Continuity (broadcasting)


In broadcasting, continuity or presentation is announcements, messages and graphics played by the broadcaster between specific programmes. It typically includes programme schedules, announcement of the programme immediately following and trailers or descriptions of forthcoming programmes. Continuity can be spoken by an announcer or displayed in text over graphics. On television continuity generally coincides with a display of the broadcaster's logo or ident. Advertisements are generally not considered part of continuity because they are advertising another company.
A continuity announcer is a broadcaster whose voice appears between radio or television programmes to give programme information. Continuity announcers tell viewers and listeners which channel they are watching or listening to at the moment, what they are about to see, and what they could be watching if they changed to a different channel operated by the broadcaster. At the end of programmes, they may read out information about the previous programme, for example who presented and produced it, relay information or merchandise relating to the show, or to provide details of organisations who may offer support in relation to a storyline or issue raised in the programme. Continuity announcers may also play music during intervals and give details of programmes later in the day. If there is a breakdown, they make any necessary announcements and often play music for its duration.

Usage

Television

Television continuity announcements typically take one of two forms:
Currently, the following European television channels use in-vision announcers:
With most radio stations now broadcasting only music, few networks retain continuity announcers. Exceptions include talk stations such as National Public Radio in the United States, BBC Radio 4 and the BBC World Service in the UK and Swedish SR P1 : in the case of Radio 4 they have the extra tasks of reading the Shipping Forecasts and gale warnings. Many also serve as newsreaders.

Continuity around the world

Canada

In Canada, CBC Television used in-vision announcers to 'host' primetime programming from 2001 to 2006. As the credits rolled, the announcer would describe upcoming episodes of the series, then introduce the next program at the top of the hour. The evening's host changed daily. Usually, the host was appearing in a major upcoming program the same week, giving the appearance that the host is promoting not only the next program in the evening but his or her own upcoming show. Sometimes CBC Radio newscasters or program hosts would appear as the evening TV hosts. The initiative, sometimes known as "Hosted Prime", only covered the CBC's core evening block as opposed to programs in the 7:00 hour, and would not normally appear during the summer.
CBC Radio One has used continuity announcers in recent years. Originally, a number of staff announcers shared the duties, however, in 2004, the service began employing actress Shauna MacDonald as its primary continuity announcer. Her identity remained a secret for more than a year, leading her to be dubbed "Promo Girl". MacDonald has since been replaced by Jeremy Harris, serving in a similar capacity for both Radio One and Radio 2.
Omni Television in Toronto has used in-vision continuity announcers for the past 10 years or so. These "interstitial" segments fill in the time left in programming due to the different break structure of American TV programming, that cannot be filled by commercials in Canada due to Canadian broadcast regulations regarding the number of minutes of commercials allowable per hour. The segments range from 30 seconds to 2 minutes, and in addition to announcing the station and the programs coming up, the announcers will talk about other programming, station contests, quirky news or celebrity gossip.
Continuity announcements on Citytv have been voiced by actor Dan Aykroyd and journalist Mark Dailey.
Other Canadian stations will fill this time in by a news update or a teaser about news stories.

Flanders, Belgium

Until July 2015, één, VRT's main television station in the Flanders region of Belgium, used a team of four staff announcers, who performed in-vision and out-of-vision continuity links. VRT's children's station, Ketnet, also utilised in-vision continuity with announcing staff known on-air as Ketnetwrappers.
Vtm, the main commercial television channel in Flanders, uses live out-of-vision announcers. The station utilised in-vision continuity until January 2008. vtm's sister station, 2BE, only utilises pre-recorded voiceovers.
Both of SBS Belgium's television stations, VIER and VIJF no longer use any continuity announcers following the rebranding of the networks from VT4 and VIJFtv.

China

had offered in-vision continuity. However, this kind of segment has been withdrawn in recent years.

Germany

In German television, in-vision continuity was used until the mid-1990s. In-vision continuity announcers are known in German as Ansager for a male announcer or Ansagerin for a female announcer. Some stations still use pre-recorded voiceovers, or use voiceovers for promos only.

