Computer-assisted telephone interviewing

• A computerized questionnaire is administered to respondents over the telephone.
• The interviewer sits in front of a computer screen.
• Upon command, the computer dials the telephone number to be called.
• When contact is made, the interviewer reads the questions posed on the computer screen and records the respondent's answers directly into the computer.
• Interim and update reports can be compiled instantaneously, as the data are being collected.
• CATI software has built-in logic, which also enhances data accuracy.
• The program will personalize questions and control for logically incorrect answers, such as percentage answers that do not add up to 100 percent.
• The software has built-in branching logic, which will skip questions that are not applicable or will probe for more detail when warranted.
• Automated dialers are usually deployed to lower the waiting time for the interviewer, as well as to record the interview for quality purposes.

  Automated computer telephone interviewing