Canadian Elite Basketball League


The Canadian Elite Basketball League is a professional men's basketball league. The CEBL was founded in 2017 and began play in 2019 with six teams competing all owned and operated by ownership group Canadian Basketball Ventures.
The league currently consists of seven teams, with four from Ontario and one each from the provinces of British Columbia, Alberta, and Saskatchewan. CEBL teams play twenty regular-season games from May to August. The season culminates in the six-team playoffs which include a final four Championship Weekend where the league's champion is crowned.

History

The CEBL was first announced in October 2017. Niagara River Lions owner Richard Petko had been dissatisfied with the operations of the National Basketball League of Canada, which he deemed to be a "shoestring business" with no vision. He attempted to persuade the league to hire Mike Morreale, a former Canadian Football League player who, Petko felt, could do better at marketing the league and attracting sponsorship. However, after the NBL declined, Petko and Morreale decided to organize their own league, with Morreale as CEO. The six charter teams were officially unveiled in May 2018, with the River Lions joining five newly-created franchises in Abbotsford, Edmonton, Guelph, Hamilton, and Saskatoon.
Morreale stated that the CEBL would emphasize offering a "party wrapped around a basketball game" with "a ton of value for the fans" in order to attract spectators, including outdoor pre-game events, in-arena entertainment, autograph sessions, and other features. The CEBL will, initially, operate as a single entity, with all teams owned by the league under individual general managers. However, the league may spin out its franchises to individual owners, or a single investor, in the future.
In December 2018, the CEBL reached a five-year deal with New Era to be the official apparel provider of the league. The CEBL also reached an official agreement with Canada Basketball for it to be recognized as its first division professional league ; this endorsement also allows the CEBL access to resources from the governing body. Canada Basketball CEO Glen Grunwald stated that the league would provide an "exciting new product and a further development opportunity for Canadian players, coaches, referees, administrators and management types." Due to this agreement, the league plays under the standard FIBA rules.
In January 2019, the CEBL announced a three-year agreement with Spalding to be the official ball of the league.
In November 2019, the Ottawa Blackjacks were announced as the league's 7th team for the 2020 season.

Teams

Current teams

Timeline


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Champions

SeasonChampionRunner-up
2019Saskatchewan RattlersHamilton Honey Badgers

Organization

Executives

Source:

Players

The CEBL's main focus will be on showcasing and developing Canadian talent in basketball: at least 70% of each team's roster must consist of Canadian players. Morreale implicated that there would be a salary cap, but that "more than 50%" of its players would be paid as much per-game, if not more, than players in the NBA G League. As it will be played over the spring and summer months, the CEBL also sought to attract players wanting to continue developing their game over the traditional offseason period. Players were expected to be drawn from collegiate alumni, players with experience in other international leagues, as well as members of the Canadian national team.

Broadcasting

During the first season, games were primarily streamed on an in-house platform known as CEBL.tv; the league stated that it would provide the necessary means for each team to produce "a really good official and professional looking live stream that we can share without any kind of limitations to who can see it." The league considered the possibility of selling television rights to its championship to a traditional broadcaster.
On June 12, 2019, the CEBL announced that CBC Sports would stream all remaining games of the inaugural season on its digital platforms. It subsequently announced in November 2019 that CBC Sports had agreed to a three-year deal, which will also see eight games per-season aired on CBC Television.