Colgate toothpaste was sold in glass jars since 1873. Tubes, as pioneered by Kalodont, Johnson & Johnson and Sheffield, were introduced in 1896. It has been in Malaysia since the 1920s. It is in Nepal and India, with manufacturing units based in India and exported to Nepal. While in the Philippines, it was introduced in 1926 under The Palmolive Company Philippines before it changed its name to Colgate-Palmolive Philippines in 1949. In 1957, Colgate established its first factory in India to produce toothpaste for the domestic market, and by 1999 became the highest selling brand in the world. Colgate products are marketed in China under its ChineseBrand name 高露洁, which means "high-quality cleaning gel". As of 2002, Colgate occupied 20% of the market share for toothpastes in China., it also commanded approximately 70% of the oral care market in Brazil. In 2007, the Advertising Standards Authority in the UK told Colgate that it could no longer make the claim that 4 out of 5 dentists recommended Colgate. Investigation had showed that the study had telephone surveyed dentists to list toothpastes they recommended, and their competitors were recommended at similar rates. The claim was deemed deceptive. , oral care products were the Colgate-Palmolive company's largest source of income, making up around US$7.5 billion, or 47% of net sales globally. In February, 2020, Colgate's parent companyannounced an agreement to purchase Hello Products, a New Jersey company that had earlier in the month introduced toothpastes, mouthwashes and lip balms containing cannabidiol. Colgate registered the label for toothpaste containing hemp seed oil with the U.S. government around January, 2020.
Usage
According to a 2015 report by market research companyKantar Worldpanel, Colgate is the only brand in the world purchased by more than half of all households. Colgate has a global market penetration of 67.7% and a global market share of 45%. Despite this, it maintained the highest growth rate of all brands in the survey, with 40 million new households purchasing Colgate-branded products in 2014. Its global market penetration is nearly 50%; higher than the second-placed brand in the study, Coca-Cola with 43.3% penetration.