Ireland

All domestic terrestrial channels in Ireland make use of continuity announcers, mainly to introduce programmes, promote forthcoming programmes, provide information relating to the programme just broadcast and, in the case of stations with sister channels, cross-promote programmes on the other channel.
RTÉ One used in-vision continuity announcers until at least 2000. and in-vision continuity was briefly reprised in the late 1990s for overnight programmes.
RTÉ Two used in-vision continuity announcers from its launch in November 1978 to at least 1986. In-vision continuity links were reprised on the channel, then known as Network 2, during the evening schedule, from 1997 to 2001.
From January 2008, the daytime schedule on TV3 launched with two new in-vision continuity announcers, Conor Clear and Andrea Hayes.
TG4 makes regular use of in-vision continuity during its evening schedule. Currently, TG4 employ six continuity announcers:
The station's announcers also present weather forecasts in-vision, and often mention forthcoming programmes during the weather bulletins.

Italy

Continuity announcers still appear in-vision on the three main RAI channels, where female continuity announcers are known as signorine buonasera, although their role is much more marginal than it used to be. Past continuity announcers such as Nicoletta Orsomando or Rosanna Vaudetti are regarded today as cultural icons of the 1960s, particularly because of their impeccable elegance and perfect pronunciation of Italian. From 2003 until 2012, all in-vision links on Rai 1, Rai 2 and Rai 3 had been pre-recorded by a smaller team of station announcers.
Rai 1
Rai 2
Rai 3
Other Italian channels such as Retequattro, Canale 5 and Italia 1 also used their own team of signorine buonasera in the 1980s and 1990s.

Japan

In Japan, continuity segments on most TV stations are done by airing a program specifically for program promotion which is called which airs for a few minutes or longer. They are produced by the stations themselves and air at certain periods of the day and act as program fillers. The station's announcers present the program and introduce its upcoming programs on the station by airing clips from the program or air a promo. Some of the bansen bangumi are NHK Premap on NHK.

North Korea

still offers in-vision continuity.

Sweden

In Sweden, a continuity announcer is informally known as a hallåa, which roughly means "helloer". This comes from the early days of radio when the main station in Stockholm contacted the other stations around the country by calling "hallå, hallå". Continuity announcers have been present on Swedish public television since November 1957. Initially, Sveriges Radio employed a team of both male and female announcers, but in the 1960s, the announcers became almost solely female. Male announcers returned in the 1970s.
Both Kanal 1 and TV2, as well as the educational television service UR, continued to use in-vision announcers from the 1970s through to the 1990s, except for a few years in the early nineties when Kanal 1 switched to out-of-vision continuity. In a cost-cutting exercise, SVT decided to drop live in-vision announcing from SVT2 in January 2005 and introduced pre-recorded voice-overs by SVT's announcing staff. The educational broadcaster UR dropped in-vision announcers by the end of 2006. A further review of SVT presentation led to the end of in-vision continuity on SVT1 on Sunday 4 March 2012. All SVT stations now use out-of-vision announcers.
The largest commercial channel, TV4 has utilised in-vision announcers since it began broadcasting in 1990. Most other commercial channels broadcast from London and use out-of-vision announcers. Private channels with out-of-vision announcers include TV3, Kanal 5, TV6, Kanal 9 and TV4 Plus.

Southeast Asia

Today, in-vision announcers are used in Southeast Asia, especially in Cambodia, Indonesia, Malaysia and Vietnam.
This list is Southeast Asian channels still using in-vision announcers:
Pre-recorded continuity announcements are offered on the TV channels in Taiwan.

United Kingdom

Continuity is used all the time in the United Kingdom. In general, continuity announcers are broadcast live on terrestrial television channels, whereas pre-recorded announcements are used most of the time on digital and satellite channels.

United States

Not all major networks use continuity, although ABC uses pre-recorded continuity for prime time broadcasts, and most of the continuity announcements are usually those in the middle of programs. None of the major networks use in-vision continuity. Most of the continuity announcements are usually recorded for promos for upcoming programs while some are placed before an upcoming program. Since the mid 1990s, it has also been common for networks to place trailers promoting upcoming programs during the preceding program's credits. In most cases, networks and TV stations do not give out any information about the next program and would go straight to it without any introduction. In addition to showing promotional content for upcoming programs and those about the program, most stations with a newscast also show a brief promotion of upcoming newscasts, some of which would be broadcast directly from the news studio itself.
Some PBS member stations and networks, most notably WNET during the 1980s, also use continuity announcers although continuity in the present day is either pre-recorded or retired in favor of promotions for other programs in between programs.