Carefree (feminine hygiene)
Carefree is a brand of pantyliners from Johnson & Johnson. In the US, the Carefree brand was formerly marketed by McNeil-PPC and currently being marketed by Edgewell Personal Care.History
"Carefree" panty liner was introduced in 1976 and by the end of 70s captured more than half of the market. It was promoted as a perfect solution for a "fresh-dressed woman" for every day use.
In 1997, Carefree held a 10% market share in the USA sanitary protection market.
In 2001, the black pantyliner Carefree Black was launched.
In 2008, Carefree introduced its Ultra Protection line which was discontinued sometime 2012.
In 2012, the brand aired a controversial TV ad for Carefree Acti-Fresh pantyliners in New Zealand and Australia, mentioning the word "vagina". As soon as the ad appeared, the Advertising Standards Bureau received nine complaints.Products
The Carefree product line contains the following:
