Cole Bennett


Cole Bennett is an American business executive, videographer, and music video director. He is best known for his multimedia company Lyrical Lemonade, which he initially created as an internet blog in 2013 as a high school student.

Early life

Bennett was born on May 14, 1996, in Plano, Illinois. His family later moved to Chicago a few years later. He dropped out of college to focus on his career in videography and hip hop music, something he wanted to do since childhood.

Lyrical Lemonade

Bennett originally founded Lyrical Lemonade as an internet blog when he was a high school student in Plano, Illinois. His mother came up with the name of the blog and also gave him a video camera. He soon began directing music videos for local Chicago rappers, including Vic Mensa and Taylor Bennett, which he uploaded onto the Lyrical Lemonade channel, along with live show recaps, cyphers, documentaries and interviews.
The channel eventually expanded into other sub-genres of hip hop beyond the local Chicago scene, such as the emerging Soundcloud rap sub-genre. In 2016 and early 2017, he gained early recognition, working with artists such as Famous Dex, Lil Pump, Smokepurpp and Ski Mask the Slump God. On April 7, 2017, he released his first short film, "Lone Springs". In August 2017, he directed the music video for the Lil Xan single, Betrayed, which was certified Platinum by the RIAA in 2018. He later directed numerous music videos for hit songs, which include Ski Mask the Slump God's "BabyWipe", Lil Skies' "Red Roses" and "Nowadays" and YBN Nahmir's "Bounce Out With That".
In May 2018, he became one of the most recognizable music video directors after directing the music video for Chicago rapper Juice Wrld's "Lucid Dreams", which peaked at number 2 on the Billboard Hot 100. The video has surpassed 480 million views on YouTube, becoming his most popular video on the channel. He has since worked with mainstream figures in hip hop such as J. Cole, Wiz Khalifa, Kanye West, and Eminem.
In March 2020, he directed the music video for Eminem's hit single "Godzilla", which features a guest appearance from Juice Wrld, who died before the song's release. The video itself features cameos from Dr. Dre and Mike Tyson. It gained 13 million views in 24 hours.

Impact

Bennett's Lyrical Lemonade frequently promotes and contributes to the rise of upcoming rappers. Examples of this include Lil Pump, whose appearance on Lyrical Lemonade elevated his popularity to a certain extent. Other examples include Pump's friend and frequent collaborator Smokepurpp, Juice Wrld, Ski Mask the Slump God, YNW Melly, Lil Tecca, and most recently NLE Choppa.
Pitchfork named Ski Mask the Slump God's 2017 "Catch Me Outside" music video, which was directed by Bennett, one of their favorite music videos of the 2010s.

Other ventures

Bennett has also ventured into creating merchandise and lemonade beverages under the Lyrical Lemonade name. He said, "I really want to compete with Minute Maid and all of the elite lemonade and juice companies and I really think we can do that."
In February 2020, Lyrical Lemonade collaborated with Jordan Brand. The collection included an Aerospace 720 shoe, a hooded sweatshirt, and a long sleeve t-shirt. In April 2020, Lyrical Lemonade collaborated with streetwear brand FTP. The collection included a hooded sweatshirt, a t-shirt, and co-branded cans of lemonade.
Bennett hosts a music festival called Summer Smash every year. It is presented by independent Chicago-based event production label SPKRBX.

