Coke Zero Sugar 400


The Coke Zero Sugar 400 is an annual NASCAR Cup Series stock car race at Daytona International Speedway. First held in 1959, the event consists of 160 laps,, and is the second of two major stock car events held at Daytona on the Cup Series circuit, the other being the Daytona 500. From its inception to 2019, it was traditionally held on or around United States' Independence Day. From 1988 until 2019, the race has been scheduled for the first Saturday of July – that closest to July 4. In 1998, it became the first restrictor plate and Daytona race to be held at night. Since 2020, the race was moved to late August and is the final race of the Cup Series' regular season.
From 1984 to 2007, the race was sponsored by PepsiCo, and for many years was known as the Pepsi 400. In 2008, as part of a multi-year deal between ISC and The Coca-Cola Company which made it the exclusive beverage supplier of ISC's tracks, including Daytona, Coca-Cola was granted the title sponsorship rights for the race. It was subsequently named the Coke Zero 400 for the Coca-Cola Zero brand. With Coke Zero becoming Coca-Cola Zero Sugar in 2018, the race will now be known as the Coke Zero Sugar 400.
The event is recently known for its close finishes, posting a 0.154 s average margin of victory in its last 21 races including the tied fourth closest margin of victory in NASCAR Cup Series history at 0.005 s; high speed high-density crashes under the lights, and a broad display of fireworks during post-race celebrations.
Justin Haley is the defending winner of the race.

History

1959–1969

Prior to the opening of the track, and prior to the inaugural Daytona 500, tentative plans were made to host a 300-mile USAC Championship race on Independence Day weekend of 1959. However, following two separate fatal accidents to drivers Marshall Teague and George Amick, speedway officials cancelled the race, citing dangerously high speeds, as well as low turnout. Bill France Sr. announced plans to hold a 100-lap/250-mile NASCAR stock car race instead, scheduled for July 4.
The race was named the Firecracker 250, because the race would be held on the United States' Independence Day; fireworks are a traditional custom for U.S. Independence Day celebrations. Bill France announced on July 1 that the winner of the race would receive the Marshall Teague Memorial trophy, a trophy honoring and commemorating the life of Teague, who had died in February. The trophy had been presented by Teague's daughter and widow.
The inaugural race was held on July 4, 1959. It was scheduled to start at 11 a.m. to limit the possibility of afternoon interference from thunderstorms common to Florida, and to exploit the potential for competitors meeting relatives and friends for an afternoon of fun at the nearby beaches. Before the race, preliminary activities took place, including a Miss Dixie pageant, where twenty aspiring pageant winning hopefuls marched to showcase their bathing suits. With 12,900 spectators in attendance the race ran its scheduled 250 miles with no caution flags, and with a 57-second lead over runner-up Joe Weatherly, Daytona Beach native Fireball Roberts won in dominating fashion leading 84 of 100 laps. Over the course of the next three years a couple of NASCAR's top drivers would go on to win the Firecracker 250, including Jack Smith, David Pearson and a repeat victory in 1962 for Fireball Roberts.
Expansion was needed. In just three years from the race's inaugural event attendance had grown by more than 10,000 spectators, as tourists flocked to the beaches for the holidays. In 1963, the race was expanded from 100 laps to 160 laps, for a distance of 400 miles and subsequently became known as the Firecracker 400. In the same year, Fireball Roberts drove his 1963 Ford to victory, becoming the first driver to win back-to-back events, barely beating Fred Lorenzen. Roberts was unable to go for three straight wins due to his death on July 2, 1964.
Richard Petty was the man to beat during the sixth annual 400-mile July race, but on lap 103, engine problems cost him a chance at victory. Over the course of the final 56 laps, Bobby Isaac and rookie teammate A. J. Foyt swapped the lead 15 times. Coming out of the fourth turn, Foyt was able to barely edge out Isaac to the stripe; giving Foyt his first career NASCAR victory in only his tenth start. One year later Foyt got his second career win, becoming the second driver to win back-to-back Firecracker races.
Foyt did not try to defend the title of reigning race winner in 1966. Instead it was the dark horse 1965 Rookie of the Year driver Sam McQuagg winning the race. McQuagg collected his first and only NASCAR victory driving a 1966 Dodge Charger while utilizing a new racing mechanism: the rear 'spoiler'. The air cutting spoiler allowed McQuagg to shatter Foyt's 151.451 mph race average set two years prior. Only two cars finished on the lead lap and the margin of victory to second place driver Darel Dieringer was sixty-six seconds.
In late March 1969 William France, Sr. invited all surviving Medal of Honor recipients to attend the July 4 race, dubbed the Medal of Honor Firecracker 400. Chairman of the House Armed Services Committee would arrange for the heroes and their families to be flown in via military aircraft. 100 members from 31 states would attend the race with Thomas J. Kelly the president of The Medal of Honor Society as the grand marshal. With success France Sr. invited them on two more occasions in 1971 and 1973, won by Bobby Isaac and David Pearson respectively.

