Chartboost


Chartboost is a San Francisco-based mobile game in-app programmatic advertising and monetization platform. Chartboost SDK enables developers to monetize on their mobile apps and connect advertisers to global in-app inventory. Chartboost's platform allows video game developers to create customized interstitial and video ads to promote new games. Developers have direct access to game data derived from Chartboost-enabled games. As of 2016, Chartboost had been integrated into more than 300,000 games with 40 billion game sessions per month. In 2019, Chartboost has been ranked on a return on investment index and it scored 6th position on Android and 14th on iOS, on both platforms appearing behind mobile ad networks by Google, Facebook, Unity Technologies, Aarki and Vungle. The company has raised $21 million in funding in 2013. Chartboost operates without a CEO.

Use and features

Game developers use the Chartboost mobile platform to design custom interstitial and video advertisements, build user bases, generate revenue, negotiate business deals with other developers, as well as track and analyze sales and promotion data.

Game ad network

Chartboost only shows promotions to active gamers.

Video

Featuring high-definition videos, Chartboost Video enables developers to customize the design and execution of their video ad campaigns. The service is offered in conjunction with Reward Video, which awards players with virtual currency when they opt to view an offered video.

InPlay

Chartboost InPlay is a customizable, interactive advertisement layer that allows developers to create promotions which display directly in a player's gameplay environment. InPlay is intended to create promotions that integrate with the look and feel of a particular game. The native advertising solution supports standard Chartboost features such as tracking and reporting, player targeting, and cost per impression maximization.

Insights

Every month, Chartboost releases a global heat map that details the average cost per install on iOS and Android devices. Data for the map is taken from the network of 12 billion Chartboost-enabled monthly game sessions.

History

Chartboost was launched in 2011 by Maria Alegre and Sean Fannan. After departing from Tapulous, the co-founders set out to create an own self-developed platform that allowed game developers to have complete transparency and control over the promotion, sale, revenue, and management of their mobile games.
In January 2013 Chartboost announced a $19 million Series B funding round led by Sequoia Capital.
In April 2013 Chartboost opened its first international office in Amsterdam. Led by Pepe Agell, the office manages growth throughout Europe.
In February 2016 Chartboost acquired Roostr to connect mobile games with YouTube influencers.

Recognition