Content Guru


Content Guru is a cloud communications provider, based in Bracknell, UK.
The company provides services in over 30 countries through its cloud Contact Centre as a Service solution, Storm. These services are provided both directly to customers, and with partners such as Vodafone, KPN, and Rakuten. In April 2016, Content Guru received a Queen's Award for Innovation for Storm CONTACT, its multi-channel cloud contact centre system. CONTACT is used by organisations across multiple sectors to connect customers to information on the devices they choose, with notable clients including the National Health Service, Serco, Sodexo and TravisPerkins.
In recognition for the work it carried out for the National Health Service, Content Guru has won several awards, including the NextGen Technology Award at the Management Today NextGen Awards. In 2019 Content Guru won Cloud Telephony Product of the Year at the Computing Cloud Excellence Awards, the Digital Leadership - Customer Experience Award at the Ventana Research Digital Leadership Awards, and the Vertical Application Solution of the Year in the IT Europa Awards. Previous awards include Best Use of Cloud Services in the UK IT Industry Awards, Best in Class - Digital Transformation in the UK Cloud Awards and Best Public Sector Digital Project in the Computing Technology Leaders Award.

History

Content Guru is made up of a number of wholly owned subsidiaries of Redwood Technologies Group across North America, Asia-Pacific and Europe. The vast majority of the revenue generated by Redwood Technologies Group comes from the delivery of cloud services through the Group's Storm infrastructure, provided and supported by Content Guru. Thus Content Guru's revenue figures are in line with the Group's cloud services revenue figures, at £39.2 million in 2019.
Content Guru was founded in 2005 and provides cloud-based customer engagement and customer experience services and cloud contact centre products. The company has offices in the US, Japan, Malaysia, Singapore, the UK, the Netherlands, Germany, Ireland and Italy.
In 2010, the Storm was used by ComRes on behalf of ITV News to provide live audience polling for the first televised election leaders' debate in the build-up to the UK 2010 General Election.
In 2013, Content Guru co-founded Berkshire Community Foundation 's Business Philanthropy Club, which enables businesses in Berkshire to provide funding for grassroots organisations and projects in their local communities. Content Guru has been a sponsor of the Pride of Bracknell Forest Awards since 2016, along with its parent company Redwood Technologies, which also provides organisational support for the charity. Content Guru supports several local and national charities, including the Red Cross, Lions International, Barnardo's, Kika Kinderfonds, Macmillan Cancer Support, Save the Children, the Soldiering on Awards, Thames Hospice, and Youthline.
The company announced that it would be delivering services to the United States, the world's largest contact centre market in March 2017. Later that year, Content Guru and Vodafone handled over 16,000 student enquiries for UCAS, the UK's higher education applications service..
In January 2018, a minority stake of Content Guru and its parent company, Redwood Technologies Group, was sold to Scottish Equity Partners in a £25 million cash deal.
In February 2018, Content Guru announced a partnership with Rakuten Communications to deliver cloud contact centre services to Japan.
In 2019 Content Guru became a leader in the Gartner Magic Quadrant for CCaaS, Western Europe, Content Guru was previously positioned as a challenger for four consecutive years in 2015, 2016, 2017, and 2018.
In June 2019, Redwood Technologies Group acquired Weston Digital Technologies, a leading contact centre quality monitoring specialist. This acquisition allowed Content Guru to boost its cloud contact centre product offering with cutting-edge screen recording and quality monitoring technology.
In January of 2020, Redwood Technologies Group, of which Content Guru is the principal member, was included in the Southern Tech 100 listing,. In February 2020, a month later, the Group was recognised in the Sunday Times HSBC International Track 200.
In March 2020 Content Guru announced its further expansion into the US market, with the appointment of a new Senior Business Development Manager stationed at the company’s US offices in California, and the creation of an enhanced US channel partner program.
In early 2020, prior to the COVID-19 lock-down measures implemented in the UK, Content Guru undertook the UK’s largest contact centre homeworking survey, in partnership with the UK Contact Centre Forum. The study, entitled ‘The UK HomeAgent Study’, revealed the financial and productivity benefits of homeworking within the contact centre. The survey's results were quickly proven in practice as the industry was forced to rapidly move to homeworking set-ups following the Coronavirus pandemic. During the pandemic, Content Guru helped many of its customers to move their contact centres to homeworking environments. For example, in June 2020, Content Guru was able to assist Jurys Inn in setting up a brand new contact centre to cope with the 300-400% call volume increases they were experiencing due to travel uncertainty around the COVID-19 pandemic. This new contact centre was completely homeworking, and was deployed within a week. Content Guru were also able to help Rail Delivery Group to move their India-based contact centre to a homeworking set-up within hours, following the pandemic-related evacuation of the building.
Throughout April 2020, Content Guru held a series of webinars exploring the theme of 'CCaaS from Home'. The series discussed how contact centres could successfully navigate the lockdown measures enforced following the Coronavirus outbreak, without shutting down all customer communications.
Inspired by the communications technologies made popular by international lockdown measures, in early July 2020 Content Guru announced that its cloud contact centre solution could now integrate with Microsoft Teams. This was an important step, as it allowed contact centre agents using Content Guru's product to communicate both internally and externally via the popular video conferencing platform, without jumping between systems.
Content Guru were also able to provide Herts Urgent Care with ad-hoc Video Consultation technology, allowing them to replace face-to-face consultations wherever possible. Traditional General Practitioner VCs needed to be pre-scheduled, which did not suit HUC's urgent care service, where patients would make contact on an impromptu basis. The healthcare organisation, which runs the NHS 111 telephone line and GP out-of-hours services for over 3.3 million people, wanted to protect their patients and clinicians from the potential spread of COVID-19 by replacing as many of their in-person consultations as possible with video services. Content Guru enabled HUC to offer ad-hoc VCs to patients, replacing face-to-face consultations where possible, and protecting their staff and patients from the pandemic.
In July 2020, Content Guru was named as a supplier in Crown Commercial Service's Spark Dynamic Purchasing System. Spark: the Technology Innovation Marketplace, helps British government and public sector organisations to access new and emerging technology products. Spark DPS uses a filter system to help customers find relevant suppliers. The filter system includes defined technology areas, developed with customer input, and focuses on emerging technologies predicted to make the largest impact over the next two to five years. Content Guru’s storm LINK product, an On Demand Video Consultation service, is now discoverable through the ‘Artificial Intelligence and automation’ filter on Spark DPS.

Controversy

The company came under fire for its role in the Manchester Arena bombing of May 2017, during which Storm failed to operate. This resulted in those affected by the attack not being able to contact police or emergency services.
Vodafone had subcontracted its services out to Content Guru for providing the system. However, when they tried to use it they found an "inability to amend the recorded message and technical difficulties with the server. This suggests there was an inadequate level of knowledge or expertise within Vodafone or its sub-contractor Content Guru."
Vodafone and Content Guru continue their partnership, with Vodafone marketing Content Guru's product under the brand Vodafone Storm.