Christian August Broberg


Christian August Broberg was a Danish merchant, ship,owner and politician. His company, C. Broberg & Søn, founded by his father in 1805, was the largest importer of coffee to the Nordic countries in the 1860s and early 1870s but collapsed during the coffee crisis of 1874 as a result of high-risk, speculative transactions undertaken by his son.

Early life and education

Broberg was born in Copenhagen, the son of merchant and ship-owner Christian Mortensen Broberg and Anna Cosine Edsleff. He became an apprentice in his father's office from 1828 and then continued his education abroad. He came to Messina in 1832 where he worked for Ferd. Baller & Co. and became an associé. He returned to Copenhagen in 1835.

Chr. Broberg & Søn

Broberg's father had established his company in 1805 and it acquired its first ship Aurora in 1814. It was initially involved in the import of exotic fruit and other colonial goods from Asia but would later specialize in the lucrative coffee trade.
On 1 January 1836, Broberg became a partner in the family firm which now changed its name to Chr. Broberg & søn. He headed the company after his father's death in 1852. Chr. Broberg & Søn was the first trading house in the Nordic countries which established direct trade relations to Brazil in competition with those in Hamburg. He brought the coffee home in his own fleet of merchant ships and became one of the largest ship-owners in Denmark of his time. In the 1860s, it was by far the largest Nordic importer of coffee.
Broberg & Søn was hit hard by the 1874 international coffee crisis. Christian August Broberg was abroad and had left the company in the hands of his son, Carl August B.s, who had engaged in risky, speculative transactions. Broberg hurried back to Copenhagen but was unable to prevent the loss of almost his entire fortune.

Ships

This list is incomplete
NameImageOwnedTypeBuiltCommentsReference
Frederik1813 or 1814 - 1817ketch1809 / 1813Broken up after wreck on 26 November 1831
Aurora1814 / 1837
Daneschold1814-1820SchoonerBefore 1814Wrecked in 1820
De Jonge Norman1814-1817Sloop1814Sold to Gregorius Rydahl in 1817
Anna1818-1831Schooner1810Sank in 1831
Der Anfang1815-1833Ketch1810Wrecked on 1 February 1833
De fire søskende1815-1833Yacht1803Wrecked in 1833
De Quelle1826-1834Brig / cutlass / Bysse1777Wrecked in 1834
Christian August1831-1839Brig1804
Chonqua1831-1839Brig1824Wrecked off Gotland on 2 November 1839
Ida1833-1837Schooner1833Wrecked in 1 December 1837
Hercules1839-1860Barque1839 by Hans Peter Carstensen. at JosefinevarvetSold in 1860 to England
Brazilianeren1846-1866Brig1846 by H.P. Carstensen et alSold to B.J. Jans in 1869
Alart1849-1863Skonnertbrig1849 in KertemindeRenamed Dannevirke in 1863. Sold to A.H. Carlsen Marstal in 1874
Foreningen1854-1875Barque1854Wrecked on 14 December 1875 at Dunkerque on the way from Newcastle to Martinique
Gertrude Sarauw1855-1863Skonnertbrig1849Sold on 1 January 1863 to H. A. Clausen
Augusta Aurora1861-1864Schooner1856 by S.P. Bech

Other occupations

Broberg was also involved in the establishment of a number of other ventures. He was elected for the board of representatives of the Bank of Denmark in 1844. He was one of the founders of Lånebanken in 1853. In 1857, he was also a co-founder of Privatbanken in 1857 and remained a member of the bank council until his death. Broberg was a driving force behind the appointment of Carl Frederik Tietgen to bank manager and later secured him extensive freedom of action. Broberg was a board member of many of the successful companies later founded by Tietgen.

Politics, public offices and honors

Broberg was from February 1743 to 1863 a member of Grosserer-societetet's committee and was from February 1856 its vice president.
He was a member of Copenhagen City Council in 1845–51 and was in December 1849 elected for the Folketinget in Copenhagen's 2nd Constituency. He ran for reelection in the same constituency but lost to Alfred Hage. He was instead reelected in the 3rd Constituency in the by-election in July 1854 but left the office in May 1856 after being elected for the Rigsrådet in February that same year. He was a member of Rigsrådet until 1863 and was in 1864 elected for the Landsting but left the office in 1866. In 1882-86, he was persuaded to return to the Landsting. He was in 1855–56 a driving force behind the sale of Børsen to Grosserersocietetet. As a politician, he was mainly interested in mercantile issues.
Broberg was awarded the Order of the Dannebrog in 1851, became Dannebrogsmand in 1854 and a Commander of the Dannebrog in 1874. He was awarded the title Etatsråd in 1857.

Personal life

Broberg married Ida Frederikke Gotschalk, a daughter of merchant and Consul-General Frederik Gotschalk and Marie Frederikke Kierulf, on 21 November 1835 in St. Peter's Church in Copenhagen.
They had three daughter and a son. The son, Carl Broberg, continued the company after his father's retirement in 1882. The shipping activities had been discontinued after the 1874 crisis but it was still active under the name Chr. Broberg, Søn / Co. in 1910. One of Carl Broberg's daughters, Dorit Vroberg, married Harald Heering of the Heering family.
Broberg died on 30 April 1886 and is buried in the Cemetery of Holmen.
Brobergsgade, a street in Christianshavn, is named after him.