Bradford Shane Shellhammer is an American entrepreneur and designer who co-founded the e-commerce companies Fab and Bezar. Shellhammer was an admissions counselor at Fashion Institute of Design & Merchandising Museum and part-time fashion and nightlife blogger. He was later a writer a for JC Report, A&F Quarterly, and The Baltimore Sun. Shellhammer is the founding editor of Queerty and worked was a freelancer at Design Within Reach. As of 2018, Shellhammer serves as eBay's chief curation and merchandising officer.
In 1999, Shellhammer met Jason Goldberg, with whom he would later become business partners, at Roxy NYC. Goldberg offered him the opportunity to be his assistant at his company in Silicon Valley. The two traveled to San Francisco, where Goldberg was studying at the Stanford Graduate School of Business. Both were laid off four months later. Shellhammer remained in San Francisco and worked as an admissions counselor at the Fashion Institute of Design & Merchandising. Shellhammer also blogged about his experiences in fashion and nightlife. He wrote for an online magazine called JC Report where he observed and commented on fashion trends, as well as for A&F Quarterly, and The Baltimore Sun.In August 2005, he assisted in the founding of Queerty, an online magazine about trends and lifestyle within the gay community. Shellhammer also worked part-time at Design Within Reach as a freelancer. Between 2008 and 2009, he worked for several furniture and design stores in SoHo, Manhattan.
Involvement in Fab.com and subsequent projects
In 2010, Goldberg approached Shellhamer with the idea to launch Fabulis, a company that would serve as a social media network to provide travel advice and reviews to the young gay community. Shellhammer agreed to sign onto the project, and in February 2011, the company's name was shortened to Fab. During Shellhammer's tenure as chief design officer, Fab expanded rapidly and was valued at over $1 billion at its peak. By 2012, the site had over 10 million members and offered over seven million unique products. Shellhammer left the company in November 2013 and launched Shellhammer.co, a consulting company for business design, digital merchandising, and branding. He remains a stakeholder in and advisor to Fab. In 2014, Shellhammer became the chief design officer for the retailer Backcountry.com. In 2015, he founded Bezar and served as the company's chief executive officer. He later sold the company to AHAlife due to difficulty raising outside investment. In 2016, Shellhammer was brought onto the executive team at eBay to serve as chief curation and merchandising officer.
magazine named Shellhammer one of the "100 Most Creative People in Business." He has had several profiles in the same publication under the same category. Forbes called Shellhammer the "King of Quirk." In 2016, Goucher, Shellhammer's alma mater, recognized him as a distinguished alumnus.