1970s

In 1974, the maneuver used by David Pearson to win his third straight Firecracker race would be talked about well after he crossed the stripe. After collecting the white flag Pearson slowed his Wood Brothers 73' Mercury to allow Richard Petty to jump out to a seven-car lead. Following the race Pearson was quoted saying "I thought Petty might be able to slingshot and draft past me on that last lap and that's why I didn't want to be leading..." Using the draft Pearson was able to close on Petty into the final turn and eventually passed him coming to the tri-oval for the win. Eight seconds behind the Pearson-Petty duel, Buddy Baker and Cale Yarborough seemed to have crossed the finish line at the same time. After two hours of deliberation officials announced a dead heat for third place, the only tie recorded in NASCAR history. During the race nine different drivers exchanged the lead 49 times, a race record that stood until it was broken with 57 between 25 different drivers in 2011.
After the 1974 Firecracker 400 David Pearson became the first and only driver to win three consecutive races and first to win four July events. Before the 1975 race he would try to extend his streak to five wins. However, with 19 laps remaining Pearson ended up having oil line complications and finished the race in the 20th position. Instead five time winning Daytona 500 driver Richard Petty, finally won the Daytona July race by edging out Buddy Baker, after 17 years of trying.
In 1977 Richard Petty collected his second win at Daytona in July, and it took almost four hours as the Firecracker witnessed its first rain-delayed race. Among the lineup were three female drivers; Lella Lombardi, Christine Beckers, and Janet Guthrie, who finished 31st, 37th, and 40th respectively. The following year, 1978, Pearson collected his final win at the track, becoming the only driver to win five July Daytona races, and became the most-winning driver at Daytona International Speedway with five wins, until Richard Petty won the Daytona 500 the following year.

1980–1997

In 1980, due to a tax dispute with the City of Daytona Beach and Volusia County, Bill France openly threatened to move the Firecracker 400 to the Indianapolis Motor Speedway. A few weeks later, however, the parties reconciled, and the plan to move the race was withdrawn.
In 1985, the race became known as the Pepsi Firecracker 400, when PepsiCo became the event's first title sponsor. In 1989, the "Firecracker" moniker was dropped, and the race was known simply as the Pepsi 400 through 2007.
From 1959 to 1987, the race was always scheduled for July 4, regardless of the day of the week. Beginning in 1988, the race was moved to the first Saturday of July. Going forward, the race would only be held on July 4 in years in which it fell on Saturday. Subsequent to this, the 1992 and 2009 races fell on July 4. Situated in early July, the race traditionally found itself falling at or very near the halfway point of the NASCAR season.
On July 4, 1987, in the wake of Bobby Allison's massive crash at Talladega, the cars were fitted with 390 CFM carburetors. The change helped slow the cars down several mph. On the final lap, Ken Schrader flipped upside-down in the tri-oval as the field crossed the finish line. It would be the final race at Daytona without restrictor plates.
From 1959–97, the race was scheduled to begin in the morning. This was to avoid hot summer temperatures and the frequent mid-afternoon thunderstorms in Florida. It was also a "chamber of commerce" goodwill effort by track management to boost the local tourism industry. It left ample time in the afternoon for fans to depart the speedway and visit the nearby beaches and attractions. Participants were even said to have exploited the time to also visit the beaches with their families, treating the event as a mini vacation from the busy grind of the racing season.
During live ESPN telecasts, the term "Breakfast at Daytona" was used, a gesture to NBC's popular "Breakfast at Wimbledon", taking place the same weekend. The 1997 race was the final time the 400 was scheduled to begin in the morning and run during the daytime. Since then, the race has been plagued nearly every year by Florida's monsoon-type summer climate.

