Set in the fictional city of Stylesville, the show revolves around four teenagers running their own teen magazine, titled "Bratz", while struggling school life at Stiles High School. Their rival magazine is "Your Thing", owned and run by the proud and demanding self-proclaimed "Reigning Queen of Fashion" Burdine Maxwell, and her mean identical twin interns Kirstee and Kaycee, known infamously as "the Tweevils". Accompanied by their friends Dylan, Cameron and Ethan, the girls' issues are exploited throughout the series, both in and outside of Stylesville.
Characters
Main characters
Bratz Magazine
Cloe : Cloe is charge of the "Dear Cloe" column in the magazine, where readers write to her for teen advice. She is characterised by her romantic, dreamy and outgoing attitude, as well as her highly dramatic tendencies, hence specializing in acting and debating. Although she enjoys shopping and fashion, she plays in a tomboy side through skateboarding and riding a motorcycle. Her love interest is Cameron. Sasha : Sasha is the music editor of the group and specializes in hip-hop dancing and creating songs. She is described by her bold and sassy attitude, although this can sometimes backfire and make her become perfectionistic and controlling. Like Cloe, she can be a tomboy sometimes, which is reflected in her fashion of dressing. Her love interest is Cruise. Jade : Jade is the fashion editor of the group with a bubbly, open and sensitive personality. After she gets unreasonably fired from an internship at "Your Thing" magazine by Burdine, the girls decided to make their own magazine. Yasmin : Yasmin is the leader of Bratz and the main journalist for the magazine due to her passion for literature. Known for her sensitive, sweet and intelligent personality, she has a strong philanthropic side, owning her own animal shelter. Her love interest is Eitan.
Your Thing Magazine
Burdine Maxwell : Burdine is the head of "Your Thing" magazine. She is, in reality, unintentionally responsible for the creation of Bratz magazine after firing Jade unreasonably during the latter's internship. Quick to anger, impatient and bossy, she proclaims herself the "Reigning Queen of Fashion", choosing to uphold this title by dressing constantly in same pink suits and owning over 50 pairs of old-fashioned pink pumps. She dotes on her Miniature Pinscher Royale and has an almost identical-looking sister named Burnice. Kirstee : Kirstee the oldest of the Tweevils who does her bun with a crown-shaped hair tie. Due to being older and more intelligent she tends to lead and facilitate the twins' various operations. Kaycee : Kaycee is the youngest of the Tweevils who does her bun with a ribbon-shaped hair tie and has an adhesive bandage on her nose which, according to Sasha, was the result of three nose jobs following accidents involving it. She tends to be less intelligent and has a higher voice than her sister.
Supporting characters
Cameron : Cameron is a good friend to the Bratz and has a passion for motorcycles. He's in love with Cloe and her main love interest. Dylan : Dylan is another boy who has a habit of annoying the Bratz, usually resulting them in saying "Goodbye Dylan!". Although he is flirtatious and outgoing, he has a heart of gold and is there for the Bratz whenever they need him. Eitan : Eitan is a boy who works at a smoothie bar in the mall area of Stylesville. He does not appear as often neither Cameron nor Dylan do. He is in love with Yasmin and in one episode, Eitan agreed to ask Yasmin out on a date while in turn, the others would make a magazine article based on it. However, Yasmin learns this from the Tweevils and rejects Eitan in anger, although they later reconcile near the episode's end. Byron Powell : Byron is a man from London whom the Bratz first met in '. He lives the double life of being a reality TV show host and a secret agent at the same time, and recruits the Bratz for some of his missions. He appears to be a parody of Simon Cowell. Aloncé : Aloncé is Sasha's favorite musician. parody of Beyoncé, she only appears in "Sasha's Big Interview" and cutscenes of the video game Bratz: The Movie and she was mentioned in the episode "Not So Hot For Teacher". Her hit singles are "Everything", "My Attitude", and "Shining Like Real Diamondz". She is a R&B singer, has a moon tattoo on the back of her hand and has two platinum CDs. Once, Aloncé went to London to have an interview with Sasha. The Bratz performed a show for her and said "she loved the show". Cree Summer voices Aloncé. Cree Summer also voices Mandy in Bratz: Passion 4 Fashion Diamondz while Lauren Evans does Aloncé's singing voice. London Boy and London Girl : London Boy and London Girl only appear in the Bratz: The Movie video game. Their given names are never revealed, but referred as "London Boy" and "London Girl". They live in London and are friends with Bratz. They also appear in the ' video game, but have no given names and are voiced by different actors. Yuri Lowenthal and Lacey Chabert did British accents to voice the characters as they were American.
Reception
Despite being defended by fans, Bratz earned negative reviews from critics. Common Sense Media gave the show a 1 star rating, saying that the show might be a bad influence towards kids. Saying "Bratz are the modern-day Barbie dolls whose vampy appearance has upset many parents seeking healthy role models for their daughters." However, the show has developed a cult following amongst its fans since its release.
Ratings
The first season had very good ratings, however the second season had low ratings, which led to the show's cancellation in 2008. The TV series was shown in the United Kingdom where it was popular with young girls, and had a peak of 51,000 viewers.
