Christian Homburg


Christian Homburg is a German marketing researcher, director of the IMU – Institute for Market-oriented Management and chaired professor for Marketing at the University of Mannheim. His special subjects are market-oriented management, customer relationship management and sales management. Furthermore, from 2006 until the 2010, Homburg was the exclusive managing director of the Mannheim Business School. In addition to his academic position, he is chairman of the scientific advisory committee of Homburg & Partner, an international management consultancy firm.

Biography

Homburg was born in Gomadingen, Germany in 1962. He studied business administration, economics and mathematics at the Karlsruhe Institute of Technology and completed his master's degree in 1986. He received his doctorate in 1988 and habilitated at the University of Mainz in 1995. Prior to his academic career Homburg was director of marketing, controlling and strategic planning at KSB AG.
Homburg has published numerous books and articles at both national and international level. He is member of the editorial boards of six scientific journals in the United States and Germany. Since April 2011 he operates as the first German area editor for the Journal of Marketing. Homburg received several awards for his scientific research from the American Marketing Association.
From the December 2006 until November 2010, Homburg was managing director of the Mannheim Business School.

Honours

In March 2006, the Copenhagen Business School awarded Homburg the honorary doctor and in July 2008 he received his second honorary doctor from the Freiberg University of Mining and Technology. Since the end of 2007 he is Professorial Fellow at the Department of Management and Marketing at the University of Melbourne.

Personal life

He is married to Larisa Homburg and has five children.

Publications