Cerebos Pacific


Cerebos Pacific Limited is a company selling health supplements, food and coffee products across the Asia-Pacific region. Listed on the Singapore Exchange Limited since 1983, Cerebos was delisted on 14 December 2012 and is now a wholly owned subsidiary of Japan-based Suntory Holdings Limited.
With the corporate headquarters in Singapore, Cerebos provides management services to its subsidiary and associate companies in the Asia-Pacific region. Cerebos offers a variety of products for its consumers in Asia and Australasia, marketed under brand names such as BRAND’S, Gravox, Fountain, Robert Harris, Gregg's, L'affare, Atomic and Toby’s Estate.

History

Cerebos Pacific Limited traces its name back to 1892 when a French chemical engineer decided to mix calcium phosphate with salt and invented dry-pouring salt. The brand name 'Cerebos' was registered - derived from 'Ceres' for the Roman goddess of wheat harvest, and 'os' from the French word for 'bone' that the phosphates in salt strengthen.
Cerebos subsequently grew to include a wide range of food products, acquiring Brand & Company in 1959 but was in turn acquired by Rank Hovis McDougall PLC in 1968.
The modern history of Cerebos then begins in 1981 in Singapore when Cerebos Pacific Limited was formed and bought over all RHM subsidiaries in the Far East in 1982. In 1990, Suntory Holdings Limited purchased Rank Hovis McDougall PLC shares in Cerebos Pacific Limited. In 2012, Cerebos was delisted from SGX and became a wholly owned subsidiary of Suntory Holdings Limited.

Beginnings (1820s - 1920s)

Eastward Expansion (1948 - 1967)

Consolidation and Growth (1968 - 1997)

Sustainable Growth (1998 - present)

Corporate Governance

In Cerebos Pacific Limited, the Board of Directors is responsible for the success of the company and is accountable to the shareholders while the Management is accountable to the Board. The Chairman of the board is Hong Sik Park, and the members consist of Gen Saito, Nobuhiro Tori, Manabu Seki and Hideo Tsujimura.

Divisions, Brands and Markets

Health Supplement Division

In Asia, the Health Supplement Division manages BRAND’S liquid and tablet product ranges for consumers’ health and wellness needs. Other Brain-to-Body Wellness brands include Xu Pei and Hua Tuo. Skin and Beauty Wellness brands. Each of these brands has a wide range of products targeted at different segments.

Food & Coffee Division

In Australasia, Cerebos is a sauce, spice and coffee manufacturing organisation. Based in Australia, the Food & Coffee Division products include gravies, sauces, pickles, herbs and spices, salt, pepper, food mixes, desserts and toppings, drinks and coffee marketed under brand names including Gravox, Fountain, Saxa and Gregg’s.
Cerebos’ coffee products include a variety of fresh coffee and instant coffees, sold under brand names such as Robert Harris, Mocopan, Toby’s Estate, Caffe L’affare and Gregg’s.