Cheez Doodles


Cheez Doodles are a cheese-flavored cheese puff produced by Wise Foods. Originally developed and manufactured by King Kone Corp. of the Bronx, New York, it became the prevalent cheese puff snack on the East Coast.

Description

Cheez Doodles are a cheese-flavored cheese puff similar to Frito-Lay's Cheetos. The product is produced by Wise Foods. The snack was created by Morrie Yohai in 1948.

History

Originally developed and manufactured by King Kone Corp. of the Bronx, it became the prevalent cheese puff snack on the East Coast. In the mid-1960s, the company was acquired by Borden and assigned to the Wise potato chip division. In 1994, KKR & Co. acquired Borden; in 2000, Palladium Equity Partners purchased Wise Foods. Today, Wise Foods is owned by Arca Continental, S.A.B. de C.V., the second largest Coca-Cola bottler in Central and South America. Cheez Doodles remain one of the strongest brands marketed by Wise.
In the comic strip Big Nate, Cheez Doodles are protagonist Nate Wright's favorite snack food.

Varieties

Like Cheetos, Cheez Doodles are produced in many varieties. Currently available and past varieties include: