Business communication


Business communication is exchanging information in order to promote an organization's goals, objectives, aims, and activities, as well as increase profits within the company.

Overview

Business communication encompasses topics such as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication.
Media channels for business communication:
Business communication focuses primarily on achieving goals/aims and, in the case of a public company or organization, increasing dividends of shareholders
Business communication is a common topic included in the curricular of Undergraduate and Master's degree programs at many colleges and universities.

Categories of business communication