Videography

TitleArtistYearYouTube views
"Call of the Wild"Bnova2013104K
"Self Demise"T0N3201349K
"No Name"Adot201414K
"White Man Can't Golf"Supreme Regime20143.1K
"Easy"Roy French201416K
"IDK"Mojek201413K
"Meditate"Roy French20145.8K
"On My Way"Meeko Fly20144.7K
"Grindin'"Lou Era20144.3K
"Splash"Roy French20146.1K
"Prey" Matt Whise20143.3K
"Baller In Me"Spenzo20143.6K
"Crack & French" Chris Crack20142.9K
"Bang Bang" The Rap God Juice20143.3K
"Bar Hoppin'"Young 9920153.6K
"No Control"Lou Era20152.9K
"Preparation"Jinx the Natural20154.1K
"Suppose to Be" Professor Mic20151.4K
"All That"Monster Mike201514K
"Coming Down"Jinx the Natural20153.5K
"Sittin' On Ceilings" Roy French20157.2K
"Pay Day"Marcus Nogood20156.1K
"Dripstyle"Roy French201510K
"Doppelganger"Tymaman20153.5K
"Right Now"Evan Nash20159.2K
"High Voltage"Jay Sly20154.8K
"Flexin'"Roy French and Jinx the Natural20153.8K
"Revolutionary"Ridgio20153.5K
"Successors" OPTMST20152.7K
"Anywhere"Ridgio20153.4K
"Scarface"Rio Mutasim20157K
"Time"GMEBE Lil Chief Dinero and GMEBE Bandz20151M
"Rush Hour"SD201513K
"The Arrival" Dacaid20153.4K
"Cut It Freestyle"Spenzo201534K
"Prom Dress"Spiff Meylor20158.3K
"Struggle"GMEBE Lil Chief Dinero2016300K
"Body Bags"Femdot201639K
"Look At Me"Chuck Frost201620K
"Intro"GMEBE Lil Chief Dinero2016198K
"How I Kick"ManMan The Rapper201640K
"Shooter"Jinx The Natural20167.5K
"Black Man Lost"Vonte20164K
"Contacts"Super Bwe2016109K
"Workin' It"Soulja Boy201655K
"Hit Em Wit It"Famous Dex201619M
"GTFO"Seany Doo201625K
"Loan Le"Isaiah G201650K
"I'm Paid"Famous Dex20162M
"Slowly"Chuck Frost20169.6K
"DMC"Famous Dex20161.2M
"I'm Great"Famous Dex and Carl Phresh20161.5M
"Again"Soulja Boy and Killa J201674K
"Up Out My Way"Vonte20167.5K
"Program"JayChris and Lucki Eck$201641K
"Juggin"J $tash201661K
"HUDD"Sicko Mob2016148K
"How We Settle That"King Louie201618K
"STFU"Jinx The Natural201619K
"I Need A 8"JayChris201617K
"Speed Racer"Warhol.ss20163.3M
"Pain & Success"Stitches201653K
"Global"K9201617K
"Ski Mask"Smokepurpp20166.8M
"King Dilla"Femdot201620K
"GDAY Freestyle"Warhol.ss2016217K
"Unfadeable"Jeffrey Crook20167.1K
"Reefa Dem"King Louie2016173K
"STFU"Famous Dex2016754K
"Gucci Chanel"Nike Boi2016177K
"Sneeze Kash"Katie Got Bandz201626K
"Next Bitch"Brace Boogie201619K
"Woah Yeah"Famous Dex20161.5M
"Gwop"Nike Boi201668K
"Knew I Would"JayChris and U-Neek201641K
"Go To The Wendy's"BRENTRAMBO2016160K
"Foamposite"Nike Boi2016219K
"Don't Know"Cdot Honcho20162M
"Nothin 4 Me" Prince Tre2016127K
"Movie Scene"T Rock201611K
"Know Me Now"Nike Boi201681K
"Lemonade"Famous Dex2016114K
"Run Around + Ridiculous"Famous Dex2016711K
"WittaGang"Duffle Bag Guru201639K
"Fuck Up A Sack"Lil Yachty and K$upreme2016376K
"Jakobe"Roy French201646K
"When I Walk"Brace Boogie and Lil Messi201622K
"Morning Light"Shawty The Kidd201622K
"On My Waist"Warhol.ss and Famous Dex20161.7M
"Like That" NuWorld Kayo201621K
"Shoot"Famous Dex20161.1M
"2017 Freestyle"Cdot Honcho20162.5M
"Bag It"Famous Dex2016772K
"With Yo B!tch"Famous Dex201610M
"Lineup" TC201621K
