Brita (company)


Brita GmbH is a German company which manufactures water filters.
The company headquarters are in Taunusstein near Wiesbaden in Hesse, Germany. Manufacturing facilities are in China, Germany, Switzerland, Italy, and the United Kingdom. Brita products are distributed in 66 countries.

Products

Brita produces water jugs, kettles and tap attachments with integrated disposable filters. The filters can be recycled.
Their primary filtering mechanism consists of activated carbon and ion-exchange resin. The activated carbon is produced from coconut shells. According to Brita, the filters have two effects:
In the United Kingdom, Hinari and Breville sell electric kettles incorporating Brita technology.

History

Brita was founded in 1966 by Heinz Hankammer. He named the company after his daughter.
In 1988, The Clorox Company, based in Oakland, California, entered in a licensing-and-distribution agreement with the German company for North and South America. In 1995, it added the Canadian rights by acquiring Canada's Brita International Holdings. In 2000, Clorox acquired the sole rights to the brand in the Americas and Brita agreed to a non-compete clause until 2005. In 2008, Brita returned to the North American market under the brand Mavea, only to withdraw again in 2016. However, products are still sold in the US under the Brita brand.