Byredo


Byredo is a Swedish company, producing fragrances, leather goods and accessories.
It was founded in Stockholm in 2006 by Ben Gorham.
Its products are made in Sweden. Byredo is a portmanteau of "By Redolence".
The brand is expanding into leather goods and accessories, and the first collection of handbags and small leather goods debuted at Paris Fashion Week in September 2017.
Byredo is available in Russia, France, Hong Kong, Sweden, the UK, the US, Canada and on it website.

History

In 2013 Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital, which has invested in Diptyque and Malin + Goetz, and owns Space NK.

Collaborations

Perfumer Jérôme Epinette has created scents for the brand. Byredo collaborated with photographers Inez and Vinoodh on its 1996 Inez & Vinoodh fragrance.
Byredo is collaborating with Ikea on a home fragrance expected to launch in 2019.

Recognition

Forbes magazine named Byredo Super Cedar among the best scents launched in 2016.