"Free Man"Lil Messi, Brace Boogie and Diary Love201621K
"Yung Andy"Warhol.ss2016472K
"Get It"Warhol.ss2016167K
"Look Like"Yung Pinch201610M
"For The Winter"Melly Flex201624K
"F*cked Up"Chuck Frost201635K
"Cold Front"Xavier Wulf20171.5M
"Achoo!"Keith Ape x Ski Mask the Slump God201730M
"Мне Похуй"FACE201714M
"Trust Me"LOREN201781K
"Can"t Tell Me Nothing"J.R. Donato201758K
"Stuck Boi"Warhol.ss2017677K
"Let's Get It" 006 SET2017101K
"D Rose"Lil Pump2017189M
"Fuck A Swisher"Smokepurpp and Xavier Wulf201713M
"Sorry"B Bandz201761K
"Calling Me"Pollàri2017316K
"Po It"Ali Profit201736K
"Zaytiggy"Cdot Honcho20171.8M
"4 Real"Prince Tre201771K
"Spread"Duffle Bag Guru and Isaiah G201789K
"Scary Sight"Xavier Wulf, Chris Travis and Big E2017897K
"Know About It"Allan Kingdom2017135K
"With Yo B!tch "Famous Dex and MadeinTYO20171.5M
"Flex Like Ouu"Lil Pump2017103M
"Kamikaze"Saudi Money201781K
"BVNDGXD"CHXPO20171.7M
"Xans"Famous Dex20172.5M
"02 Shit"Cdot Honcho20175.2M
"Bust Back"Duffle Bag Buru2017451K
"Ballin'"Mod Sun2017769K
"USED 2"RARRI2017575K
"Kinfolk"Riley PnP201763K
"Pictures"Lil Tracy20173.8M
"18"Landon Cube20172.2M
"Lil Elroy Jetson"Pollàri2017313K
"12ozs"Warhol.ss2017963K
"Catch Me Outside"Ski Mask the Slump God2017111M
"CEO" Kap G2017348K
"Talkin Sh*t"Famous Dex and Lil Pump20175M
"Regrets"Smokepurpp20172.3M
"Credit"G. E. O2017120K
"Heart Racin'"PnB Rock2017740K
"I Don't Need Them"Ralo2017228K
"Betrayed"Lil Xan2017274M
"Dirty Taurus" Ant Beale2017817K
"Trap"Nike Boi2017233K
"BabyWipe"Ski Mask the Slump God201795M
"No Limit"Duffle Bag Guru2017328K
"Trap" "Blue & Green"Diego Money2017730K
"IlàrKelly"Pollàri2017740K
"Rack City/Love Scars 2" Trippie Redd201731M
"Red Roses" Lil Skies2017189M
"I Hate Being Alive"Supa Bwe2017786K
"Dresser"Yung Bans20176.6M
"InXanity"$teven Cannon20175.2M
"Wokstar"Lil Wop2017787K
"Another One"Cdot Honcho20172.2M
"Act Up"Thouxanban and Uno the Activist20171.9M
"Nowadays" Lil Skies2017264M
"Lonely" Yung Bans17M-
"All Girls Are the Same"Juice Wrld2018129M
"Lucid Dreams"Juice Wrld2018480M
"Kamikaze"Lil Mosey201861M
"Noticed"Lil Mosey2018177M
"Off Deez" J.I.D201822M
"Magic in the Hamptons" Social House20185.4M
"Thotiana Remix" Blueface201968M
"Thotiana Remix" Blueface2019187M
"i"Lil Skies201958M
"Crisis"Jasiah201916M
"Have Mercy"YBN Cordae201916M
"Kill Tek Piece"Warhol.ss and Lil Mosey20192.7M
"Bust Down Cartier"Lil Mosey201910M
"Ransom"Lil Tecca2019234M
"Stop Snitchin Remix" YG201919M
"Bussdown" Blueface201933M
"Bandit" Juice Wrld2019167M
"Let Her Go"The Kid Laroi201912M
"Mixed Personalities" YNW Melly2019109M
"Nuketown" Ski Mask the Slump God201919.4M
"Mistakes"TheHxliday20193.1M
"Whats Poppin"Jack Harlow202085M
"Diva" The Kid Laroi202027M
"IDKLil Tecca20205.8M
"Thief in the Night"Rod Wave202020M
"Godzilla" Eminem2020187M
"Far from You"Rich the Kid20204.7M
"Blueberry Faygo"Lil Mosey2020119M
"Al Nash"YoungBoy Never Broke Again202021M
"Save Me"TheHxliday20204.5M
"Tell Me U Luv Me" Juice Wrld202021M
"Shotta Flow 5" NLE Choppa202023M
"Tell Me Why"The Kid Laroi20206.3M
"Burn the Hoods"Ski Mask the Slump God20203.3