1998–2019

In July 1997, Daytona International Speedway announced a massive lighting project to be constructed by MUSCO lighting, the same company that installed lights at Charlotte. Plans called for the 1998 Pepsi 400 to be held under-the-lights in primetime. Going forwards, the race would typically be scheduled for Saturday night of July 4 weekend, and created the potential for more comfortable conditions for fans, and a larger primetime television audience. It would be the longest speedway with a night race, and the first restrictor plate race held at night.
On July 4, 1998, however, the race had to be postponed. Wildfires in Florida consumed the surrounding areas, and the track was converted into a firefighters' staging area. Track officials rescheduled the race for October 17, and the race was successfully held under the lights for the first time, in front of a near-sellout crowd–a first for the event. In 1999, the race returned to the traditional July 4 weekend slot, and continues to be scheduled as a night race.
From 1998 to 2002, the race was subtitled the "Pepsi 400 at Daytona" to differentiate it between another race titled the Pepsi 400, held at Michigan during that timeframe. In 2008, the long partnership with PepsiCo ended, and the race sponsorship changed to Coca-Cola. For the next ten seasons, the race would be called the Coke Zero 400, highlighting the Coke Zero brand.
Since 2002, the NASCAR Xfinity Series Firecracker 250 race is held on Friday night. Dale Earnhardt Jr. won both races in 2003.
During the 2010 race, NASCAR Chief Marketing Officer Steve Phelps was featured on the CBS reality show Undercover Boss. Scenes from the program were filmed the race weekend.

2020

In 2020, the Coke Zero 400 was moved from its traditional Independence Day weekend date to late August. It serves as the final race of the NASCAR "regular season" before the NASCAR playoffs begin. The race will continue to be held as a night race. The Brickyard 400 took the July 4 weekend date.

Presidential visits

With the race's fundamental link to Independence Day, U.S. Presidents have been in attendance on two notable occasions.
On July 4, 1984, President Ronald Reagan became the first sitting U.S. President to attend a NASCAR race. The President gave the starting command by phone from aboard Air Force One. Landing at Daytona, the President proceeded to the track, and viewed the race with Bill France Jr.. During his time at the race, Reagan was interviewed by Ned Jarrett, who in 1978 had begun a career as a radio race broadcaster. The 1984 Firecracker 400 is also legendary since it was the race at which Richard Petty achieved his unparalleled 200th win. Petty and President Reagan were interviewed together following the race, and the President joined Richard Petty and his family in Victory Lane.
On July 4, 1992, President George H. W. Bush attended the race, which served as a Daytona farewell tribute to Richard Petty during his "Fan Appreciation Tour." Bush, on the 1992 campaign trail, participated in pre-race festivities, gave the starting command, and rode around the track in the pace car during the pace laps. Petty qualified a strong second, and led the first 5 laps of the race and quickly fell back to the end of the field. He succumbed to heat exhaustion, however, and dropped out four laps beyond the halfway point.
On July 1, 2000, then-Texas governor and future president George W. Bush attended the race while on the campaign trail, and gave the starting command. Bush was courting the so-called NASCAR dad demographic, as well as the hotly contested Florida vote in particular.

First wins

The Coke Zero Sugar 400 has produced a number of drivers' first career NASCAR Grand National/Cup Series victories. Drivers include A. J. Foyt, Sam McQuagg, Greg Sacks, Jimmy Spencer, John Andretti, Greg Biffle, David Ragan, Aric Almirola, Erik Jones, and Justin Haley. For McQuagg, Sacks, and Haley, the win is the only victory in their respective Cup Series careers.
The 400 has also marked the first of multiple points-paying victories at Daytona for a total of seven drivers, including Jeff Gordon, Dale Earnhardt, Dale Earnhardt, Jr., and Jamie McMurray. David Pearson won the 400 four times prior to finally winning the Daytona 500 in 1976.
In 2000, it was Jeff Burton's first restrictor plate win. In addition, Tony Stewart won the 400 four times, but never won the Daytona 500.

