The Adventure Aquarium originally opened in 1992 as the New Jersey State Aquarium at Camden. In 2005, after extensive renovation, the aquarium was reopened under the name Adventure Aquarium. The aquarium was one of the original centerpieces in Camden's plans for revitalizing their city. The BB&T Pavilion is a 25,000-seat open-air concert amphitheater that was opened in 1995 and renamed after a 2008 deal in which the bank would pay $10 million over 15 years for naming rights. The was a U.S. Navy battleship that was intermittently active between the years 1943 and 1991. After its retirement, the ship was turned into the Battleship New Jersey Museum and Memorial, that opened in 2001 along the waterfront. The New Jersey saw action during World War II, the Korean War, the Vietnam War, and provided support off Lebanon in early 1983. Other attractions at the Waterfront are the Wiggins Park Riverstage and Marina, One Port Center, Nipper Building, the Walt Whitman House, the Walt WhitmanCultural Arts Center, the Rutgers–Camden Center For The Arts and the Camden Children's Garden. In May 2013, the New Jersey Economic Development Authority announced that it would seek developers for the site of the demolished Riverfront State Prison just north of the Central Waterfront and the Ben Franklin Bridge in Cooper Point. In September 2013 Waterfront Renaissance Associates announced that it proposed to a develop a 2.3-million-square-foot commercial complex on called the Riverfront World Trade Center. The project would be built in four phases, the first of which would be a promenade along the Delaware River. The plan calls for two 22-story and two 18-story buildings. However, this proposal never came to pass. In September 2016 the Philadelphia 76ers opened their practice facility and home offices on the Waterfront. The new headquarters and the state-of-the-art, 120,000-square-foot practice center was made possible in part by $82 million in tax credits approved by the New Jersey Economic Development Authority.
Development incentives
In October 2013, Herschend Family Entertainment announced they would add an attraction adjacent to the Adventure Aquarium, a, 25-story observation tower ride with a moored balloon and gondola that would carry passengers above the site offering views of city, the Delaware River and the Philadelphia skyline. It was planned to open in Spring 2015. The state of New Jersey has offered numerous tax incentives to corporations to locate in Camden, many along the Waterfront and Port of Camden districts. In November 2014, the state offered tax incentives to Lockheed Martin to relocate 250 jobs to labs at the L-3 Building and Waterfront Technology Center. Proposals to build two towers and were unveiled in September 2015. Other elements of the project began construction in December 2016. American Water Works opened its new headquarters. A new Hilton Garden Hotel broke ground in May 2019.
