Claes Loberg


Claes J M Loberg is a Swedish born Australian technology entrepreneur and designer who founded the music streaming and downloading service Guvera.

Early life and education

Loberg was born in Sweden on January 1, 1970 and grew up in Woolgoolga, NSW and attended Woolgoolga High School. He was educated in fine arts at Lund University Sweden, Business & Leadership at London Business School United Kingdom, and International Business at QUT Graduate school of business Australia.

Career

Loberg founded his first company Hyro.com in 1994, which was listed on the Australian stock exchange and ranked as one of the biggest IT and web development companies in Australia with offices in China, Thailand and Australia.
Loberg founded Guvera in 2008 with Brad Christiansen and Darren Herft. In 2010, Guvera was launched as an MP3 site. Loberg and helped raise an initial $20 million investment for Guvera through private equity firm AMMA.
Guvera was ranked by Billboard Magazine as one of the Best Digital Music Startups of 2010.
Loberg was listed in Ernst & Young 2011 Entrepreneur of the year after winning the Technology category in Australia.

Guvera

In 2008 Loberg, Brad Christiansen and Darren Herft set up Guvera Limited in Robina, Australia. In January 2010, the company launched its legal music streaming and download service Guvera. Claes Loberg currently serves as its Director of Innovation and on its board of directors. In July 2016, it was reported that Loberg would become CEO as Darren Herft stepped down.
Guvera, acquired Blinkbox Music from UK retail chain Tesco in January 2011. Then Blinkbox was closed six months later as reported in BRW Australia.
Guvera, launched in India in 2014, at an event in Mumbai as reported in Billboard.
As of May 2017, Guvera has shut down all operations across all markets.