Past winners

Multiple winners (drivers)

# WinsDriverYears Won
5David Pearson1961, 1972, 1973, 1974, 1978
4Cale Yarborough1967, 1968, 1976, 1981
4Tony Stewart2005, 2006, 2009, 2012
3Fireball Roberts1959, 1962, 1963
3Richard Petty1975, 1977, 1984
3Bobby Allison1980, 1982, 1987
3Jeff Gordon1995, 1998, 2004
2A. J. Foyt1964, 1965
2Bill Elliott1988, 1991
2Dale Earnhardt1990, 1993
2Dale Earnhardt Jr.2001, 2015

Multiple winners (teams)

Manufacturer wins

Race summaries

Consecutive victories

Many drivers who have won the Daytona 500 have also won the Coke Zero 400 at some point in their career. In addition, almost every multiple-time Daytona 500 winner has won at least one Coke Zero 400 in the career, with the exception of Matt Kenseth who has won the Daytona 500 in 2009 and 2012, but never the July race. In the reverse direction, Tony Stewart has won the Coke Zero 400 four times, but never the Daytona 500. Among the most notable, David Pearson won the 400 four times prior to finally winning the Daytona 500 in 1976.
The drivers who have won the Coke Zero 400 and the Daytona 500 are as follows :
DriverDaytona 500 winCoke Zero 400 win
Richard Petty1964, 1966, 1971, 1973, 1974, 1979, 19811975, 1977, 1984
Cale Yarborough1968, 1977, 1983, 19841967, 1968, 1976, 1981
Bobby Allison1978, 1982, 19881980, 1982, 1987
Jeff Gordon1997, 1999, 20051995, 1998, 2004
Dale Jarrett1993, 1996, 20001999
Bill Elliott1985, 19871988, 1991
Sterling Marlin1994, 19951996
Michael Waltrip2001, 20032002
Dale Earnhardt, Jr.2004, 20142001, 2015
Jimmie Johnson2006, 20132013
David Pearson19761961, 1972, 1973, 1974, 1978
Fireball Roberts19621962, 1963
A. J. Foyt19721964, 1965
Dale Earnhardt19981990, 1993
LeeRoy Yarbrough19691969
Buddy Baker19801983
Ernie Irvan19911992
Davey Allison19921989
Kevin Harvick20072010
Jamie McMurray20102007

In the 1960s, 1970s and 1980s, the race was shown tape delayed on ABC's Wide World of Sports on the Saturday following the race. Typically, since July 4 often fell during the week, the broadcast would not air the same day the race was held. If July 4 fell on a Saturday, the race was aired later in the day, taped and edited.

Tape-delay coverage

YearNetworkLap-by-lapColor commentator
1961ABCBill FlemmingChris Economaki
1962ABCBill FlemmingChris Economaki
1963ABCBill FlemmingChris Economaki
1965ABCBill FlemmingChris Economaki
1967ABCJim McKayFred Lorenzen
Chris Economaki
1969ABCJim McKayChris Economaki
1970ABCJim McKayChris Economaki
1971ABCJim McKayChris Economaki
1972ABCKeith JacksonChris Economaki
1973ABCKeith JacksonJackie Stewart
Chris Economaki
1974ABCKeith JacksonJackie Stewart
Chris Economaki
1975ABCKeith Jackson
1976ABCKeith JacksonChris Economaki
1977ABCKeith Jackson
1978ABCKeith JacksonChris Economaki
1979ABCKeith JacksonSam Posey
Chris Economaki
1980ABCJim McKaySam Posey
Chris Economaki
1981ABCKeith JacksonJackie Stewart
Chris Economaki
1982ABCKeith JacksonChris Economaki
1983ABCBill FlemmingSam Posey
Chris Economaki
1984ABCJim LampleySam Posey
Larry Nuber
1985ABCAl TrautwigSam Posey
1986ABCAl TrautwigSam Posey
1987ABCKeith JacksonDonnie Allison
1988ABCPaul PageJohnny Rutherford

