Tunneling his way to the Coachella Valley for the "big carrot festival therein," Bugs Bunny gets lost, and wanders into a Mexican bullring in the middle of a bullfight between Toro the Bull and a very scared matador. Bugs looks at his map and famously declares: "I knew I shoulda taken that left toin at Albukoikee". As he asks the matador for directions, the matador escapes into the stands, leaving Bugs to fend for himself against Toro. After irritating Bugs and getting a slap for "steamin' up tail," Toro chalks up the points of his horns like a pool cue and rams the rabbit out of the bullring. As he sails into the air, a furious Bugs decides to exact revenge on Toro and says his famous line: "Of course you realize this means war". Toro takes his applause for claiming his latest victim, but it is short-lived because Bugs re-enters the bullring in matador garb. Bugs defeats Toro using an anvil hidden behind his cape. While Toro is still dazed from his collision, and accompanied by a lively underscore of "La Cucaracha", Bugs makes the bull follow the cape to a bull shield; Toro's horns pierce it. Bugs bends the horns down like nails and, thinking he has got Toro at bay, makes fun of him using puns, unaware that the bull can detach his horns and strike back. Toro proceeds to bash Bugs in the head, which knocks him unconscious. While Toro sharpens his horns, Bugs interrupts him by placing an elastic band around the horns and using it as a giant slingshot to smack him in the face with a boulder. As Bugs accepts accolades from the crowd, Toro charges, catching the rabbit in the posterior and pushing him through a wall. Bugs then returns, this time wearing a large sombrero, doing a little dance, and slapping Toro on the face in tempoto the tune of "Las Chiapanecas". Toro tries to go toward him twice but is slapped each time. Bugs dances more and then disappears under the sombrero, but not before honking Toro's nose. While Toro once again sharpens his horns, Bugs has prepared a booby trap for the bull, composed of a double-barreled shotgun hidden behind the cape. Toro charges the cape and somehow the shotgun previously in Bugs's hand enters Toro's body and fills his tail. When he flicks his tail and it hits the ground, a bullet fires from each of his horns, one at a time. Taking advantage of that, Toro chases Bugs, shooting at him, but eventually runs out of bullets. Toro "reloads" by swallowing several "elephant bullets", but when he attempts to shoot again, he instead explodes. Bugs taunts Toro once again by calling him, among other things, an "im-bess-ile" and an "ultra-maroon", but realizes that he is trapped in front of barred gates. As Toro races toward him, Bugs pretends to await certain death, and at the last second, opens the gates like a garage door, sending Toro out of the bullring and into the horizon. Furious, Toro races back to the bullring, not anticipating that Bugs has laid out on his path a Rube Goldberg–like contraption of axle grease, a ramp, and some platforms. The grease and ramp send Toro airborne over some glue, a sheet of sandpaper, a protruding matchstick, and a barrel of TNT which explodes when Toro flies by. Still in the air and in shock, Toro finally crashes into a wooden bull shield. The cartoon ends with the unconscious bull's hindquarters sticking out of the shield, and the victorious Bugs holding up the cape with the words "THE END" written on it.
Development
In his biography Chuck Amuck, Chuck Jones claims that he made this cartoon after producer Eddie Selzer burst into Jones' workspace one day and announced, for no readily apparent reason, that there was nothing funny about bullfighting and no cartoons about it were to be made. Since Selzer had, in Jones' opinion, consistently proven himself to be wrong about absolutely everything, the only possible option was to make the cartoon. The sounds of the crowd and the bull are recorded from a genuine bullfighting crowd in Barcelona, Spain. The boulder to the face gag was reused from Rabbit Punch five years earlier, which was also directed by Chuck Jones.