Chevrolet Standard Six


The Chevrolet Standard was launched in 1933, initially as the Chevrolet Mercury, by Chevrolet as a lower priced alternative to the 1932 Chevrolet Series BA Confederate that became the Eagle in 1933 and Master from 1934. It was advertised as the cheapest six-cylinder enclosed car on the market.
The Standard was offered in three body styles all on a 107-inch wheelbase: coach, coupe and coupe with rumble seat. All bodies were by Fisher and featured 'no-draft ventilation'. All models were powered by a six-cylinder valve-in-head engine producing at 3,000 rpm and of torque giving the car a top speed of between 65–70 mph. This engine had first appeared in Chevrolet's 1929 models, introduced in 1928. The car had full instrumentation. A clock, heater and a radio were options. For 1934, sedan, roadster and touring body styles were added to the catalog.
In 1935, a larger six-cylinder engine was offered in lieu of the, producing at 3,200 rpm and of torque. A sedan delivery was also available this year.
For 1936, the Standard Six received a wide range of improvements and a wider choice of body styles including cabriolet and sports sedan versions. It was built on a new box-girder frame with a wheel base of 109 inches. With an increase of compression ratio from 5.6:1 to 6:1, the standard engine now produced at 3,200 rpm and of torque which was now shared with the Master Six. The spare wheel moved from its external rear trunk location to a new compartment under the trunk. Brakes were 11-in drums. The steel roof was new.
The Standard Six was discontinued for 1937 when the Master range was joined by the new Master Deluxe.