Live flag-to-flag coverage

From 1989 through 1997, the race switched to a live flag-to-flag broadcast on ESPN. The 1989 event was noteworthy in that it was the event's first live coverage, and the first opportunity for ESPN to broadcast an event from Daytona. The switch came one year after the race was planted firmly on Saturday morning. The 1990 race was live flag-to-flag.
For the 1995 Pepsi 400 and Southern 500, ESPN ran what was a bit of prelude to DirecTV's Hotpass. ESPN showed the race, while ESPN2 showed onboard cameras and radio with some of the teams.
When it was scheduled to become a night race in 1998, broadcast rights changed to CBS, which also at that time covered the Daytona 500. However, the 1998 event was postponed until October due to Florida wildfires. CBS partner TNN broadcast the race live instead. For 1999–2000, the race reverted to live broadcast on CBS in primetime. The 2000 race was the last NASCAR race to be broadcast by CBS. Between 2001 and 2006, the race was shared between NBC and Fox.
In 2007, TNT took over television rights under the new contract, and introduced their "Wide Open Coverage" for this race. It is similar to ABC and ESPN's Side-by-Side commercial format for IndyCar broadcasts. The race was broadcast in splitscreen format, with the race footage on the top half of the screen in format, and scoring and graphics on the bottom half. Commercials were broadcast in a box in the bottom right hand corner of the screen, and various special two-minute advertisements were filmed for the telecast by the respective advertisers. In 2010, the race was broadcast in 3-D on NASCAR.com and DirecTV. In 2013, the race was carried by TNT and simulcast on truTV. As of 2015, the exclusive broadcast rights moved to NASCAR on NBC and NBC Sports in a ten-year deal to broadcast the final 20 races of the season, this race was broadcast on NBC with side-by-side during the second half of the race when a caution was not out.
YearNetworkLap-by-lapColor commentatorRatingsViewers
1989ESPNBob JenkinsBenny Parsons
Ned Jarrett
1990ESPNBob JenkinsBenny Parsons
Ned Jarrett
1991ESPNBob JenkinsBenny Parsons
Ned Jarrett
1992ESPNBob JenkinsBenny Parsons
Ned Jarrett
1993ESPNBob JenkinsBenny Parsons
Ned Jarrett
1994ESPNBob JenkinsBenny Parsons
Ned Jarrett
1995ESPN
ESPN2
Bob JenkinsBenny Parsons
Ned Jarrett
1996ESPNBob JenkinsBenny Parsons2.61.8 million HH
1997ESPNBob JenkinsBenny Parsons4.02.9 million HH
1998TNN*Eli GoldBuddy Baker
Dick Berggren
4.7/83.4 million HH
1999CBSMike JoyNed Jarrett
Buddy Baker
5.4/12
2000CBSMike JoyNed Jarrett
Buddy Baker
5.2/12
2001NBCAllen BestwickBenny Parsons
Wally Dallenbach Jr.
6.1/1310.221 million
2002FoxMike JoyDarrell Waltrip
Larry McReynolds
5.2/128.551 million
2003NBCAllen BestwickBenny Parsons
Wally Dallenbach Jr.
6.0/139.691 million
2004FoxMike JoyDarrell Waltrip
Larry McReynolds
5.2/128.725 million
2005NBCBill WeberBenny Parsons
Wally Dallenbach Jr.
5.5/138.308 million
2006FoxMike JoyDarrell Waltrip
Larry McReynolds
5.1/118.248 million
2007TNTBill WeberWally Dallenbach Jr.
Kyle Petty
3.86.162 million
2008TNTBill WeberWally Dallenbach Jr.
Kyle Petty
3.86.390 million
2009TNTRalph SheheenWally Dallenbach Jr.
Kyle Petty
3.15.277 million
2010TNTAdam AlexanderWally Dallenbach Jr.
Kyle Petty
3.66.127 million
2011TNTAdam AlexanderWally Dallenbach Jr.
Kyle Petty
3.46.029 million
2012TNT
truTV
Adam AlexanderWally Dallenbach Jr.
Kyle Petty
3.86.184 million
2013TNTAdam AlexanderWally Dallenbach Jr.
Kyle Petty
3.55.7 million
2014TNTAdam AlexanderWally Dallenbach Jr.
Kyle Petty
2.44.0 million
2015NBCRick AllenJeff Burton
Steve Letarte
2.74.0 million
2016NBCRick AllenJeff Burton
Steve Letarte
5.1/118.248 million
2017NBCRick AllenJeff Burton
Steve Letarte
1.05.01 million
2018NBCRick AllenJeff Burton
Dale Earnhardt Jr.
Steve Letarte
0.8/44.22 million
2019NBCRick AllenJeff Burton
Dale Earnhardt Jr.
Steve Letarte
Jesse Iwuji
2.22.5 million
2020NBCRick AllenJeff Burton
Dale Earnhardt Jr.
Steve Letarte