The Bright movement has proposed the following terminology:
super : someone whose worldview includes supernatural and/or mystical elements
bright : someone whose worldview is naturalistic
Bright: a bright who has registered on the Bright website as a member of the movement
History
Paul Geisert, who coined the term bright and co-founded the bright movement is a one-time Chicago biology teacher, professor, entrepreneur and writer of learning materials. In deciding to attend the Godless Americans March on Washington in 2002, Geisert disliked the label "godless" because he thought it would alienate the general public to whom that term was synonymous with "evil". He sought a new, positive word that might become well-accepted and improve the image of those who did not believe in the supernatural, in the same way that the term "gay" did. A few weeks later, Geisert came up with the noun "bright" after brainstorming many ideas. He then ran into another room and told his wife: "I've got the word, and this is going to be big!". It was also co-founded by his wife, Mynga Futrell. Futrell and Geisert remain co-directors of the organization to this day. After coming up with the term they pitched their idea to friends and decided to unveil their idea at an Atheist Alliance International conference in Tampa, Florida. They called the organizers and got permission to present the idea. Geisert and Futrell made their proposal in Spring 2003 at an atheist conference in Florida which was attended by Richard Dawkins. They launched the Brights' Net website on June 4, 2003. The movement gained early publicity through articles by Richard Dawkins in The Guardian and Wired; and by Daniel Dennett in The New York Times. The movement continued to grow and experienced accelerated registrations following media debate around New Atheism prompted by a series of book releases in late 2006 including The God Delusion, , God Is Not Great, The End of Faith and Letter to a Christian Nation. The movement has grown to be a constituency of over 78,000 Brights in 204 nations and territories.
Brights
Many, but not all, brights also identify as atheist, antitheist, humanist, freethinker, irreligionist, naturalist, materialist or physicalist, agnostic, skeptic, or even naturalistic pantheist. Even so, the "movement is not associated with any defined beliefs". The website Brights' Net says its goal is to include the umbrella term bright in the vocabulary of this existing "community of reason". However, "the broader intent is inclusive of the many-varied persons whose worldview is naturalistic", but are in the "general population" as opposed to associating solely with the "community of reason". Thus, persons who can declare their naturalistic worldview using the term bright extend beyond the familiar secularist categories as long as they do not hold theistic worldviews. Registrations even include some members of the clergy, such as Presbyterian ministers and a Church History Professor and ordained priest. Dawkins compares the coining of bright to the "triumph of consciousness-raising" from the term gay:
Gay is succinct, uplifting, positive: an "up" word, where homosexual is a down word, and queer, faggot and pooftah are insults. Those of us who subscribe to no religion; those of us whose view of the universe is natural rather than supernatural; those of us who rejoice in the real and scorn the false comfort of the unreal, we need a word of our own, a word like "gay" a noun hijacked from an adjective, with its original meaning changed but not too much. Like gay, it should be catchy: a potentially prolific meme. Like gay, it should be positive, warm, cheerful, bright.
Daniel Dennett suggests in his book that if non-naturalists are concerned with connotations of the word bright, then they should invent an equally positive sounding word for themselves, like supers. He also suggested this during his presentation at the Atheist Alliance International '07 convention. Geisert and Futrell maintain that the neologism has always had a kinship with the Enlightenment, an era which celebrated the possibilities of science and a certain amount of free inquiry. They have endorsed the use of super as the antonym to bright, although this term makes the assumption that anyone not a bright necessarily subscribes to notions of supernaturalism.
Symbol
The Brights' avatar represents a celestial body viewed from space. As there is no up or down or right or left in outer space, the arrangement of planet and darkness and starlight is changeable. Although the symbol is open to the viewer's interpretation, it is generally meant to invoke transition and a sense of gradual illumination. The intentional ambiguity of the avatar is meant to symbolically reflect an important question: Is the future of humankind becoming luminous or more dim? The Brights aspire "to take the promising route, whereby the imagery brings to mind a gradually increasing illumination for this earth of ours, an escalation of enlightenment". This optimistic interpretation of the Brights' symbol is summarized by the motto "Embrightenment Now!".
Name controversy
The movement has been criticised by some who have objected to the adoption of the title "bright" because they believe it suggests that the individuals with a naturalistic worldview are more intelligent than non-naturalists, such as philosophical skeptics or idealists, believers in the paranormal, philosophical theists, or the religious. For example, the Committee for Skeptical Inquiry published an article by Chris Mooney titled "Not Too 'Bright in which he stated that although he agreed with the movement, Richard Dawkins's and Daniel Dennett's "campaign to rename religious unbelievers 'brights' could use some rethinking" because of the possibility that the term would be misinterpreted. The journalist and noted atheist Christopher Hitchens likewise found it a "cringe-making proposal that atheists should conceitedly nominate themselves to be called 'brights. In response to this, Daniel Dennett has stated:
