C'est La Vie is the eighth studio album released by Greek singer Despina Vandi. Initially, the album was distributed exclusively via a bundling with the newspaper "Real News" on 13 June 2010, marks the first LP released on label "The Spicy Effect", as well as her first studio album of new material since 2007's 10 Hronia Mazi. The album contains eleven songs, composed and produced entirely by Phoebus, with Zoi Grypari having written the lyrics on two songs, Vaggelis Konstandinidis on one song, and one song which is a co-production with a member of German band Schiller, Christopher von Deylen. The album was released via magazine stores of sale on 24 June 2010 in a one disc edition featuring five additional remixes and a fan magazine dedicated to Despina Vandi. Also, was released via traditional points of sale on 29 June 2010 in a double disc edition featuring seven additional remixes, including the five remixes from the second edition
Background
During the shooting of the music video at Diogenes Studio for the first single "Koritsi Prama, Part 1" in March 2010, Vandi announced that she intended to release a new album in June 2010. The photo shoot for the album took place on 26 May 2010. Speaking about the album at the photo shoot, Vandi stated that it will feature a range of music styles. Vandi added that she will be embarking on a tour around Greece during the summer in support of the album. On 2 June 2010, sponsor Love Radio revealed the name and cover art of the album on their website.
Release and promotion
The single disc edition of the album, which contains eleven tracks, released to an exclusive distribution via the newspaper "Real News" bundled with its publication of 13 June 2010. On 24 June 2010, the album was released via magazine stores in a one disc edition featuring five additional remixes and a 36-page fan magazine dedicated to Despina Vandi. On 29 June 2010, the album was distributed via traditional points of sale with a discounted fixed price, in a double disc edition featuring seven additional remixes, including the five remixes from the second edition. On 23 December 2010, the Magazine edition of CD re-released via TV magazine "Tiletheatis" #1183. For the promotion of the album, Vandi gave a series of radio interviews leading up to its release. In June 2010, Vandi performed "Kommati Ap' Tin Kardia Sou" as well as a snippet of "Koritsi Prama" at the MAD Video Music Awards. Vandi also gave an exclusive interview on Dromos FM on 17 June and on Sok FM on 30 June 2010.
Singles
"Koritsi Prama" "Kommati Ap' Tin Kardia Sou" "Erota Theli I Zoi"
Real News, the newspaper that exclusively distributed the album upon release, sold 103,020 units of its 13 June 2010 publication that included the album. This sales figure represented an increase in unit sales by 32%, or 25,160 units, compared to the previous week. Heaven Music awarded the album multi-platinum certification, although this was based on the sales of the magazine alone and not on the record shop sales