Williams began his involvement in broadcasting when he applied for a part-time job at his college's classical station WXTO which was located in the tower of the Aquinas College's Administration Building. Williams also was the first to travel with the Aquinas College "Tommies" Basketball team announcing the "Tommies" basketball games via a one-man telephone connection. Williams' college goal was to go back to Canada and become a sports journalist. Williams was long associated with the Canadian Broadcasting Corporation's sports coverage since joining the network in 1974, after radio employment at Toronto's CFRB and CHUM.
On June 5, 2006, Williams announced plans to move in December 2006 to rival CTV, and its sports network TSN. However, on June 8, 2006, the CBC fired Williams, thereby causing him to join CTV/TSN effective immediately as on-site host of TSN's Canadian Football League coverage. Williams was chosen to head the CTV broadcasting team at the 2010 Winter Olympics in Vancouver. in 2011 On February 22, 2010, while providing coverage of the Winter Olympics, Williams did a skit with Brian Williams, the anchor of NBC Nightly News, at CTV's Olympic set. Some in the media dubbed this the new "Battle of the Brians," as NBC's Williams compared his own modest set to CTV's expensive Olympic studio. Williams anchored CTV's coverage of the 2012 Summer Olympics in London. He criticized the International Olympic Committee for not properly honouring the Israeli delegates who were slain during the 1972 Summer Olympics. He continues to appear, as of 2015, as a contributor to CFL on TSN, as host of TSN's coverage of the Canadian Triple Crown of Thoroughbred Racing, and as host of figure skating coverage on both networks and also contributes content to TSN Radio. He was inducted into the Canadian Football Hall of Fame in 2010.
Radio
Until 2019, Williams co-hosted Don Cherry's Grapeline on Sportsnet Radio, along with Don Cherry, for thirty-five years, first on CFRB radio in Toronto, and then as a syndicated show on Sportsnet.
Quirks
His unique voice and quirks such as frequently announcing the time, sometimes in several different time zones at once, has made him one of Canada's most distinctive broadcasters. He is a frequent subject of parody on Canadian comedy shows such as Royal Canadian Air Farce.
Honours
In 2011, he was made an Officer of the Order of Canada "for his contributions to sports broadcasting, notably that of amateur sports, and for his community involvement".
Multimedia
- Williams hosting the opening of SkyDome in Toronto.