the lead single from the singer's most recent EPs, Brava! Reload and Bravísima!. The song was produced by RedOne, which makes this song his fourth collaboration with Paulina. The song was released on March 24, 2012 on iTunes and Amazon in Europe countries first and then internationally. "Boys Will Be Boys" is Rubio's first single in English since 2002.
Background and composition
"Boys Will Be Boys" is the third English song in which RedOne and Paulina Rubio worked on, after "All Around the World" and "Heat of the Night," and fourth overall, also including Brava!'s lead single "Me Gustas Tanto." It is mainly based on guitar riffs and synthesizers. The bridge has been compared with the one on Vengaboys' song "Boom Boom Boom Boom", and the overall production to Jennifer Lopez's hit single, "On The Floor", which was also produced by RedOne.
Promotion and release
The song was released on March 24, 2012 on iTunes and Amazon in Europe countries first and then internationally. Later, it was released in Latin America. Paulina Rubio performed the song live for the first time on the 2012 ceremony if the Billboard Latin Music Awards on Telemundo. The single was performed at the Sabado Gigante's 50th anniversary show on Univision. On December 18, 2013 Paulina performed a new remix in The X Factor U.S final.
Music Video
Paulina traveled to London, UK, to film the music video for the song. The video was Directed by Yasha Malekzad and was produced by Jacuzzi Films Limited. The video was released on April 20, 2012. The video was mentioned as one of the 30 Sexiest Music Videos of All Time, from the website of the Latin Magazine.
Reception
Enric Zapatero from Cromosoma X gave a somewhat mixed impression, commenting that it was a weird move to promote an album with a song that's not featured on it, and stating that "'Boys Will Be Boys' has been selected by the Mexican singer as a new single and it's pretty good, is very catchy and castañuelas always sound good in a latin song". He also stated that Rubio had the "idea of sounding like 'On the Floor'".
The single debuted at No.44 on the Spanish Singles Chart, and has so far reached No.2. The song also debuted at No.48 on US Hot Dance Club Songs without any promotion in the US and eventually peaked at No. 17.
