Brave Bison is a Social Video Company. Brave Bison specialises in cross-platform video content, connecting global audiences through social media. Its online communities reach over 130 million followers and the Brave Bison Studio provides expertise across strategy, research, data-driven insights, creative and production. Brave Bison are one of the largest Youtube channel partners, with over 700 channels offering targeted inventory opportunities, whilst their in-house specialists deliver exceptional audience development and optimisation. Brave Bison's cultural connections and extensive networks have meant they have built long-standing client relationships with brands including P&G, LandRover, Lego and Uniqlo. With over 80 members of staff across London, Singapore, Japan and Korea, the 12-year-old business continues to stay at the forefront of this fast-moving digital age. In May 2018 it was named the world's third-biggest digital media publisher by Tubular Labs. Brave Bison has 2 offices, one in London and another in Singapore.
History
The company was founded under the name Rightster in May 2011 by British entrepreneur Charlie Muirhead with the vision of enabling media businesses to “overcome huge fragmentation in the online video market with a single technology platform for engaging audiences and transacting with optimal efficiency”. The initial focus of the business was on the fashion industry, Rightster's first customer being the British Fashion Council. Through Rightster's platform, network and services, the BFC reached more than 200 publishers in over 130 countries, unlocking new revenue streams with little upfront investment or risk. The BFC's live rights enabled Rightster to recruit key publishers with an interest in fashion content. Rightster subsequently used this connection to recruit more content owners and publishers both in and outside the fashion industry, expanding its operations into sports, news, entertainment and viral rights. On 10 May 2016, it was announced that the company is relaunching under the name Brave Bison.
Acquisitions
VML
In October 2012, Rightster acquired approximately 25 percent of the share capital of VML. VML operates under the brandname ‘Viral Spiral' and connects third party brands, agencies, production companies and publishers with the owners of viral content. Rightster entered into an agreement with VML such that it is the exclusive global syndication distribution and monetisation partner for all VML content being uploaded to third party publishers platforms, including YouTube.
Preview Networks
In February 2013, Rightster acquired Preview Networks, a European distributor of film trailers and branded content.
"The deal extends Rightster's YouTube services across Europe and makes Rightster the leading distributor of movie trailers in this region. Preview Networks brings over 300 content rights holders and 2500 publishers to Rightster's global community and broadens Rightster's geographic presence in key European markets including France, Germany, Italy, Spain and the Nordics."
Sport Syndicator
In September 2013, Rightster acquired Sport Syndicator, a UK display advertising sales agency,:
"The purchase brings Mediasyndicator's portfolio of over 40 sports sites, including Football League Interactive, Rugby Dump and Club Website into the Rightster network. This collection of sites will extend the reach of Rightster's network by 280 million advertisement impressions and over 8 million unique users".
In November 2013, Rightster raised £22.4 million via an IPO on London's Alternative Investment Market, making it the first YouTube MCN to go public. Rightster said it intends to use money raised via the IPO to fund platform upgrades and acquisitions.
Services
Rightster provides software and services that support the end-to-end lifecycle of online video distribution, sourcing, audience engagement, and monetization. The company's proprietary cloud-based technology platform connects rights holders, publishers, and advertisers to maximise the reach and value of live and video-on-demand content through licensed, ad-funded, direct to consumer subscription service or paid placement revenue models. Rightster's technology platform is supported by additional services including media sales, audience development, content marketing, paid placement, strategic advisory and creative solutions.
Partners
At the time of writing, Rightster's network consists of 750 content owners and over 6,500 publishers. Rightster's content partners have included:
