Change4Life


Change4Life is a public health programme in England which began in January 2009, run by Public Health England. It is the country's first national social marketing campaign to tackle the causes of obesity.
Change4Life aims to help families make small, sustainable yet significant improvements to their diet and activity levels. It uses the slogan "eat well, move more, live longer".
Change4Life encourages families to adopt six healthy behaviours:
Change4Life adopts an integrated marketing approach and uses a variety of marketing channels including television and radio, digital, social media, PR and direct marketing. It uses animated television advertising by Aardman Animations, as part of a wider campaign. M&C Saatchi lead on the creative aspects of the campaign with additional input from a range of other agencies providing PR, digital, planning and data services.

Advertising

On Channel 4, Change4Life was a previous sponsor of The Simpsons.

Local supporters

In addition to consumer marketing, Change4Life engages with intermediaries at a local level, including schools, NHS organisations, local authorities and others. These local supporters are able to interact with the campaign audience in different ways and in different contexts to Change4Life’s central approach. Free resources including posters and leaflets are available to local supporters to enable them to do this effectively..

Change4Life Sports Clubs

Change4Life Sports Clubs were designed by Change4Life in 2011 to increase physical activity levels in less active children in primary and secondary schools by:
The Change4Life Sports Clubs programme is funded by the Department of Health and managed by the Youth Sport Trust.

Start4Life

Start4Life is a sister brand of Change4Life. It is aimed primarily at pregnant women and new mothers. It encourages a healthy lifestyle during pregnancy as well as a healthy start for new babies.
It also encourages fathers, friends and family members to support pregnant women and new mothers in making healthy lifestyle choices. Free leaflets and posters are available to healthcare professionals to help them encourage their patients to make healthy lifestyle choices.